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You've done it. You have invented the first solar toaster.

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Now you want people to come to your website where they can buy it.

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You could advertise, but it's expensive and hard to measure.

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Instead, you write a news release.

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But the problem is getting the news release to people that want to see it.

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You have choices. You could email your news release to news people.

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Nah, emails get lost or ignored, and there's no way you can reach everybody.

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You could use a traditional wire service.

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Nah, it only goes to journalists, and it's way too expensive.

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What you need is an inexpensive way to make your news easier to find

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for consumers, reporters, and anyone else who is interested.

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Think about it this way.

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Every day, thousands of news stories flow through the web.

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They form a giant and turbulent river of news.

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Your news is one of thousands that are competing for attention.

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Standing by the river are journalists, bloggers, analysts, and consumers,

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all looking for news that interests them.

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When your news flows down the river, you want the right people to catch it.

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You could add your news to the river without help,

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but it's likely to flow right by them and disappear unnoticed.

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They see bigger fish to catch.

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Boo!

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There's a better way.

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You need a news release that becomes one of the bigger fish,

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one that's built for making your news more visible.

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That's what PRWeb does.

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Here's how it works.

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You submit your news release to PRWeb,

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and the document is transformed into one that's specially built for the web.

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The release is now friendlier to search engines and looks great, too,

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with photos and even video.

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Your news will get on top news sites like Yahoo and Google

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and be distributed via RSS, emailed to tens of thousands of subscribers,

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appear in search results, and even sent to top newspapers

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like the USA Today and New York Times.

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This new release is built to become the bigger fish

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for newsmakers that are interested in you.

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Yay!

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Each person that writes about your toaster creates buzz

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and sends more visitors to your website.

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Maybe home appliance journalists catch it first via RSS,

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then environmental bloggers find it with keywords.

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As time flows, the story gets bigger with more internet buzz.

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More and more people see your photos, watch your video, and buy your toaster.

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Google and Yahoo News pick up your story.

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Suddenly, your seller toaster is big news, and it didn't cost a lot.

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This is great, but hold on. Your story doesn't end there.

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Once your release flows through the web, it doesn't disappear like an email or ad.

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Instead, it continues to live on PRWeb.

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It's easy to get started.

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Create a free account on PRWeb.com,

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upload your news release with photos and video,

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submit it to PRWeb to send it down the river of news for you.

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Then you can discover things like how many people read your release,

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and watch how getting your news to the right people

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can increase the sales of your seller toaster,

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giving you the satisfaction to focus on other things.

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PRWeb gets your news to the people that matter most.