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Thank you! Thank you! Good morning! And welcome to the Steve Jobs Theater. As you can tell,

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today's going to be a very different kind of event. We've got some really exciting things

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to share with you, and we're going to have some fun along the way. So let's get going.

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For decades, Apple has been creating world-class hardware and world-class software. We've also

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been creating a growing collection of world-class services, and that is what today is all about.

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So what is a service? Well, if you look it up in the dictionary, you'll see that a service

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is defined as the action of helping or doing work for someone. At Apple, our services are

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actively working to help our customers get the most out of their products and to enrich

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their lives. Using iPhone is an example. Let's take a look at our services in action. The

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iPhone you carry with you, with its powerful hardware and powerful software, allows you

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to capture the very best moments of your life. And our iCloud service helps you easily share

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those photos with loved ones and automatically makes your entire photo library available

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across all of your devices, anytime, anywhere, safe, and protected.

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This is just one example of the benefits that come from the seamless integration of hardware,

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software, and services.

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And this is something that Apple does better than anyone else.

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Thank you.

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Thank you.

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Now, we have a whole range of services, like iCloud, a service which keeps your contacts

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calendar, notes, and as I just showed you, your photos, and even your documents up to date across

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all of your devices. Siri is the most popular personal assistant in the world that helps you

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get things done just by asking. And Apple Maps, the most used navigation system on iOS by far.

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Apple Pay is our service that lets you make secure purchases in stores and apps and on the web.

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And we offer communication services like messages and FaceTime

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so you can stay connected with people that you love.

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We provide services that help you locate your devices with Find My iPhone

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or simply know that your kids made it to school on time with Find My Friends.

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And then there's Apple Music and podcasts and books and the App Store and Apple News,

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services that deliver incredible content and experiences directly to you

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whenever and wherever you are.

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Now, most of these services are free,

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while some of them are paid,

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offering very valuable content from talented creators,

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storytellers, and artists.

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We take the same approach at Apple with our services

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as we do our products.

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They have to be easy to use.

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They have an uncompromising attention to detail

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in design and engineering.

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They're designed to keep your personal information private and secure.

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And with our services, we do even more.

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They're curated by our expert editors.

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They're personalized just for you.

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And they're designed to be shared with your entire family.

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Now, today, we're excited to extend our services even further,

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making them even more entertaining, more useful, and more informative.

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So let's get started with Apple News.

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When we created Apple News over three years ago,

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we wanted to provide the best way to read the news on your iPhone and iPad.

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And we felt we could make a difference in the way that news is experienced and understood.

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A place where the news would come from trusted sources and be curated by experts.

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Now, this is a very different approach than others have taken.

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As Slate pointed out, by handpicking its publishers and stories,

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Apple News prioritizes a news source's reputation and the value of its content

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over the propensity of its headlines to garner clicks and likes.

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With news being so important to us, it's critical that it be trusted.

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With over 5 billion articles read each month,

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Apple News is now the number one news app.

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In fact, Apple News has become an essential daily destination for millions of people.

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Our editors pick the top stories every day so you can stay on top of important news.

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You get a personalized news feed delivering stories on topics that are most interesting to you,

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whether they come from publishers that you regularly read

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or from ones that are completely new to you.

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Now, when it comes to major events,

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our team of editors curates collections of the best stories

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from news and sports, entertainment, and so much more.

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Now, probably, like many of you,

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I love the feeling of being at the newsstand

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with all those beautiful and thought-provoking magazines

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magazines covering so many topics. We want them all. But we might only be able to get

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one or maybe two. But what if we could have them all? Well, today, we're going to do just

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that. We're bringing magazines to Apple News. With amazing design and striking photography,

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in-depth journalism. Magazines are iconic and a part of our culture. They follow and create

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the latest trends in fashion and style. They entertain. They educate us about the world we

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live in. They provide insights into science and technology. They go behind the scenes with

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exclusive interviews of our favorite artists. They feature the work of some of the world's

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best journalists. They cover the world of sport. They bring today's business innovation

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and technology into focus. And they tell stories that give us perspective. All of these magazines

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come to life in an all-new service that we call Apple News+. This is going to take

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Apple News to a whole new level. We've made a video about the power of journalism and its

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cultural impact, and I'd love to play it for you now. My passion as a journalist has been to help

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readers better understand the moment that we're living in. I definitely go further to get a shot

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than my wife would like me to go. I think fashion magazines play such a huge role. Magazines allowed

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me to kind of see people that looked more like me you have to have more voices representation in

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front of the camera is important a representation behind the camera is even more important one of

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the functions of journalism in this moment is to offer a fuller picture of power who has it who

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doesn't have it and what the costs of that have been photography can take us anywhere in an

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infinite world of stories and gives you an empathy that you could have never

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imagined. Great writing ideally helps people make sense of the world. Sports

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photography is my life and that's what I've been inspired by. Freezing time. Part

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of my job is to shed light on stories that have been kept in the dark. The

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container for these stories is changing. If we have a place to go to that we can

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trust to hold all those stories, that is going to help.

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Thank you. To tell you more about

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Apple News+, I'd like to invite up Roger Rosner,

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Vice President of Applications. Roger?

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I'm thrilled to tell you about the new service we're bringing to Apple News.

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Our goal for Apple News+, was simple. We wanted to create

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the best magazine reading experience ever for a mobile device.

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Apple News Plus will bring you over 3,000 magazines

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across all sorts, sorry, 300 magazines

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across all sorts of topics

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like entertainment, fashion, news and politics.

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We've got great health magazines

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and great lifestyle magazines.

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We've got magazines for travelers,

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magazines for foodies, magazines for gearheads.

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We've got magazines for just about every passion under the sun.

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And Apple News Plus is the only place

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where you will find all these magazines in a single package.

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To show it to you, I'd like to invite up Wyatt Mitchell,

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Apple's Director of Design for Applications.

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Thank you, Roger.

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Let's take a look at the new Apple News Plus.

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It all starts with the same great Apple News free experience.

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And that means it's got top stories.

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It's got trending stories.

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And here are my personalized recommendations in 4U.

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With an Apple News Plus subscription, the experience gets even better.

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It means I get the latest magazines.

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With this design, we wanted to add the best of the magazine experience into the app.

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And that starts with the covers.

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We wanted to make them even more inviting, an entrance into another world.

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So we created the live cover.

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Check this one out from National Geographic.

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It's an amazing aerial view of Sydney, Australia, and what looks like an incredible issue.

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So let's take a look.

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When I tap on a cover, I'm taken to the table of contents, where I can see all the articles in the issue.

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I can jump to whichever one I'm interested in, like this.

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And here I land in a National Geographic article, beautifully designed, and full of amazing infographics.

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Apple News Plus makes the experience of diving into an issue even more fun and exciting.

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It's really like having National Geographic designed for my phone.

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And to get more, I can just tap on the table of contents, or I can browse the issue by simply swiping from article to article, like this.

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I can read full magazine issues, no matter where or when, right on my phone.

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All right, let me get back to the Today tab.

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There are more recommendations of articles and issues here,

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but the place to explore all magazines is the News Plus tab.

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Here, we wanted to design a home dedicated to everything about enjoying magazines.

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I can easily find my favorite titles right here in my magazines.

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There's the National Geographic I was just looking at.

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Here's one of my all-time favorites, the New Yorker.

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I'll also see suggestions, like popular science here, based on my interests.

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And recent issues are automatically downloaded, so I'll already have them before I board a flight.

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Scrolling down, here's one of our first looks.

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It's the new cover of Rolling Stone, featuring some of the stars of Game of Thrones.

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Now, everything here is curated by the Apple News editors and personalized,

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which makes it really easy to discover a great article or explore a topic.

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Like this group of travel stories recommended for me.

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I've been reading a lot about Costa Rica recently,

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and while I'm not a regular reader of Marie Claire,

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I can see that News Plus is recommending their article on traveling there,

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which is really smart and really great.

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I'll also see featured articles like this one from Wired magazine,

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and new issues like this one from Essence,

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with Issa Rae on the cover.

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Now, along with the cover, I can see a few articles from the issue, which makes it really

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easy to browse.

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Now, I'm going to tap on this cover story because I'm a big fan of her show, Insecure.

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And here we enter another beautifully designed article.

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Design plays such a big part of magazines, we really wanted to give the titles their

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ability to express their own unique look and feel through their design, typography, and

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photography.

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And this is really a great example of it.

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This is Essence designed for the phone.

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So it looks great here on the phone.

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take a look at it on an iPad. I'm going to open up the same article on the iPad. And

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as you can see, the article looks fantastic here, too, and nicely adapted to the larger

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size. And just like on the phone, I can always tap on the table of contents to navigate to

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another article. I'm going to try this beauty story. And here we have a beautiful photo

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essay. The iPad really shows off great photography like this. Now, if I'm looking for something

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specific or just wanting to browse,

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I can navigate to the full breadth of the catalog

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by just tapping here at the top.

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And here, I have hundreds and hundreds of magazines.

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I can find my sports, my music, my travel.

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I can find the entire newsstand that Tim referred to right here

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on my iPad.

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And that's the new Apple News+, the best mobile magazine

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experience ever.

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Back to you, Roger.

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Thank you, Wyatt.

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I think Apple News Plus is awesome.

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No one has ever made digital magazines

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as gorgeous and readable as this.

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Whether you like to read whole issues,

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cover to cover, or individual articles,

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Apple News Plus is the best way

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to read magazines on your device.

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But Apple News Plus is about more than magazines.

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Apple News Plus also includes some of the most popular

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premium digital subscriptions like the Skim.

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But we didn't stop there.

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Apple News Plus also includes the country's largest metropolitan newspaper and a rising star, the LA Times.

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And I'm super proud to announce that Apple News Plus also includes one of the world's top newspapers, the Wall Street Journal.

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And of course, Apple News Plus is built on a foundation of expert human curation and industry-leading personalization.

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So finding what you're looking for in that incredible collection of content is as easy as launching Apple News.

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When we announced Apple News, we told you we designed it to be private from the ground up, and that's still true, and it's even more important today.

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So sometimes people ask us, how do we recommend the best articles for you without compromising your privacy?

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The answer is, we download groups of articles from our servers,

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and then we use on-device intelligence to make recommendations.

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And that means we don't know what you read,

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and in addition to that, we don't allow advertisers to track you.

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So what you read about in Apple News will not follow you across the web.

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So Apple News+, over 300 great magazines,

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the Wall Street Journal, the LA Times,

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those great premium digital subscriptions.

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There's literally never been an offer like this before.

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If you were to subscribe to all of these individually,

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it would cost you over $8,000 per year.

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But with Apple News+, you pay $9.99 per month.

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And that's not just for you.

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We thought this was so important,

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we decided to make this available to your entire family

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with family sharing at no extra charge.

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Each person in your family gets full access to that incredible catalog on their own devices, with their own favorites, and their own personal recommendations.

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It's an amazing value.

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Apple News Plus is available today.

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Just download today's updates of iOS and macOS and launch Apple News, and the first month is free.

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And in addition to launching in the U.S., I'm happy to say we're also bringing Apple News and Apple News Plus to Canada, in both English and in French.

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And we're adding over 30 great Canadian magazines to Apple News Plus, along with the top newspaper in Canada, The Star.

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And later this year, we'll be bringing Apple News Plus to Australia, and we'll be coming to Europe, starting with the U.K.

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So that's Apple News Plus, a premium subscription built right into Apple News that brings you the world's best publications all in one place.

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Built on the principles that guide all of our services, we are super excited about this.

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We hope you like it.

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Thanks so much.

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This is really important to us.

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We believe in the power of journalism and the impact it can have on our lives.

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And we want to make a valuable contribution to the industry and to society as a whole.

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We think Apple News Plus is going to be great for customers and great for publishers.

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Now let's talk about Apple Pay.

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We launched Apple Pay with a vision to replace the wallet, and people are absolutely loving it.

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Apple Pay is the simplest, most secure, and private way to pay, and its growth has been literally off the charts.

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In fact, we're on target to surpass 10 billion transactions this year.

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This is huge.

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We're looking forward to a future where all payments are made this way.

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Now, retail acceptance of Apple Pay has already passed 70% in the United States,

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and it's even higher in many other countries, like Canada and the United Kingdom,

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and so many more which broadly accept Apple Pay.

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In Australia, we've achieved an amazing 99% acceptance.

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And we've been adding more and more countries, and by the end of this year, we expect that Apple Pay will be available in more than 40 countries.

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Apple Pay has also made riding transit easier and more convenient than ever before.

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Every day, millions of customers in these cities use their iPhone or their Apple Watch to go quickly through the turnstiles and get on their way.

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And I'm excited to tell you that we're bringing Apple Pay to transit in major cities in the U.S., starting right here on the West Coast with Portland and rolling out in Chicago and New York City later this year.

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So retail, transit apps, on the web, Apple Pay Cash, there's so many ways to use Apple Pay with its convenience, security, and privacy.

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And it's become the preferred way to pay for almost anything.

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But we want to take the Apple Pay experience even further, and we saw an opportunity to transform another fundamental method of payment, and that's the credit card.

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With the success and momentum of Apple Pay, we've learned a lot about credit cards.

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While we all need them, there are some things about the credit card experience that could be so much better, like simplifying applications.

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eliminating fees, lowering interest rates, offering clear and compelling rewards,

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and of course, providing the security and the privacy that people have come to

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expect for Apple Pay. By bringing together our hardware, software, and

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services, we're going to do all of this and so much more, changing the entire

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credit card experience. Today we're introducing a brand new service and we

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call it Apple Card. Apple Card was created by Apple and built on principles

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that we stand for like simplicity and transparency and privacy. To tell you all

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about Apple Card I'm very pleased to invite up Jennifer Bailey, Vice President

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of Apple Pay. Jennifer. With Apple Card we have completely rethought the credit

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card. A new kind of card that takes advantage of everything iPhone offers, is designed for a

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healthier financial life, and sets a new level for privacy and security. Apple Card is designed to

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take advantage of the power of the iPhone. This means it can do all sorts of things that no other

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credit card can do. For starters, you don't have to wait days to get your card. Just sign up on your

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iPhone, and in just minutes, you get your Apple Card and you can start using it right away. You

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can use it worldwide anywhere with Apple Pay, in apps, in stores, on the web, and your Apple Card

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will be available across all of your Apple devices. Apple Card is also always with you because it's

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in your iPhone, in the Wallet app. And the Wallet app has completely new capabilities. So you can

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see everything you need to know about your Apple Card, like what you've spent, how much you've

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spent, where and when your payment is due. We've also made it really easy to get help. With Apple

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Card, if you have a question, just text us right from messages. Everything from getting details on

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a transaction to letting us know your new address. It's as easy as messaging a friend. Next, we've

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taken on an important challenge with apple card to help everyone live a healthier financial life

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it starts with having a better understanding of your spending so you can make smarter choices

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with your money many of you looking at your credit card statements today might recognize

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seeing transactions that look like this cryptic merchant names that are pretty hard to decipher

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with apple card we use machine learning and apple maps to transform this mess into names and

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locations that you'll recognize. Apple Card also automatically organizes and totals your purchases,

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so you can see how much you've spent and exactly where you've spent it with Apple Maps.

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And you can keep track of your spending by categories, like food and drink, shopping,

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entertainment, and more, where each category is represented by its own color, like orange for food

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drink. And Apple Card also shows you how your spending is trending week over week or month

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over month. So you can decide in real time if you need to or want to change your spending.

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Next up, let's talk about rewards. Most rewards programs use points. With points, you're never

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quite sure how much they're worth or where or when you can use them. With Apple Card, we want

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you to get the most for your money. So every time you spend with Apple Card, you get cash

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back, and you get it every day. It's my favorite feature, and we call it daily cash. So when

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you're buying your morning coffee, shopping for groceries, and any time you pay using

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Apple Card, you get daily cash, not a month from now, but every day. So every day you

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spend, cash is added to your Apple Cash Card, which is also in the Wallet app. And it's

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cash, like real cash, so you can do anything with it. Use it to pay down your balance,

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spend it wherever you use Apple Pay, or send it to friends using messages. In fact, every

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time you pay with your iPhone or Apple Watch, you'll get 2% of the purchase amount in daily

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cash. And for purchases made directly from Apple, like from our Apple retail stores,

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from our app store, or when you purchase services like Apple Music or News Plus, you get 3%

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daily cash. And the amount of daily cash that you can receive every day is unlimited. So

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that's daily cash. Every day, cash for you. How great is that? Another area where we can make a

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really big impact in improving your financial health is helping you understand how much you

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owe and if you want to pay it back over time, how much it will cost you. This is how most cards show

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your payment options, with an emphasis on minimum payments, which cost you a fortune in interest

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and seem to be designed to keep you in debt.

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With Apple Card, our goal is to help you save on interest,

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so we start by making it easy to see a range of payment options.

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And because Apple Card calculates interest in real time

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as you select different payment amounts,

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you can make a more informed payment decision

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understanding the true cost.

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Another way to save on interest is to pay more often.

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say bi-weekly or weekly.

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So we've added the flexibility to schedule more frequent payments.

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And when we thought about a financially healthy credit card,

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all the fees and high interest rates that most banks charge are just not okay.

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So Apple Card does not have any fees,

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no late fees, no annual fees,

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no international fees, and no over-limit fees.

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No fees.

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And our goal with Apple Card is to provide each customer

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with an interest rate that is among the lowest in the industry.

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Even if you miss a payment, we won't charge you a penalty rate like most banks do.

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Our goal is to make it easier for you to pay down your balance, not harder.

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To create a credit card, you need a bank.

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And to create a credit card as innovative as Apple Card,

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we needed a bank that was willing to do things that had never been done in the industry before.

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So we partnered with Goldman Sachs as the issuing bank of Apple Card.

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As a newcomer to consumer financial services,

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Goldman was up for the challenge of doing something more bold and innovative.

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We're also excited to be working with MasterCard,

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who has been a fantastic partner on Apple Pay from the start.

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With MasterCard's global payment network,

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Apple Card will be accepted all over the world.

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We also designed Apple Card to set a new level for privacy and security.

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Security is totally integrated throughout the hardware and software.

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When you get your Apple Card, a unique per device card number is created

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and stored safely in the secure element, a special security chip used by Apple Pay.

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Each payment includes a one-time dynamic security code which protects your card number from being

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used without your authorization, and every purchase is authenticated with touch ID or face ID. With

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all of these security features, Apple Card is the more secure way to pay. And Apple Card is designed

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with your privacy in mind. We created a unique architecture for Apple Card where Apple doesn't

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know what you bought, where you bought it, or how much you paid for it. So features like spend

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tracking and categorization all happen using on-device intelligence, not on Apple servers.

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And for Apple Card, Goldman Sachs will never share or sell your data to third parties for

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marketing or advertising. So that's Apple Card, designed for iPhone and a healthier financial life

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and sets a new level for privacy and security. But that's not all. For those rare times when

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you happen to be somewhere where Apple Pay is not yet accepted, we designed something for that,

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too. And you know, when we design something, we design it to be the best, and we'd like to show

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it to you now. The card is titanium, and your name is laser etch on it. It's the most beautifully

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designed card ever. And your Apple card is more secure than others. It has no card number, no CVV,

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no expiration, and no signature. Of course, if you ever need that information, it's in the Wallet

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app. As I noted earlier, you'll receive 3% daily cash for purchases made directly from Apple,

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2% daily cash for Apple Pay, and when you make a purchase with this beautiful titanium Apple card,

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you get 1% daily cash. So that's Apple Card. There's never been a credit card like it before.

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Apple Card will be coming to the Wallet app in the U.S. this summer, and we think you're going to love it.

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Thank you.

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Back to you, guys.

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Jennifer, great.

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With our hardware software and services, we think that Apple is uniquely positioned to make the most significant change in the credit card experience in 50 years.

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And we can't wait to get started.

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Now let's turn our attention to the App Store.

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Apps have reshaped the way that we work, connect, learn, and play.

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From day one, the App Store has been a safe and trusted place for users to discover and download apps.

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We review every single app before it goes live.

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We also have a team of expert editors creating rich editorial content and curated collections of the best apps.

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The App Store has become the essential destination to discover new apps,

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to learn more about the apps you already have, or just to meet the developers behind them.

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It's no wonder that the App Store is now visited by over a half a billion people each week.

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The most popular category on the App Store is games.

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In fact, iOS has become the largest gaming platform in the world.

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We want to make gaming even better.

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To tell you more about what we have planned,

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I'm pleased to bring up Ann Tai, Senior Product Marketing Manager of the App Store.

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Ann?

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Thanks, Tim.

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Many games on the App Store are not just hits, but also cultural phenomena.

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Yes, you know about them regardless of whether you've played them.

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They become part of pop culture, like the many Fortnite emotes we've seen on the playing

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field.

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And all of this is no surprise when there have been over 1 billion people who have downloaded

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games from the App Store.

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The App Store supports a vibrant gaming community of players of all ages and backgrounds from

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around the world with a catalog of nearly 300,000 games.

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The App Store has both free and paid games.

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Free games are either supported by advertising or have in-app purchases, like Clash Royale.

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These are incredibly popular and hundreds of millions of people love playing them.

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With paid games, customers pay upfront for the full experience, like Monument Valley

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2.

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These games often have incredible stories and capture your imagination with their original

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art and music.

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They are some of the most critically acclaimed games ever made.

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But competing with free is hard, so these games haven't been as successful for developers

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and they haven't been as easy to find for players.

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We think we've come up with a great new way to bring more of these amazing games to more

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people than ever before.

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We are working with some of the most creative game developers in the world on a new kind

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of service designed specifically for games like these, a service that is giving them

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the freedom to do the best work of their lives.

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We call it Apple Arcade.

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Apple Arcade is the world's first game subscription service for mobile, desktop, and living room.

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With Apple Arcade, we have curated a collection of brand new games that redefine games.

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And we're not just curating them, we're backing their development and our team is working

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closely with developers to bring these games to life.

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We are really excited about this and so are the creators we're working with.

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Let's hear from some of them now.

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It's an extraordinary time to be writing games.

401
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Beyond the Steel Sky is super ambitious in that it's taking a full, high-quality console game directly to mobile.

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We're working with the legendary comic book artist Dave Gibbons, who co-created and drew Watchmen.

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The story, character modeling, graphics, the audio, all of those come together to create a gameplay experience that's completely immersive.

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Where Cards Fall tells a very personal coming-of-age story that other publishers wouldn't take a chance on.

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We're not shying away from uncomfortable, formative experiences.

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We see the characters at school, we see them at the homecoming dance,

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we see them have a fight with their mom.

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It's really important for us to be authentic.

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There's no guns, there's no killing, we're just telling a story.

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We're almost the complete opposite of the current market,

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and most people typically wouldn't see it unless Apple Arcade existed.

412
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Phantasyan was a game that couldn't be made before.

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I had to make them one by one.

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The first one was a series of black lines.

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I used a diorama as the background.

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I took a picture of it,

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and the 3D characters would go on top of it.

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Even if I had to make a lot of dioramas,

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I had to make a lot of scary ones.

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We wanted Lifelike to have a calming effect on players.

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I'm not aware of another game

422
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that uses swarm behavior as its main game mechanic.

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This fascinating beauty was inspired by a natural phenomenon.

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We just simply don't want to be responsible

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for adding another layer of chaos into the world.

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Overland is a post-apocalyptic road trip strategy game.

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The cool thing about it is every time you play,

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it's different.

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You never know what people you're going to meet

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or what places you're gonna go.

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We're really excited that Apple was doing this platform

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because people have iPads.

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People have iPhones, and that means bringing a whole new audience to games.

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That's awesome.

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00:45:35,369 --> 00:45:39,369
Apple Arcade is like the perfect avenue for expanding creativity.

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For us it was like, finally, finally someone who gets it.

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Apple Arcade is about giving developers the freedom to come up with really interesting ideas

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that could never have been done by the mainstream.

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00:45:56,369 --> 00:46:13,780
is changing these developers are some of the greatest storytellers and artists in

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the world from immersive AR to groundbreaking multiplayer they're

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00:46:19,019 --> 00:46:23,679
creating games that have never been possible before these games are insanely

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fun and will appeal to the kid in all of us and with Apple arcade you'll get to

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play all of these games with a single subscription you'll get access to over

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100 new and exclusive games that will raise the bar for what's possible in gaming. You won't find

445
00:46:40,940 --> 00:46:47,360
these games on any other mobile platform or in any other subscription service. So how will you

446
00:46:47,360 --> 00:46:54,340
get to Apple Arcade? Apple Arcade will be a new area right on the App Store with its own dedicated

447
00:46:54,340 --> 00:47:01,059
tab. Rather than pay up front for each game, your subscription will allow you to download and play

448
00:47:01,059 --> 00:47:03,739
any Apple Arcade game from the App Store.

449
00:47:04,639 --> 00:47:07,400
And we'll be adding new games all the time.

450
00:47:07,960 --> 00:47:12,159
With full access to this amazing collection of new games,

451
00:47:12,539 --> 00:47:15,000
you'll have the freedom to try whatever you want,

452
00:47:15,280 --> 00:47:16,139
whenever you want.

453
00:47:17,380 --> 00:47:19,900
You'll be able to play Apple Arcade games

454
00:47:19,900 --> 00:47:23,840
across iPhone, iPad, Mac, and Apple TV,

455
00:47:24,260 --> 00:47:26,019
and pick up where you left off in a game,

456
00:47:26,199 --> 00:47:27,579
even if you switch devices.

457
00:47:28,579 --> 00:47:30,219
And unlike streaming services,

458
00:47:30,219 --> 00:47:37,260
every game will be playable offline so you can play anywhere regardless of your internet connection

459
00:47:37,260 --> 00:47:49,610
all apple arcade games will be all you can play so all game features content and future updates

460
00:47:49,610 --> 00:47:55,429
will be included there will be no ads and no additional purchases needed and parents can

461
00:47:55,429 --> 00:48:01,750
manage their kids access with our screen time features like all our products and services

462
00:48:01,750 --> 00:48:05,409
we've designed Apple Arcade to be a great experience.

463
00:48:06,050 --> 00:48:09,250
The App Store already works hard to protect your privacy.

464
00:48:09,829 --> 00:48:12,389
With Apple Arcade, we're taking it even further.

465
00:48:13,070 --> 00:48:16,409
Apple Arcade games cannot collect any data about you

466
00:48:16,409 --> 00:48:19,989
nor track any information about how you play their games

467
00:48:19,989 --> 00:48:21,530
without your consent.

468
00:48:22,969 --> 00:48:27,090
Also, Apple Arcade will be curated by our team of expert editors,

469
00:48:27,670 --> 00:48:29,389
offer personalized recommendations,

470
00:48:29,389 --> 00:48:32,309
and your family will be able to enjoy it

471
00:48:32,309 --> 00:48:33,909
for no additional charge.

472
00:48:34,369 --> 00:48:42,559
We really think you're going to love Apple Arcade,

473
00:48:42,800 --> 00:48:45,780
a game subscription service unlike any other.

474
00:48:46,199 --> 00:48:50,480
You'll enjoy over 100 amazing new and exclusive games

475
00:48:50,480 --> 00:48:53,099
and more games will be added all the time.

476
00:48:53,880 --> 00:48:57,239
So, who's ready to see more of these incredible games?

477
00:49:01,849 --> 00:49:04,130
Here's a sneak peek of some of the games

478
00:49:04,130 --> 00:49:05,590
coming to Apple Arcade.

479
00:49:30,460 --> 00:50:12,019
Apple Arcade will be available this fall

480
00:50:12,019 --> 00:50:17,000
in over 150 countries and regions around the world.

481
00:50:17,460 --> 00:50:19,300
Pricing and more details to come.

482
00:50:20,380 --> 00:50:23,340
And that's a sneak peek of Apple Arcade.

483
00:50:23,840 --> 00:50:28,739
Thank you, Anne.

484
00:50:29,380 --> 00:50:32,219
I can't wait until all of us comply.

485
00:50:33,579 --> 00:50:36,280
Now let's talk about TV.

486
00:50:36,280 --> 00:50:45,480
for over a decade we've been bringing you innovative tv experiences from the first tv

487
00:50:45,480 --> 00:50:51,059
shows that you could download right to your ipod to the best in class cinematic picture and sound

488
00:50:51,059 --> 00:50:59,460
quality of today's apple tv 4k we've done it because we love tv tv is more than just

489
00:50:59,460 --> 00:51:06,980
entertainment it's cultural tv at its best enriches our lives and we can share it with

490
00:51:06,980 --> 00:51:14,920
people that we love. Today, there is so much to watch in more ways than ever before. And

491
00:51:14,920 --> 00:51:21,099
with so many choices, sometimes it's hard to know where to start. That's why we created

492
00:51:21,099 --> 00:51:28,920
the Apple TV app. It's one place to easily discover shows you'll love from over 150 streaming

493
00:51:28,920 --> 00:51:33,340
apps across your iPhone, iPad, and Apple TV 4K.

494
00:51:34,340 --> 00:51:42,059
In fact, our vision for Apple TV app is to bring together your favorite shows, movies,

495
00:51:42,559 --> 00:51:50,340
sports, and news, and make them available on all of your devices, so you can spend less

496
00:51:50,340 --> 00:51:54,960
time looking for something to watch and more time enjoying it.

497
00:51:55,960 --> 00:52:00,519
Today, we're excited to show you an all-new Apple TV app.

498
00:52:00,880 --> 00:52:06,159
And to tell you all about it, I'd like to invite up Peter Stern, Vice President of Services.

499
00:52:06,659 --> 00:52:06,880
Peter?

500
00:52:07,360 --> 00:52:13,260
Thanks, Tim.

501
00:52:14,360 --> 00:52:16,179
Let's start with what you watch.

502
00:52:17,099 --> 00:52:22,920
Beginning with movies, all the new releases, and the massive iTunes movie catalog,

503
00:52:22,920 --> 00:52:29,760
over 100,000 titles plus your personal library are now all built in to the

504
00:52:29,760 --> 00:52:36,440
Apple TV app if you love movies the new Apple TV app is now the place for you

505
00:52:36,440 --> 00:52:43,460
next if you subscribe to cable or satellite TV like spectrum DirecTV or

506
00:52:43,460 --> 00:52:50,639
optimum or one of the new internet live TV providers you can now access all of

507
00:52:50,639 --> 00:52:58,699
your sports, news, and network TV right inside the Apple TV app. For so many people, these

508
00:52:58,699 --> 00:53:03,460
cable bundles are convenient because you can get access to hundreds of channels for just

509
00:53:03,460 --> 00:53:11,199
one price. If you want it all, there's no better way. But for some of us, the big bundle

510
00:53:11,199 --> 00:53:19,139
is more than we need. So we designed a new TV experience where you could pay for only

511
00:53:19,139 --> 00:53:28,579
the channels you want, all in one app with the password you already have. Watch everything

512
00:53:28,579 --> 00:53:38,599
on demand and ad free. Download your shows to take with you anywhere. Enjoy the highest

513
00:53:38,599 --> 00:53:45,559
quality picture and sound available. And share this great experience with your entire family.

514
00:53:45,559 --> 00:53:48,320
This is how TV should work.

515
00:53:48,619 --> 00:53:59,500
Now it does with Apple TV channels.

516
00:53:59,860 --> 00:54:05,800
Only the channels you want, on demand, ad-free, for the entire family.

517
00:54:06,119 --> 00:54:09,380
And all of it is inside the new Apple TV app.

518
00:54:10,619 --> 00:54:19,159
We're launching Apple TV channels like HBO, Showtime, Stars, Epix, CBS All Access,

519
00:54:19,340 --> 00:54:21,360
and everything else you see here.

520
00:54:21,360 --> 00:54:24,539
and we'll be adding even more around the world.

521
00:54:25,599 --> 00:54:31,019
So to recap, whether you get your TV from a streaming service

522
00:54:31,019 --> 00:54:34,559
like Prime Video, Hulu, or ESPN+,

523
00:54:34,559 --> 00:54:41,380
movies from iTunes, sports, news, and network TV

524
00:54:41,380 --> 00:54:43,380
from cable or satellite,

525
00:54:43,980 --> 00:54:49,059
or shows from HBO, Showtime, and Starz with the new Apple TV channels,

526
00:54:49,960 --> 00:54:54,139
It's all together in one place, the Apple TV app.

527
00:54:54,599 --> 00:54:58,500
And because there is so much to watch all in this one place,

528
00:54:58,920 --> 00:55:01,440
we've redesigned the Apple TV app

529
00:55:01,440 --> 00:55:04,539
to make it even simpler to find what you love.

530
00:55:05,000 --> 00:55:05,679
Let's dig in.

531
00:55:07,099 --> 00:55:10,320
Your home in the Apple TV app is Watch Now.

532
00:55:11,239 --> 00:55:13,179
Most of the time we watch TV,

533
00:55:13,179 --> 00:55:16,519
we want to watch our show or tonight's game

534
00:55:16,519 --> 00:55:19,219
or maybe finish the movie we started last night.

535
00:55:19,760 --> 00:55:21,860
That's where the Up Next row comes in.

536
00:55:22,780 --> 00:55:26,219
All of these things you watch, no matter where they come from,

537
00:55:26,619 --> 00:55:28,159
are here in Up Next.

538
00:55:28,420 --> 00:55:32,019
It makes it so easy to pick up right where you left off.

539
00:55:32,780 --> 00:55:35,599
But what do you do when you're all caught up on your shows?

540
00:55:36,960 --> 00:55:40,199
If you know what you want to watch next, it's easy.

541
00:55:40,599 --> 00:55:41,579
Just use Siri.

542
00:55:42,280 --> 00:55:44,119
But if you don't know what to watch,

543
00:55:44,119 --> 00:55:47,719
Well, that's where the new Apple TV app really shines.

544
00:55:49,159 --> 00:55:52,719
Our expert editors are like that friend you have

545
00:55:52,719 --> 00:55:55,119
that always knows the best shows on TV.

546
00:55:55,940 --> 00:55:58,239
Every day, they do the work for you

547
00:55:58,239 --> 00:56:00,440
so you can just watch the good stuff.

548
00:56:02,639 --> 00:56:06,099
But when it comes to TV, each of us is unique.

549
00:56:06,739 --> 00:56:10,219
That's why the new Apple TV app is personalized for you.

550
00:56:10,800 --> 00:56:13,179
We use advanced machine learning

551
00:56:13,179 --> 00:56:15,559
to understand what you like to watch.

552
00:56:15,679 --> 00:56:18,019
from the subscriptions you already have,

553
00:56:18,019 --> 00:56:21,019
so we can help you find your next favorite show.

554
00:56:22,480 --> 00:56:26,920
And, of course, the new Apple TV channels are available, too.

555
00:56:26,920 --> 00:56:31,019
So when you subscribe to a channel, like Showtime,

556
00:56:31,019 --> 00:56:34,440
everything from that channel is in one place.

557
00:56:34,440 --> 00:56:35,940
It's so easy to browse,

558
00:56:35,940 --> 00:56:39,579
and you can play all of it right inside the Apple TV app.

559
00:56:39,579 --> 00:56:50,000
No more bouncing from app to app.

560
00:56:50,000 --> 00:56:51,460
Moving beyond Watch now,

561
00:56:51,460 --> 00:56:54,059
we've also created a new home for movies.

562
00:56:54,420 --> 00:56:57,940
So you can buy or rent iTunes movies like Bumblebee,

563
00:56:58,099 --> 00:56:59,760
or you can watch Ocean's 8

564
00:56:59,760 --> 00:57:02,679
from your new Apple Channel subscription to HBO.

565
00:57:03,079 --> 00:57:05,099
All your favorite movies are here.

566
00:57:05,980 --> 00:57:09,559
The Apple TV app is also great for sports fans.

567
00:57:10,179 --> 00:57:12,400
You can see current games with live scores,

568
00:57:13,079 --> 00:57:14,420
check out tonight's matchups,

569
00:57:14,639 --> 00:57:16,019
and even get notifications

570
00:57:16,019 --> 00:57:18,820
when your favorite team is having a close game.

571
00:57:19,579 --> 00:57:22,940
To show you some of the cool new stuff the Apple TV app can do,

572
00:57:23,139 --> 00:57:26,059
I'd like to bring out Cindy Lin, Director of Program Management.

573
00:57:26,519 --> 00:57:26,699
Cindy?

574
00:57:27,079 --> 00:57:32,429
Hi, everyone.

575
00:57:32,809 --> 00:57:36,750
I am so excited to show you the new Apple TV app.

576
00:57:37,010 --> 00:57:39,210
The app is right here on my home screen.

577
00:57:39,510 --> 00:57:40,269
Let's dive in.

578
00:57:41,630 --> 00:57:44,289
Everything I'm watching is here and up next.

579
00:57:44,949 --> 00:57:48,309
I can pick up where I left off in The Marvelous Mrs. Maisel,

580
00:57:48,949 --> 00:57:51,750
watch the next episode of Project Runway,

581
00:57:51,750 --> 00:57:54,530
or finish watching Bumblebee.

582
00:57:55,369 --> 00:57:57,550
I get my cable from Spectrum,

583
00:57:57,829 --> 00:58:00,389
and I also have Hulu and Prime Video.

584
00:58:00,889 --> 00:58:03,489
It's all right here in the Apple TV app.

585
00:58:03,690 --> 00:58:05,170
There's so much to watch.

586
00:58:05,829 --> 00:58:07,670
When I want to find something new,

587
00:58:08,110 --> 00:58:10,530
this is where the app really helps me out.

588
00:58:11,190 --> 00:58:14,510
It's always getting smarter about what I like.

589
00:58:14,510 --> 00:58:19,309
The recommendations in For You are personalized just for me.

590
00:58:19,309 --> 00:58:24,489
I love Sandra Oh, and I've been hearing so much about this show.

591
00:58:24,849 --> 00:58:28,250
I'm definitely adding this to my up next to watch later.

592
00:58:29,409 --> 00:58:33,409
One of my favorite features is this new way to browse TV.

593
00:58:34,409 --> 00:58:40,230
Swiping is just like channel surfing, except every show here is one I actually want to watch.

594
00:58:41,809 --> 00:58:43,829
And trailers play right here.

595
00:58:47,329 --> 00:58:49,150
My father was a lighthouse keeper.

596
00:58:49,309 --> 00:58:56,889
my mother was a queen but life is a way of bringing people together

597
00:58:56,889 --> 00:59:05,769
i love jason momoa and game of thrones and i can't wait to watch aquaman there's already so

598
00:59:05,769 --> 00:59:13,969
much here and it's so easy to add even more with apple tv channels everybody's been talking about

599
00:59:13,969 --> 00:59:16,610
the new season of Billions on Showtime,

600
00:59:16,610 --> 00:59:18,469
and I need to get caught up.

601
00:59:18,469 --> 00:59:21,210
I can start my free trial right here.

602
00:59:21,210 --> 00:59:24,050
It's just a couple of clicks, and then I'm done.

603
00:59:25,650 --> 00:59:26,650
That's it.

604
00:59:26,650 --> 00:59:33,039
That was so easy.

605
00:59:33,039 --> 00:59:36,480
Now everything from Showtime is here in the Apple TV app,

606
00:59:36,480 --> 00:59:38,780
and I can start watching right away.

607
00:59:38,780 --> 00:59:40,579
There's nothing else to set up.

608
00:59:45,400 --> 00:59:48,420
I can skip the intro to get right to the action.

609
00:59:50,500 --> 01:00:01,960
Okay. No spoilers. I'm going to pick this back up again later for my Up Next. So I have

610
01:00:01,960 --> 01:00:08,900
a five-year-old son, and there's a brand new kids experience for us. All of my son's favorite

611
01:00:08,900 --> 01:00:17,039
characters are here. There's Chase from Paw Patrol, Daniel Tiger, and of course, everyone

612
01:00:17,039 --> 01:00:24,719
from Sesame Street. There are so many episodes here, even the ones that I watched as a kid.

613
01:00:26,719 --> 01:00:33,599
And whether we want to learn something new, be inspired by other kids, or just let our

614
01:00:33,599 --> 01:00:47,980
imaginations run wild, I love that we have a safe place to explore together. So that's a quick look

615
01:00:47,980 --> 01:00:50,280
at the new Apple TV app.

616
01:00:50,280 --> 01:00:54,480
It's the best place to watch TV on all of my devices,

617
01:00:54,480 --> 01:00:56,880
and I can't wait for you to try it.

618
01:00:56,880 --> 01:01:04,719
Back to you, Peter.

619
01:01:04,719 --> 01:01:05,960
Thanks, Cindy.

620
01:01:05,960 --> 01:01:08,420
Now that you've seen the new Apple TV app,

621
01:01:08,420 --> 01:01:11,420
you're going to want it on all your screens.

622
01:01:11,420 --> 01:01:15,119
You just saw it on Apple TV 4K.

623
01:01:15,119 --> 01:01:19,900
It looks and sounds stunning on iPad.

624
01:01:19,900 --> 01:01:23,460
And everything you saw is amazing on iPhone.

625
01:01:23,460 --> 01:01:25,860
So for all those moments in between,

626
01:01:25,860 --> 01:01:27,659
whether you're on your way to work

627
01:01:27,659 --> 01:01:30,179
or just stealing a moment for yourself,

628
01:01:30,179 --> 01:01:34,219
all your shows are always with you.

629
01:01:34,219 --> 01:01:36,280
You'll be able to get this new experience,

630
01:01:36,280 --> 01:01:40,059
including Apple TV channels, on all these devices

631
01:01:40,059 --> 01:01:42,300
through a software update this May.

632
01:01:43,340 --> 01:01:46,599
And I'm so excited to tell you that for the first time,

633
01:01:46,599 --> 01:01:50,019
we're bringing the Apple TV app to the Mac this fall.

634
01:01:57,440 --> 01:01:58,639
And that's not all.

635
01:01:58,639 --> 01:02:01,320
We know you're going to want this great experience

636
01:02:01,320 --> 01:02:03,039
on every screen in your home,

637
01:02:03,039 --> 01:02:05,920
so we're doing something we've never done before.

638
01:02:06,820 --> 01:02:17,170
We're bringing the Apple TV app to smart TVs.

639
01:02:17,170 --> 01:02:19,550
We're launching the same great experience

640
01:02:19,550 --> 01:02:22,250
with Samsung this spring,

641
01:02:22,250 --> 01:02:26,289
followed by Sony, LG, and Vizio,

642
01:02:26,289 --> 01:02:29,090
all the biggest names in smart TVs.

643
01:02:29,949 --> 01:02:32,929
And we're even bringing the Apple TV app

644
01:02:32,929 --> 01:02:34,869
to Roku and Amazon.

645
01:02:34,869 --> 01:02:38,389
So everyone can have an Apple TV experience on every screen.

646
01:02:39,610 --> 01:02:50,340
Today, the Apple TV app is available in 10 countries.

647
01:02:50,920 --> 01:02:58,179
But we're bringing the all-new experience to our customers around the world in over 100 countries.

648
01:02:58,559 --> 01:03:12,699
The Apple TV app delivers on all these principles, including our commitment that we won't share your personal information with anyone.

649
01:03:16,800 --> 01:03:18,880
So that's the new Apple TV app.

650
01:03:18,880 --> 01:03:23,880
your apps, movies, cable, the all-new Apple TV channels,

651
01:03:24,760 --> 01:03:27,679
all in one place, on all your screens.

652
01:03:27,679 --> 01:03:29,219
Back to you, Tim.

653
01:03:29,219 --> 01:03:30,059
Great job.

654
01:03:31,440 --> 01:03:32,559
Thank you, Peter.

655
01:03:34,280 --> 01:03:38,480
The new features of the Apple TV app look really great,

656
01:03:40,059 --> 01:03:43,480
but we have even more to contribute to the TV experience.

657
01:03:43,480 --> 01:03:49,480
Apple has always tried to make the world a better place.

658
01:03:49,480 --> 01:03:54,480
And we believe deeply in the power of creativity.

659
01:03:54,480 --> 01:04:01,480
Our products help people express their creativity and to tell their stories.

660
01:04:01,480 --> 01:04:05,480
Because great stories can change the world.

661
01:04:05,480 --> 01:04:08,480
Great stories can move us and inspire us.

662
01:04:08,480 --> 01:04:12,480
They can surprise us and challenge our assumptions.

663
01:04:12,480 --> 01:04:19,820
We feel we can contribute something important to our culture and to society through great storytelling.

664
01:04:20,639 --> 01:04:26,579
So we partnered with the most thoughtful, accomplished, and award-winning group of creative visionaries

665
01:04:26,579 --> 01:04:34,920
who have ever come together in one place to create a new service unlike anything that's been done before.

666
01:04:34,920 --> 01:04:42,780
Apple TV+.

667
01:04:42,780 --> 01:04:57,760
We have two amazing people

668
01:04:57,760 --> 01:05:00,320
that are running this effort for us,

669
01:05:00,980 --> 01:05:03,699
Zach Van Amburg and Jamie Ehrlich,

670
01:05:04,079 --> 01:05:06,739
and I'm very pleased to introduce you to them now

671
01:05:06,739 --> 01:05:08,719
and ask them to tell you all about

672
01:05:08,719 --> 01:05:10,219
this incredible new service.

673
01:05:10,519 --> 01:05:10,860
Guys?

674
01:05:11,320 --> 01:05:13,679
Thanks, Tim.

675
01:05:14,159 --> 01:05:24,460
Jamie and I are so excited to be here with all of you today.

676
01:05:25,079 --> 01:05:28,480
As Tim said, great stories can change the world,

677
01:05:29,380 --> 01:05:31,800
And that's because great stories connect us.

678
01:05:32,460 --> 01:05:33,719
They connect us to each other.

679
01:05:34,320 --> 01:05:35,800
They connect us to new ideas.

680
01:05:36,579 --> 01:05:40,599
And they even connect us to new worlds and cultures we've never experienced.

681
01:05:41,360 --> 01:05:43,800
Now, that's important, and it's powerful,

682
01:05:44,420 --> 01:05:48,880
and helps connect us to something bigger than who we are as individuals.

683
01:05:49,659 --> 01:05:54,139
At Apple, we know that great stories begin and end

684
01:05:54,139 --> 01:05:56,039
with the incredible artists who tell them,

685
01:05:56,619 --> 01:05:58,380
the artists who are thoughtful enough,

686
01:05:58,480 --> 01:06:03,440
and brave enough to share their best story with us and the world.

687
01:06:04,539 --> 01:06:07,719
We thought you'd like to meet a few of these exceptional artists

688
01:06:07,719 --> 01:06:11,159
as we begin to share our vision for a new service

689
01:06:11,159 --> 01:06:14,019
dedicated to the best stories ever told.

690
01:06:14,739 --> 01:06:19,039
We've asked a few of them to speak about their inspiration and creative process.

691
01:06:19,360 --> 01:06:24,019
Because if we're going to contribute, inspire, challenge assumptions,

692
01:06:24,019 --> 01:06:28,320
and change the world, we need to examine the art of great storytelling

693
01:06:28,320 --> 01:06:32,119
and the mindset of the greatest storytellers.

694
01:06:32,699 --> 01:06:33,239
Have a look.

695
01:06:38,980 --> 01:06:40,280
Want me to help you find your opening?

696
01:06:41,179 --> 01:06:42,340
Well, I would do this.

697
01:06:42,519 --> 01:06:43,900
I would start with a black screen,

698
01:06:44,760 --> 01:06:46,860
and I would put a little speck of light

699
01:06:46,860 --> 01:06:48,159
in the center of the black screen.

700
01:06:48,760 --> 01:06:50,260
I would have the light grow in intensity,

701
01:06:51,000 --> 01:06:53,340
and then like the Big Bang, it explodes.

702
01:07:01,480 --> 01:07:03,079
Life often makes no sense.

703
01:07:03,900 --> 01:07:06,579
There's something about stories

704
01:07:06,579 --> 01:07:09,699
that gives a sense of order,

705
01:07:10,159 --> 01:07:20,139
and purpose to the world and allows us to live other lives than the life we're living the best

706
01:07:20,139 --> 01:07:25,340
ideas that i've had have come to me when i have least expected them they're always intruders

707
01:07:25,980 --> 01:07:32,670
but they're welcome intruders once you get an idea in your head it just keeps nagging at you

708
01:07:32,670 --> 01:07:39,949
until you express it that's the feeling of the idea that it just becomes irrational there's a

709
01:07:39,949 --> 01:07:42,269
a woman sitting in a car in a field.

710
01:07:42,269 --> 01:07:45,969
Now I need to know why she's sitting there.

711
01:07:45,969 --> 01:07:48,329
I begin to believe that there's something of myself

712
01:07:48,329 --> 01:07:50,570
that I can share with an audience.

713
01:07:50,570 --> 01:07:52,730
If I'm thrilled, that's a good sign.

714
01:07:52,730 --> 01:07:56,889
If I'm laughing, that's a good beginning.

715
01:07:56,889 --> 01:07:59,829
It's the spark, it's the living with the thing,

716
01:07:59,829 --> 01:08:01,690
it's the outlining of it.

717
01:08:01,690 --> 01:08:03,730
I find writing to be the hardest part.

718
01:08:03,730 --> 01:08:06,530
Writing and rewriting for months or years.

719
01:08:06,530 --> 01:08:08,610
She dies, no, she lives, he dies.

720
01:08:08,610 --> 01:08:09,909
The first draft, the second draft,

721
01:08:09,909 --> 01:08:11,769
the third draft, the fourth draft, the fifth draft,

722
01:08:11,769 --> 01:08:15,369
the sixth draft, da da da da yada yada yada yada.

723
01:08:15,369 --> 01:08:18,270
Then you begin to build the collaboration

724
01:08:18,270 --> 01:08:21,029
that will help you go on that voyage.

725
01:08:21,029 --> 01:08:23,350
You've gotta find the cast of your dreams.

726
01:08:23,350 --> 01:08:26,550
For every character that I decide to do,

727
01:08:26,550 --> 01:08:29,369
I envision memories for them.

728
01:08:29,369 --> 01:08:33,109
I create the dimensions of who this woman is.

729
01:08:33,109 --> 01:08:35,149
Imagine if you were this person,

730
01:08:35,149 --> 01:08:37,550
imagine if you lived in that world.

731
01:08:37,550 --> 01:08:39,729
You have to think about the environment

732
01:08:39,729 --> 01:08:41,270
that the story exists in.

733
01:08:41,270 --> 01:08:42,869
How are you gonna create that environment?

734
01:08:42,869 --> 01:08:43,710
What's the look gonna be?

735
01:08:43,710 --> 01:08:44,550
What's the tone?

736
01:08:44,550 --> 01:08:45,390
What's the palette?

737
01:08:45,390 --> 01:08:46,210
How's it gonna work?

738
01:08:46,210 --> 01:08:48,590
The costumes, the props, the set design.

739
01:08:48,590 --> 01:08:50,310
Little by little, the elements start to come together

740
01:08:50,310 --> 01:08:51,390
and build on each other.

741
01:08:51,390 --> 01:08:52,770
It's electric and amazing.

742
01:08:52,770 --> 01:08:54,729
You know, the thing is becoming alive.

743
01:08:54,729 --> 01:08:58,130
You walk onto the set and you smell this amazing aroma

744
01:08:58,130 --> 01:09:00,409
of sawdust, wood, and plaster.

745
01:09:00,409 --> 01:09:03,329
It just sort of disappeared into this fantasy world.

746
01:09:03,329 --> 01:09:04,149
So then you have to think,

747
01:09:04,149 --> 01:09:05,430
well, how are you gonna shoot this thing?

748
01:09:05,430 --> 01:09:07,270
Because you're not gonna shoot a movie chronologically,

749
01:09:07,270 --> 01:09:12,390
So you're often starting the movie shooting the most dramatic, most painful, most agonizing scene.

750
01:09:14,970 --> 01:09:18,430
My anxiety often starts at about 3 o'clock in the morning.

751
01:09:19,550 --> 01:09:20,789
The wheels have started turning.

752
01:09:21,270 --> 01:09:23,689
There is an excitement and a dread.

753
01:09:23,829 --> 01:09:26,869
You definitely go in with a very concrete sense of what you're aiming for.

754
01:09:27,069 --> 01:09:28,930
Then you have to be willing to throw it all away.

755
01:09:29,130 --> 01:09:31,170
Nothing I'm doing is good. Nothing is working.

756
01:09:31,590 --> 01:09:34,310
The shot goes up and it's not right.

757
01:09:34,609 --> 01:09:37,210
And that's torture.

758
01:09:37,210 --> 01:09:39,569
It's not a big deal when it's just you and a pad of paper

759
01:09:39,569 --> 01:09:44,130
But when it's countless numbers of talented people who are all waiting around and the Sun is going away

760
01:09:44,210 --> 01:09:47,449
You're under so much time pressure, and you're kind of holding your breath

761
01:09:47,449 --> 01:09:53,689
Tick tick tick tick tick tick tick the pressure is on and it's it's it's horrifying fear is good at least for me

762
01:09:53,689 --> 01:10:00,869
It's good the fear of failure is a kind of octane that keeps me wanting to stand on the edge of the abyss

763
01:10:00,869 --> 01:10:03,689
But at the same time not plunged to my career death

764
01:10:03,689 --> 01:10:13,189
It's all falling apart, and a new possibility appears.

765
01:10:13,189 --> 01:10:16,189
There are those moments when the actor is sitting there

766
01:10:16,189 --> 01:10:20,090
and she's doing the thing, the thing that inspired you

767
01:10:20,090 --> 01:10:23,289
months, sometimes years earlier.

768
01:10:23,289 --> 01:10:25,890
Everyone is quiet, and the crew's just focused,

769
01:10:25,890 --> 01:10:28,390
and everyone's done their job to get you to this moment.

770
01:10:28,390 --> 01:10:30,989
Somehow, everything is in sync.

771
01:10:30,989 --> 01:10:33,289
There's truth pumping through your veins

772
01:10:33,289 --> 01:10:36,789
and into the story that you're telling.

773
01:10:36,789 --> 01:10:41,369
There is no greater moment than that when you feel that you are really cruising

774
01:10:41,369 --> 01:10:43,909
and you're one organism telling one story

775
01:10:43,909 --> 01:10:46,810
and you're all telling it with each other's contributions.

776
01:10:47,210 --> 01:10:48,310
Nobody's telling it alone.

777
01:10:48,729 --> 01:10:50,369
The sun is in the perfect place.

778
01:10:50,489 --> 01:10:52,189
The birds go right where you could never...

779
01:10:52,189 --> 01:10:55,010
There are moments where you're like, it's impossible.

780
01:11:00,390 --> 01:11:04,210
Finally, you wrap the project and then it goes out into the world

781
01:11:04,210 --> 01:11:07,470
and you hope that all of these decisions that you were part of,

782
01:11:07,529 --> 01:11:08,710
that you collaborated on,

783
01:11:08,710 --> 01:11:13,350
It will move people and touch people in a way that it seemed like it was inevitable.

784
01:11:14,109 --> 01:11:18,909
Nothing works if the themes don't connect with the audience.

785
01:11:19,590 --> 01:11:20,670
They have to.

786
01:11:21,369 --> 01:11:25,949
Sharing stories with one another makes us feel less alone.

787
01:11:28,180 --> 01:11:30,380
Everyone deserves to have their story be told.

788
01:11:30,760 --> 01:11:34,180
That's what makes us special is the tapestry of who we are as human beings.

789
01:11:34,659 --> 01:11:37,619
To become involved in someone else's life.

790
01:11:38,260 --> 01:11:40,220
That's the idea of what a story should be.

791
01:11:40,319 --> 01:11:42,300
A story should make you forget your surroundings,

792
01:11:42,899 --> 01:11:45,539
should make you forget your agenda, your day,

793
01:11:46,140 --> 01:11:48,760
and hopefully makes you forget yourself.

794
01:12:32,229 --> 01:12:35,109
I'm so grateful to be here today.

795
01:12:35,729 --> 01:12:37,409
This is my first time at Apple.

796
01:12:38,630 --> 01:12:41,829
You know, the place where imagination and technology joined forces

797
01:12:41,829 --> 01:12:44,229
to change the world through sight and sound and touch.

798
01:12:45,130 --> 01:12:48,090
Now, my first encounter with science fiction

799
01:12:48,090 --> 01:12:52,850
came from an anthology magazine called Amazing Stories.

800
01:12:53,670 --> 01:12:58,310
And this magazine had been in existence since 1926.

801
01:12:58,890 --> 01:13:02,210
And my father had devoured it when he was a boy.

802
01:13:02,350 --> 01:13:05,670
And when I was a little kid, he read this to me.

803
01:13:06,310 --> 01:13:10,250
And the stories he read me were, as the title promised, amazing,

804
01:13:10,430 --> 01:13:13,409
or so it seemed to a five-year-old me.

805
01:13:14,170 --> 01:13:18,550
And it's relatively easy to inspire amazement in the head and heart of a child.

806
01:13:19,470 --> 01:13:25,869
Kids enter into the booming confusion of life with a prodigious capacity for amazement.

807
01:13:26,890 --> 01:13:30,689
And that amazement, that capacity, is a human birthright.

808
01:13:30,829 --> 01:13:31,829
It's our inheritance.

809
01:13:32,729 --> 01:13:38,430
It's how our interaction with the marvelous world around us gets sparks flying across our brains.

810
01:13:39,430 --> 01:13:42,829
And thanks to the visionary and inventive folks here at Apple,

811
01:13:42,829 --> 01:13:50,409
my Amblin team and I are going to be resurrecting this 93-year-old brand and offering to

812
01:13:50,409 --> 01:13:56,829
multi-generational audiences a whole new batch of amazing stories. And we want to transport the

813
01:13:56,829 --> 01:14:06,229
audience with every episode. Like the World War II pilot whose plane magically travels through space

814
01:14:06,229 --> 01:14:10,289
and time from the past and into the present day.

815
01:14:11,289 --> 01:14:12,409
Who will he meet?

816
01:14:13,390 --> 01:14:15,229
Can he return? Does he want to?

817
01:14:15,970 --> 01:14:17,329
What happens if he doesn't?

818
01:14:18,729 --> 01:14:21,170
It's a universal human trait to search for meaning.

819
01:14:21,670 --> 01:14:23,970
So in these disconnected stories,

820
01:14:23,970 --> 01:14:28,310
we think the audience will find that one compelling narrative

821
01:14:28,310 --> 01:14:31,029
that will make the first season of Amazing Stories

822
01:14:31,029 --> 01:14:34,090
into a single thematic experience for them,

823
01:14:34,090 --> 01:14:36,710
and I hope for all of you too.

824
01:14:37,409 --> 01:14:37,829
Thank you.

825
01:14:38,210 --> 01:15:04,659
Thank you, guys.

826
01:15:04,739 --> 01:15:05,539
This is so exciting.

827
01:15:05,659 --> 01:15:08,300
Reese and I are so proud to be a part

828
01:15:08,300 --> 01:15:11,119
of this exciting launch with Apple

829
01:15:11,119 --> 01:15:13,020
officially announcing our new project,

830
01:15:13,520 --> 01:15:14,380
The Morning Show.

831
01:15:15,840 --> 01:15:20,970
So in The Morning Show,

832
01:15:21,010 --> 01:15:23,229
we pull back the curtain on the power dynamics

833
01:15:23,229 --> 01:15:24,609
between men and women

834
01:15:24,609 --> 01:15:27,130
in the high-stakes world of morning news shows.

835
01:15:27,390 --> 01:15:29,029
It's a real insider's view

836
01:15:29,029 --> 01:15:30,369
into the lives of the people

837
01:15:30,369 --> 01:15:32,649
who help America wake up every day.

838
01:15:33,310 --> 01:15:35,970
And through the prism of those underslept,

839
01:15:36,229 --> 01:15:40,350
over-adrenalized people behind and in front of the camera,

840
01:15:40,350 --> 01:15:44,149
we take an honest look at the complex relationships

841
01:15:44,149 --> 01:15:46,930
between women and men in the workplace,

842
01:15:46,930 --> 01:15:48,869
and we engage in the conversation

843
01:15:48,869 --> 01:15:51,710
people are a little too afraid to have

844
01:15:51,710 --> 01:15:53,449
unless they are behind closed doors.

845
01:15:54,390 --> 01:15:56,189
Ah, hello? Am I late?

846
01:15:56,930 --> 01:16:06,380
Hi, Steve.

847
01:16:06,720 --> 01:16:10,159
Hi. I just saw the two of you on screen up there.

848
01:16:11,199 --> 01:16:13,140
And I didn't know if it was my turn or not.

849
01:16:13,140 --> 01:16:14,380
Oh yeah, okay.

850
01:16:14,380 --> 01:16:16,100
No, no, Steve, we have to tell you,

851
01:16:16,100 --> 01:16:18,199
we're so thrilled that you're a part of this show

852
01:16:18,199 --> 01:16:21,180
because honestly, you can't have an honest look

853
01:16:21,180 --> 01:16:24,119
at complex relationships between men and women

854
01:16:24,119 --> 01:16:25,439
with just women.

855
01:16:25,439 --> 01:16:30,770
Well, I am just happy to provide the manliness.

856
01:16:30,770 --> 01:16:32,649
Yes, the morning show is seen through the eyes

857
01:16:32,649 --> 01:16:35,630
of two ambitious, aspirational female characters.

858
01:16:35,630 --> 01:16:38,250
And a prominent male.

859
01:16:38,250 --> 01:16:39,090
Yes.

860
01:16:39,090 --> 01:16:39,930
Yes.

861
01:16:39,930 --> 01:16:40,770
Yes.

862
01:16:40,770 --> 01:16:42,470
A prominent male character, yes.

863
01:16:42,470 --> 01:16:44,529
Steve, why don't you say something about your character?

864
01:16:44,529 --> 01:16:46,430
He's very bold and very dynamic.

865
01:16:46,430 --> 01:16:48,949
Yes, but even more importantly, Jen,

866
01:16:48,949 --> 01:16:51,670
he's bold and dynamic.

867
01:16:51,670 --> 01:16:54,590
He has a lot of gravitas.

868
01:16:54,590 --> 01:16:56,750
He's a great listener.

869
01:16:56,750 --> 01:17:00,229
He's also relatable and extremely handsome.

870
01:17:00,229 --> 01:17:03,430
His colleagues love him and America loves him.

871
01:17:03,430 --> 01:17:04,550
He also-

872
01:17:04,550 --> 01:17:07,470
He's surrounded by an exciting ensemble

873
01:17:07,470 --> 01:17:10,630
of other characters, all from the very brilliant mind

874
01:17:10,630 --> 01:17:12,869
of Keri Aron, our writer-producer.

875
01:17:12,869 --> 01:17:19,399
She created,

876
01:17:19,399 --> 01:17:21,739
incidentally, she created a very bold,

877
01:17:21,739 --> 01:17:23,479
dynamic character for me.

878
01:17:24,600 --> 01:17:27,420
Steve, is there anything else that you want to add?

879
01:17:27,420 --> 01:17:28,600
No.

880
01:17:28,600 --> 01:17:29,439
Okay.

881
01:17:29,439 --> 01:17:31,979
The Morning Show is a high-velocity thrill ride

882
01:17:31,979 --> 01:17:34,699
in which we pose questions without easy answers

883
01:17:34,699 --> 01:17:37,579
and shine a light on the fault lines in our society

884
01:17:37,579 --> 01:17:40,600
at this very complicated cultural moment.

885
01:17:40,600 --> 01:17:44,300
All of this and the chance for us to collaborate again

886
01:17:44,300 --> 01:17:45,840
has brought me back to television

887
01:17:45,840 --> 01:17:55,140
and I'm really excited about it.

888
01:17:55,140 --> 01:18:20,729
So be on the lookout for the morning show.

889
01:18:20,729 --> 01:18:21,569
Thank you.

890
01:18:26,760 --> 01:18:31,760
I am, we are so thankful to be here.

891
01:18:32,760 --> 01:18:33,760
I'm pretty stoked.

892
01:18:35,039 --> 01:18:37,020
I'd like to try something with everyone.

893
01:18:37,020 --> 01:18:40,640
So please close your eyes just for a moment.

894
01:18:40,640 --> 01:18:42,439
Just close them.

895
01:18:42,439 --> 01:18:44,239
I want you to experience something.

896
01:18:44,239 --> 01:18:54,260
try to think about the world this way heard touched smelled sensed but without sight

897
01:18:54,260 --> 01:19:05,220
imagine every human experience available to you love joy discovery terror despair and hope

898
01:19:06,420 --> 01:19:12,960
imagine it was all experienced this way heard touched smelled taste even

899
01:19:12,960 --> 01:19:22,699
but not seen now open your eyes and let me spoil this a little bit you have no idea what that would

900
01:19:22,699 --> 01:19:29,579
be like neither do i being blind isn't something that can get turned on and off it's a part of who

901
01:19:29,579 --> 01:19:35,800
you are it's part of your soul and now while you're at it imagine a world evolved designed

902
01:19:35,800 --> 01:19:42,039
and built to be experienced without sight we did and it yielded the world the world of sea

903
01:19:42,039 --> 01:19:45,880
From the unfettered imagination of Stephen Knight,

904
01:19:46,640 --> 01:19:51,640
sea takes place in a world in which the earth was devastated by a virus

905
01:19:51,640 --> 01:19:54,840
that left only a few million survivors.

906
01:19:55,640 --> 01:20:00,439
And those survivors, each and every one of them, emerged blind.

907
01:20:01,619 --> 01:20:04,020
Our story begins centuries later,

908
01:20:04,539 --> 01:20:08,279
at which point the human race has existed for so long without sight,

909
01:20:08,520 --> 01:20:11,579
it's disputed whether such a thing ever existed.

910
01:20:12,039 --> 01:20:16,399
In this world, we are going to have our evil queens,

911
01:20:16,399 --> 01:20:20,300
brave heroes, and thrilling adventure.

912
01:20:20,300 --> 01:20:22,779
But beyond the adventure,

913
01:20:22,779 --> 01:20:25,920
C will ask questions you may have already started

914
01:20:25,920 --> 01:20:29,659
asking yourselves just now with your eyes closed.

915
01:20:29,659 --> 01:20:33,260
How much of my experience of the world is visual?

916
01:20:34,300 --> 01:20:37,699
Without sight, would it change who I am?

917
01:20:37,699 --> 01:20:43,460
This is a world constructed unlike any you've ever experienced.

918
01:20:44,500 --> 01:20:51,920
C is a journey wherein we may discover something entirely new about ourselves, about our world.

919
01:20:52,520 --> 01:20:57,260
As a result, we cannot wait for you to join us on this journey.

920
01:20:57,779 --> 01:21:17,149
Thank you.

921
01:21:17,869 --> 01:21:22,220
I grew up in Karachi, Pakistan.

922
01:21:22,479 --> 01:21:22,800
Woo-hoo!

923
01:21:23,140 --> 01:21:23,720
Okay.

924
01:21:26,960 --> 01:21:28,560
Pakistan's in the house. Hi.

925
01:21:29,880 --> 01:21:34,899
What I knew of America, I learned from Hollywood movies and American TV shows.

926
01:21:34,899 --> 01:21:39,420
So when I was moving to America at the age of 18, I was excited.

927
01:21:40,079 --> 01:21:43,819
I was excited about the idea of being dwarfed by skyscrapers

928
01:21:43,819 --> 01:21:46,880
that would loom above the horizon to herald my arrival.

929
01:21:47,500 --> 01:21:49,279
Then I landed in Iowa.

930
01:21:51,239 --> 01:21:52,880
Okay, Iowa's here too.

931
01:21:54,279 --> 01:21:58,600
And I thought, this is very different from the America in movies.

932
01:21:59,180 --> 01:22:02,439
You guys don't lead with that America, you know?

933
01:22:02,859 --> 01:22:05,619
I'd missed the one movie that would have prepared me

934
01:22:05,619 --> 01:22:08,340
for that America, Iowa, Field of Dreams.

935
01:22:08,600 --> 01:22:09,960
Did not see that one.

936
01:22:10,439 --> 01:22:12,619
I was like, this is false advertising.

937
01:22:13,140 --> 01:22:15,619
This is not the America I was promised.

938
01:22:16,840 --> 01:22:19,840
I was one of two Pakistanis at the college I went to,

939
01:22:20,199 --> 01:22:22,140
but I found common ground with people.

940
01:22:22,939 --> 01:22:25,979
My love of Springsteen, their curiosity

941
01:22:25,979 --> 01:22:28,619
about how to say various swear words in Urdu.

942
01:22:29,779 --> 01:22:31,279
She could help you out, too.

943
01:22:32,079 --> 01:22:38,079
I once made a huge pot of this Pakistani beef stew called haleem.

944
01:22:39,300 --> 01:22:44,659
And I misread the recipe and put in twice the amount of chili powder.

945
01:22:45,439 --> 01:22:47,520
I lost a lot of friends that day.

946
01:22:48,640 --> 01:22:50,039
They didn't, like, die.

947
01:22:50,579 --> 01:22:51,859
They just wished they were dead.

948
01:22:51,859 --> 01:23:00,939
eventually i moved to chicago and i did what every american does i struggled to pay rent

949
01:23:00,939 --> 01:23:08,420
fell in love got jobs lost jobs got a cat burned food disappointed my parents and tried to figure

950
01:23:08,420 --> 01:23:15,760
out what to do with my life normal everyday life stuff when people defend immigration they focus

951
01:23:15,760 --> 01:23:18,399
on the exceptionality of immigrants.

952
01:23:18,399 --> 01:23:20,399
Albert Einstein was an immigrant.

953
01:23:20,399 --> 01:23:23,020
Joseph Pulitzer was an immigrant.

954
01:23:23,020 --> 01:23:26,199
While those stories are inspiring and valuable,

955
01:23:26,199 --> 01:23:27,960
we wanted to focus on the immigrants

956
01:23:27,960 --> 01:23:31,039
doing everyday life stuff.

957
01:23:31,039 --> 01:23:33,399
Little America is an anthology series

958
01:23:33,399 --> 01:23:38,119
inspired by the true stories of immigrants in the US.

959
01:23:38,119 --> 01:23:39,000
Here's the thing.

960
01:23:39,000 --> 01:23:41,079
It's not about telling immigrant stories.

961
01:23:41,079 --> 01:23:45,319
These are human stories that feature immigrants.

962
01:23:45,319 --> 01:23:48,899
When you get to know someone and start to see your struggles and their struggles,

963
01:23:49,060 --> 01:23:52,079
your passions and theirs, your problems and theirs,

964
01:23:52,500 --> 01:23:54,140
they stop being the other.

965
01:23:54,979 --> 01:23:59,840
I, along with my partners Emily Gordon, Lee Eisenberg, Alan Yang, and Epic Magazine,

966
01:24:00,380 --> 01:24:02,899
wanted to make a show that did just that.

967
01:24:03,439 --> 01:24:06,159
Because ultimately, we're all looking for the same thing.

968
01:24:06,800 --> 01:24:10,399
Food, home, meaning, love.

969
01:24:11,539 --> 01:24:14,819
Like the emotional story of a young Indian boy living in Utah,

970
01:24:15,319 --> 01:24:18,479
whose parents achieved the American dream of running their own motel,

971
01:24:19,060 --> 01:24:21,199
until they were suddenly deported.

972
01:24:22,140 --> 01:24:25,520
Twelve-year-old Kunal wasn't going to let his parents' dream die,

973
01:24:25,520 --> 01:24:31,439
so this young boy secretly ran the motel for the next ten years on his own,

974
01:24:31,920 --> 01:24:36,420
while simultaneously plotting his quest to get his parents back to the U.S.

975
01:24:37,039 --> 01:24:37,979
Okay, true story.

976
01:24:38,239 --> 01:24:40,460
He competed in the National Spelling Bee

977
01:24:40,460 --> 01:24:44,699
so that he could meet First Lady Laura Bush and ask for help,

978
01:24:44,699 --> 01:24:48,460
and he came in 13th and he actually got to meet her.

979
01:24:49,199 --> 01:24:50,079
He did.

980
01:24:56,850 --> 01:24:59,470
I know you guys are like, 13th doesn't sound that impressive,

981
01:24:59,569 --> 01:25:01,590
but he was running a motel at the time, too.

982
01:25:03,270 --> 01:25:05,329
And he speaks a whole other language.

983
01:25:16,100 --> 01:25:17,119
Did Laura Bush help him?

984
01:25:17,460 --> 01:25:18,520
Tune in to find out.

985
01:25:20,220 --> 01:25:23,340
Little America will cover the full range of human emotions.

986
01:25:23,340 --> 01:25:27,180
Some episodes are funny, some are romantic, some are thrilling.

987
01:25:27,180 --> 01:25:37,920
They feature immigrants from Iran, Syria, Nigeria, Mexico, and more, and are set all over America, from Texas to Oklahoma to California.

988
01:25:38,779 --> 01:25:43,500
The majority of the writers and directors are either immigrants or the children of immigrants.

989
01:25:44,100 --> 01:25:44,699
Yeah.

990
01:25:45,199 --> 01:25:56,960
On set, one of our actors said to Emily, I've been acting for decades, but I've never gotten to be in every scene.

991
01:25:57,140 --> 01:25:58,340
How awesome is that?

992
01:25:58,340 --> 01:26:06,699
We hope Little America will help viewers understand that there is no such thing as the other, there is only us.

993
01:26:07,579 --> 01:26:12,340
Which is why at this moment in history, we are excited that we get to tell these stories with Apple.

994
01:26:12,880 --> 01:26:15,180
Connecting humanity is in their DNA.

995
01:26:15,760 --> 01:26:18,880
The immigrant dream is the American dream.

996
01:26:19,640 --> 01:26:23,199
Connecting through our stories will give us a better understanding of each other.

997
01:26:23,619 --> 01:26:27,500
An understanding that allows us to live together, eat each other's food,

998
01:26:27,500 --> 01:26:30,380
Maybe learn some fun new ways of swearing

999
01:26:30,380 --> 01:26:33,399
And that is the America I was promised

1000
01:26:33,399 --> 01:26:36,399
We can't wait for you to see our little America

1001
01:26:36,399 --> 01:26:37,600
Thank you

1002
01:26:37,600 --> 01:27:13,050
Hi, it's me

1003
01:27:13,050 --> 01:27:15,949
In case you don't know who I am, I'm Big Bird

1004
01:27:15,949 --> 01:27:19,829
I think I'm in the right place to meet my new friend Cody

1005
01:27:19,829 --> 01:27:20,869
But I'm not sure

1006
01:27:20,869 --> 01:27:23,470
She gave me directions to get here

1007
01:27:23,470 --> 01:27:26,829
She said first, turn right at Hooper's store

1008
01:27:26,829 --> 01:27:30,189
Then take a left at Oscar's Trash Can

1009
01:27:30,189 --> 01:27:33,130
And then keep going straight till you see Apple Park

1010
01:27:33,130 --> 01:27:35,890
I love circles, by the way

1011
01:27:35,890 --> 01:27:39,109
So, uh, where is she?

1012
01:27:39,210 --> 01:27:40,409
Here I am, Big Bird!

1013
01:27:42,439 --> 01:27:46,420
Hi, Cody! I'm great!

1014
01:27:46,819 --> 01:27:48,420
Hey, thanks for helping me get here

1015
01:27:48,420 --> 01:27:51,420
That's what I do, Big Bird! I'm a helpster!

1016
01:27:51,720 --> 01:27:53,720
A monster who loves to help

1017
01:27:53,720 --> 01:27:54,979
Hey, I'm glad you're here

1018
01:27:54,979 --> 01:27:57,800
Because I wanted to tell you and everyone here

1019
01:27:57,800 --> 01:27:59,800
Some very special news

1020
01:27:59,800 --> 01:28:00,920
Okay, let's hear it.

1021
01:28:01,000 --> 01:28:03,899
Yeah, well, the peeps at Sesame Workshop and Apple

1022
01:28:03,899 --> 01:28:07,859
have teamed up to make an incredible new preschool show starring me!

1023
01:28:08,359 --> 01:28:09,319
It's called Helpsters.

1024
01:28:09,560 --> 01:28:09,899
Oh.

1025
01:28:10,060 --> 01:28:12,039
Yeah, see, oh, thank you.

1026
01:28:12,340 --> 01:28:15,979
Oh, gosh, never had a live stream clap for me before.

1027
01:28:16,279 --> 01:28:18,460
See, helping is my favorite thing to do.

1028
01:28:18,760 --> 01:28:22,539
Yeah, my Helpster friends and I just love to help anyone with any problem,

1029
01:28:22,619 --> 01:28:24,159
no matter how large or small,

1030
01:28:24,460 --> 01:28:26,800
from making instruments for a band

1031
01:28:26,800 --> 01:28:28,859
to teaching a friend how to fly their first kite.

1032
01:28:29,239 --> 01:28:31,180
And you know how we do it?

1033
01:28:31,260 --> 01:28:31,560
How?

1034
01:28:31,699 --> 01:28:35,479
We use the big ideas behind coding to solve problems.

1035
01:28:35,579 --> 01:28:36,579
You don't say.

1036
01:28:36,600 --> 01:28:37,420
I do say.

1037
01:28:37,539 --> 01:28:39,699
Well, do you think you could help teach me?

1038
01:28:39,800 --> 01:28:41,399
Oh, I already did.

1039
01:28:41,520 --> 01:28:43,180
You know those directions I gave you?

1040
01:28:43,199 --> 01:28:43,439
Yeah.

1041
01:28:43,680 --> 01:28:46,640
Well, directions are one of the building blocks of coding.

1042
01:28:46,640 --> 01:28:50,720
See, coding fosters collaboration, critical thinking skills,

1043
01:28:51,119 --> 01:28:54,840
and is an essential language that every child can learn.

1044
01:28:55,100 --> 01:28:56,859
By teaching preschoolers about coding,

1045
01:28:56,859 --> 01:29:05,340
We're giving them the opportunity to change the world, world, world, world, you know, in their own special way.

1046
01:29:05,779 --> 01:29:09,680
Oh, and did I mention we also have cool music and funky dance moves?

1047
01:29:10,220 --> 01:29:11,760
Boy, I want to watch that show.

1048
01:29:12,100 --> 01:29:17,279
And you're helping kids grow up to be smarter, stronger, and kinder.

1049
01:29:17,420 --> 01:29:18,859
And more creative, too.

1050
01:29:18,859 --> 01:29:21,720
We just want to make a difference in children's lives,

1051
01:29:21,899 --> 01:29:24,279
just like how you and all your friends on Sesame Street

1052
01:29:24,279 --> 01:29:27,300
have done for all these nice people when they were kids

1053
01:29:27,300 --> 01:29:28,840
and continue to do today.

1054
01:29:29,220 --> 01:29:29,699
Oh.

1055
01:29:30,279 --> 01:29:30,760
Yep.

1056
01:29:33,060 --> 01:29:33,640
Oh, wow.

1057
01:29:34,220 --> 01:29:35,319
That's pretty cool.

1058
01:29:35,460 --> 01:29:36,739
It sure is, Big Bird.

1059
01:29:37,079 --> 01:29:39,380
Okay, so do you remember those directions to get home?

1060
01:29:39,819 --> 01:29:41,479
Uh, I think so.

1061
01:29:41,640 --> 01:29:42,699
Hey, do you want to come with me?

1062
01:29:42,800 --> 01:29:44,100
Of course! Let's go!

1063
01:29:44,119 --> 01:29:45,239
Okay, bye-bye, everybody!

1064
01:29:45,319 --> 01:29:46,020
Bye, everybody!

1065
01:29:46,020 --> 01:29:46,199
Yay!

1066
01:30:16,359 --> 01:30:17,140
Hello, hello.

1067
01:30:17,939 --> 01:30:22,380
Uh, I feel, uh, thank you, thank you.

1068
01:30:22,479 --> 01:30:24,380
Uh, I feel incredibly lucky to be here today

1069
01:30:24,380 --> 01:30:26,819
to get a chance to collaborate with Sarah,

1070
01:30:26,939 --> 01:30:29,100
whose music has moved me for years,

1071
01:30:29,180 --> 01:30:30,779
and with Apple is an actual thrill.

1072
01:30:31,359 --> 01:30:33,520
A couple years ago, I ran into J.J.,

1073
01:30:33,520 --> 01:30:36,380
and we talked about my experiences as a singer-songwriter.

1074
01:30:36,579 --> 01:30:39,140
The struggles, the drama, the insanity.

1075
01:30:39,699 --> 01:30:42,800
And he asked if I had ever thought about creating a series about that world.

1076
01:30:43,319 --> 01:30:44,579
I had not at all.

1077
01:30:44,579 --> 01:30:48,359
But I heard myself say, yes, JJ, of course I have.

1078
01:30:50,260 --> 01:30:52,819
Sarah Brellis is a liar.

1079
01:30:54,079 --> 01:30:57,100
That's the message I hope to communicate today.

1080
01:30:57,340 --> 01:31:00,460
We brought in Jesse Nelson, Sarah's writing partner on the musical Waitress.

1081
01:31:00,899 --> 01:31:05,399
We talked about music, but also about that terrifying, thrilling, absurdly wonderful

1082
01:31:05,399 --> 01:31:09,300
and often embarrassing time when, as a young person, you venture out into the world for

1083
01:31:09,300 --> 01:31:09,779
the first time.

1084
01:31:10,260 --> 01:31:13,180
So this was the beginning of our new series, Little Voice.

1085
01:31:13,180 --> 01:31:18,880
A funny, romantic show about the reality of what is hard and wonderful and transformative

1086
01:31:18,880 --> 01:31:23,000
about being a young woman who has to ultimately find her voice as an artist,

1087
01:31:23,300 --> 01:31:25,420
but also as a person through music.

1088
01:31:26,000 --> 01:31:28,119
Sarah, of course, might be lying to you, so...

1089
01:31:28,119 --> 01:31:30,300
Okay. I'm not lying.

1090
01:31:30,960 --> 01:31:34,739
The main character is a promising, flawed young woman,

1091
01:31:35,020 --> 01:31:36,420
a musician living in New York,

1092
01:31:36,640 --> 01:31:40,060
in and around a vibrant community of young, hopeful artists,

1093
01:31:40,060 --> 01:31:46,520
family and friends soulmates and bandmates learning to find herself and her own true voice

1094
01:31:46,520 --> 01:31:50,859
anyone who's ever given everything they have to go after a dream will feel like this show was

1095
01:31:50,859 --> 01:31:55,659
written for them and how lucky for the series that sarah is not just a creator and producer

1096
01:31:55,659 --> 01:31:58,699
but also composer the theme song says it all

1097
01:31:59,300 --> 01:32:23,939
it's everything i am and what i'm not and all i'm trying to be this is the part where i spit it all

1098
01:32:23,939 --> 01:32:26,619
And you decide what you think of me

1099
01:32:26,619 --> 01:32:31,819
I'm not trying to be complicated

1100
01:32:31,819 --> 01:32:35,220
I'm never waiting to get the last laugh

1101
01:32:35,220 --> 01:32:41,159
But I've been handing out benefits of the doubt

1102
01:32:41,159 --> 01:32:47,819
It's just a little voice

1103
01:32:47,819 --> 01:32:49,920
And if you're listening

1104
01:32:49,920 --> 01:32:55,819
Sometimes a little voice

1105
01:32:55,819 --> 01:32:59,800
Can say the biggest things

1106
01:32:59,800 --> 01:33:04,439
It's just my little voice that I've been missing

1107
01:33:04,439 --> 01:33:09,020
Looking over the precious moments, it hurts, don't it?

1108
01:33:09,399 --> 01:33:11,840
They can cut both ways

1109
01:33:11,840 --> 01:33:18,920
So my savior of self-defense taught me to sing what I can't say

1110
01:33:18,920 --> 01:33:23,720
It's just a little voice

1111
01:33:23,720 --> 01:33:26,340
And if you're listening

1112
01:33:26,340 --> 01:33:35,460
Sometimes a little voice can say the biggest things

1113
01:33:35,460 --> 01:33:39,840
It's just my little voice that I've been missing

1114
01:33:39,840 --> 01:33:47,750
It's just my little voice that I've been missing

1115
01:33:47,750 --> 01:34:05,310
That was beautiful. Incredible. Thank you, Sarah.

1116
01:34:05,949 --> 01:34:07,250
Sarah Bareilles.

1117
01:34:13,520 --> 01:34:18,520
As you can imagine, we're honored to be working with such amazing and talented people.

1118
01:34:19,020 --> 01:34:20,119
And that's just the beginning.

1119
01:34:21,140 --> 01:34:24,699
We've partnered with the most accomplished storytellers,

1120
01:34:24,699 --> 01:34:27,760
as well as a new generation of the most exciting voices

1121
01:34:27,760 --> 01:34:34,939
who together will define Apple TV Plus as the destination for the highest quality originals.

1122
01:34:35,439 --> 01:34:42,060
Original shows and movies will intellectually challenge and thrill,

1123
01:34:42,819 --> 01:34:45,659
define and redefine our expectations,

1124
01:34:46,180 --> 01:34:49,880
Inspire us, make us laugh, transform our mood

1125
01:34:49,979 --> 01:34:53,520
and brighten our day, but make us believe anything is possible.

1126
01:34:53,619 --> 01:34:57,319
From documentaries to dramas, from kids to comedies,

1127
01:34:57,420 --> 01:34:59,159
the highest quality of storytelling

1128
01:34:59,260 --> 01:35:00,920
in one single place.

1129
01:35:01,020 --> 01:35:02,760
This is Apple TV+.

1130
01:35:07,909 --> 01:35:09,710
Standby three.

1131
01:35:09,810 --> 01:35:11,960
Standby one.

1132
01:35:12,060 --> 01:35:14,060
Make your move.

1133
01:35:14,159 --> 01:35:15,159
Seven.

1134
01:35:15,260 --> 01:35:16,060
Ready?

1135
01:35:16,159 --> 01:35:16,859
Six.

1136
01:35:16,960 --> 01:35:17,960
Yeah, I'm ready.

1137
01:35:17,960 --> 01:35:18,260
I'm ready.

1138
01:35:18,539 --> 01:35:23,279
Five, four, three, two.

1139
01:36:22,279 --> 01:36:23,600
This is where we build our new home.

1140
01:36:39,890 --> 01:36:40,489
That's great.

1141
01:36:45,000 --> 01:36:48,000
So that's a first look at Apple TV+.

1142
01:36:48,000 --> 01:36:50,199
It's not just another streaming service.

1143
01:36:50,199 --> 01:36:55,920
It is the destination where the world's greatest storytellers will bring their best ideas to life.

1144
01:36:56,460 --> 01:37:03,239
And you'll be able to experience all these original shows and movies right on the dynamic new Apple TV app.

1145
01:37:03,239 --> 01:37:08,859
And the TV app will deliver Apple TV Plus across all your Apple devices

1146
01:37:08,859 --> 01:37:12,319
and the biggest screen in your life on smart TVs.

1147
01:37:12,979 --> 01:37:14,520
So here's a few more details.

1148
01:37:15,399 --> 01:37:18,300
Apple TV Plus is an ad-free subscription service.

1149
01:37:18,899 --> 01:37:22,220
It's on demand, available online and offline.

1150
01:37:22,520 --> 01:37:23,619
Everything's downloadable.

1151
01:37:24,199 --> 01:37:28,979
The best in entertainment with exclusive original movies and shows

1152
01:37:28,979 --> 01:37:31,220
with new additions every single month.

1153
01:37:31,220 --> 01:37:34,220
It's available in 100-plus countries.

1154
01:37:34,220 --> 01:37:38,220
It's a global service, and it's all starting this fall.

1155
01:37:38,220 --> 01:37:43,220
Apple TV Plus will define commitment to quality storytelling

1156
01:37:43,220 --> 01:37:47,220
all in one place on every screen in your life.

1157
01:37:47,220 --> 01:37:51,220
We are so excited to share our vision of Apple TV Plus

1158
01:37:51,220 --> 01:37:53,220
and can't wait for you to experience it for yourself.

1159
01:37:53,220 --> 01:37:55,220
Thank you, and back to Tim.

1160
01:37:55,220 --> 01:37:56,220
Thanks, everybody.

1161
01:37:56,220 --> 01:37:59,619
Love it.

1162
01:37:59,619 --> 01:38:01,619
Thank you, Zach and Jamie.

1163
01:38:03,619 --> 01:38:06,500
Apple TV Plus looks incredible,

1164
01:38:06,760 --> 01:38:10,619
and we think that it will encourage new ways of looking at the world.

1165
01:38:10,619 --> 01:38:15,039
This is just a sneak peek, the beginning of something very exciting.

1166
01:38:15,779 --> 01:38:20,880
The opportunity to work with all of these exceptional artists is truly inspiring.

1167
01:38:21,539 --> 01:38:25,600
Each will bring their own unique perspective to the stories they tell.

1168
01:38:25,600 --> 01:38:33,159
Now, we have one more remarkable storyteller

1169
01:38:33,159 --> 01:38:34,500
to share with you this morning.

1170
01:38:35,260 --> 01:38:39,479
One whose voice illustrates how powerful stories

1171
01:38:39,479 --> 01:38:42,100
can change lives and change the world.

1172
01:38:50,470 --> 01:40:43,210
Okay.

1173
01:40:44,909 --> 01:40:45,869
Hi.

1174
01:40:48,600 --> 01:40:51,619
There has never been a moment

1175
01:40:51,619 --> 01:41:00,539
quite like this one we have this unique opportunity to rise to our best selves

1176
01:41:00,539 --> 01:41:10,460
in how we use and choose to use both our technology and our humanity we're all at a

1177
01:41:10,460 --> 01:41:16,800
crossroads where we get to decide if we want to reach beyond the borders of our hearts and minds

1178
01:41:16,800 --> 01:41:22,060
to face the daunting challenges of our time.

1179
01:41:22,859 --> 01:41:26,140
Each of us comes to this earth with a deep potential

1180
01:41:26,140 --> 01:41:29,220
that yearns to be fulfilled,

1181
01:41:29,760 --> 01:41:32,939
with a love to be set free.

1182
01:41:34,000 --> 01:41:36,039
We all crave connection.

1183
01:41:37,000 --> 01:41:39,420
We search for common ground.

1184
01:41:39,699 --> 01:41:44,420
We want to be heard, but we also need to listen,

1185
01:41:44,420 --> 01:41:54,380
listen, to open, be open, and contribute in order to harness our hopes and dreams and to heal

1186
01:41:54,380 --> 01:42:11,319
our divisions. That's why I have joined forces with Apple, because they're the company that has

1187
01:42:11,319 --> 01:42:20,180
reimagined how we communicate. I've joined in order to serve this moment, because the Apple

1188
01:42:20,180 --> 01:42:24,560
platform allows me to do what I do in a whole new way,

1189
01:42:24,659 --> 01:42:27,880
to take everything I've learned about connecting

1190
01:42:27,979 --> 01:42:31,260
to people to the next level.

1191
01:42:31,359 --> 01:42:33,760
Because they're in a billion pockets, y'all.

1192
01:42:33,859 --> 01:42:37,600
A billion pockets.

1193
01:42:37,699 --> 01:42:40,539
The whole world's got them in their hands.

1194
01:42:40,640 --> 01:42:43,579
And that represents a major opportunity

1195
01:42:43,680 --> 01:42:45,239
to make a genuine impact.

1196
01:42:45,340 --> 01:42:50,579
So I am proud and honored to be a part of this new platform

1197
01:42:50,579 --> 01:42:53,899
where I can connect with people around the world

1198
01:42:53,899 --> 01:42:58,000
to share meaningful ways to create positive change.

1199
01:42:58,000 --> 01:43:02,279
My intention is to illuminate consciousness

1200
01:43:02,279 --> 01:43:04,500
and to build greater awareness

1201
01:43:04,500 --> 01:43:08,279
through compelling conversations with news makers,

1202
01:43:08,279 --> 01:43:10,000
with leaders, with artists,

1203
01:43:10,000 --> 01:43:13,000
with people in all walks of life.

1204
01:43:13,000 --> 01:43:16,140
I wanna reach that sweet spot

1205
01:43:16,140 --> 01:43:19,000
where insight and perspective,

1206
01:43:19,000 --> 01:43:22,619
truth and tolerance actually intersect.

1207
01:43:22,619 --> 01:43:24,720
So I have two documentaries in the works right now,

1208
01:43:24,720 --> 01:43:27,819
one exploring the toll of sexual harassment,

1209
01:43:27,819 --> 01:43:30,460
assault, and violation in the workplace.

1210
01:43:30,460 --> 01:43:32,979
The working title is Toxic Labor.

1211
01:43:32,979 --> 01:43:36,479
The other, yet unnamed, multi-part series

1212
01:43:36,479 --> 01:43:39,260
focuses on mental health

1213
01:43:39,260 --> 01:43:43,739
and how this scourge of depression and anxiety,

1214
01:43:43,739 --> 01:43:48,380
post-traumatic stress, addiction, trauma, and loss

1215
01:43:48,380 --> 01:43:52,819
is just devastating lives daily across the globe.

1216
01:43:52,819 --> 01:43:56,659
And what I know is if we do our jobs right,

1217
01:43:56,659 --> 01:44:00,439
we're gonna replace shame and we're gonna replace stigma

1218
01:44:00,439 --> 01:44:07,359
with wisdom, with some compassion, and with honesty.

1219
01:44:07,359 --> 01:44:12,590
And now, for what I love the most,

1220
01:44:12,590 --> 01:44:14,449
for me there's nothing more thrilling

1221
01:44:14,449 --> 01:44:17,989
than being transported by a brilliant book, nothing.

1222
01:44:17,989 --> 01:44:20,590
And the only thing actually more gratifying

1223
01:44:20,590 --> 01:44:22,630
than an extraordinary read is being able

1224
01:44:22,630 --> 01:44:25,310
to share that experience with others.

1225
01:44:25,310 --> 01:44:29,130
And we're gonna do just that by building the biggest,

1226
01:44:29,130 --> 01:44:33,810
the most vibrant, the most stimulating book club

1227
01:44:33,810 --> 01:44:37,350
on the planet.

1228
01:44:37,350 --> 01:44:40,840
It is a club.

1229
01:44:40,840 --> 01:44:41,680
Listen to this.

1230
01:44:41,680 --> 01:44:45,640
Imagine where Apple stores stream a conversation

1231
01:44:45,640 --> 01:44:49,840
with the author and me live across all devices,

1232
01:44:49,840 --> 01:44:53,619
across all borders, uniting people to stories

1233
01:44:53,619 --> 01:44:56,399
that remind us that no matter who you are

1234
01:44:56,399 --> 01:45:00,140
or where you're from, every man, woman, and child

1235
01:45:00,140 --> 01:45:03,140
looks up in awe at the same sky.

1236
01:45:03,140 --> 01:45:07,260
So I want to literally convene a meeting of the minds

1237
01:45:07,260 --> 01:45:09,920
connecting us through books.

1238
01:45:09,920 --> 01:45:13,500
For as long as I can remember, I've had this dream

1239
01:45:13,500 --> 01:45:18,500
that for us all to someday realize that deep potential

1240
01:45:18,500 --> 01:45:24,340
that deep potential that we are each born to.

1241
01:45:24,340 --> 01:45:26,060
It abides in every soul.

1242
01:45:26,060 --> 01:45:27,939
I know this to be true.

1243
01:45:27,939 --> 01:45:33,180
And my deepest hope is that we all, humans,

1244
01:45:33,180 --> 01:45:37,100
get to become the fullest version of ourselves

1245
01:45:37,100 --> 01:45:41,619
as human beings, to join in the mission and vision

1246
01:45:41,619 --> 01:45:46,899
for our common good, to leave this world more enlightened,

1247
01:45:46,899 --> 01:45:50,560
kinder, and better than we found it.

1248
01:45:50,560 --> 01:45:55,300
And to move together one billion plus strong

1249
01:45:55,300 --> 01:45:58,199
into a future of our own design,

1250
01:45:58,199 --> 01:46:00,899
all connected through Apple.

1251
01:46:33,939 --> 01:46:34,779
Thank you.

1252
01:46:34,779 --> 01:46:35,619
Thank you for the opportunity.

1253
01:46:35,619 --> 01:46:36,460
Thank you.

1254
01:46:36,460 --> 01:46:37,300
Thank you.

1255
01:46:37,300 --> 01:46:38,140
I will never forget this.

1256
01:46:40,020 --> 01:46:41,579
Sorry.

1257
01:46:41,579 --> 01:46:42,819
Okay.

1258
01:46:42,819 --> 01:46:45,460
Oprah joins these amazingly passionate

1259
01:46:45,460 --> 01:46:47,939
and award-winning artists.

1260
01:46:47,939 --> 01:46:51,159
These are people who we admire for their unique voices,

1261
01:46:51,159 --> 01:46:55,539
incredible creativity, and wonderfully diverse perspectives.

1262
01:46:55,539 --> 01:46:58,199
They've impacted our culture, society,

1263
01:46:58,199 --> 01:47:02,340
and we're so excited and so humbled

1264
01:47:02,340 --> 01:47:04,279
to be working with them.

1265
01:47:04,279 --> 01:47:07,180
We can't wait to hear all of the incredible stories

1266
01:47:07,180 --> 01:47:11,020
that they're going to tell.

1267
01:47:11,020 --> 01:47:20,119
What a fun morning.

1268
01:47:20,119 --> 01:47:21,659
From everything we've shared with you,

1269
01:47:21,659 --> 01:47:26,079
you can see how important these services are for us

1270
01:47:26,079 --> 01:47:29,340
and for all the ways they extend the experiences

1271
01:47:29,340 --> 01:47:32,119
of our customers even further.

1272
01:47:32,119 --> 01:47:37,119
They entertain, inspire, inform, and enrich our lives.

1273
01:47:39,000 --> 01:47:44,000
Because at Apple, the customer is, and always will be,

1274
01:47:44,779 --> 01:47:47,819
at the center of everything that we do.

1275
01:47:55,340 --> 01:47:59,619
Now, before I close, I'd like everyone from Apple

1276
01:47:59,619 --> 01:48:03,439
that worked so hard in making today possible

1277
01:48:03,439 --> 01:48:25,489
to stand up so that we can recognize you.

1278
01:48:25,489 --> 01:48:29,770
They've sacrificed a lot to get us to this day

1279
01:48:29,770 --> 01:48:32,989
and I sincerely thank you.

1280
01:48:32,989 --> 01:48:36,890
It's amazing the privilege of a lifetime

1281
01:48:36,890 --> 01:48:40,050
that I have to be able to work with all of them.

1282
01:48:40,050 --> 01:48:41,869
I wanna thank everyone for coming.

1283
01:48:41,869 --> 01:48:44,689
I wanna thank all the artists that came out today

1284
01:48:44,689 --> 01:48:46,630
and shared time with us.

1285
01:48:46,630 --> 01:48:52,069
and most of all thank you to all the folks watching our customers thank you bye-bye