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You are watching UNICEF Television.

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UNICEF's Deputy Executive Director, Kul Gowdam,

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speaks at the Global Consultation on Communication

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for Behavioral and Social Change.

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While we lament that program communications over the years

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have become weaker, which is not untrue,

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but still UNICEF is highly regarded by many others

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as still continuing to have a strong communications company.

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This is one of the most timely things that we can do.

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And you know, in the past, we have done that,

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and combining, it is not just communications,

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obviously you also need some practical solutions.

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So in our Facts for Life,

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I think that's the beauty of the Facts for Life.

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We had practical tools, workable approaches, proven technologies,

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but those alone would not have been enough.

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Combined with a good mobilization, communication,

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consciousness-raising approach,

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that's what made the Facts for Life so important and so powerful.

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If we could do so much using communications

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at a time when we could not reach many people,

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we had to use the face-to-face communication,

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and all of those approaches are still valid.

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But today, the possibility of reaching out

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are so incredibly fantastic,

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that if we put our heads, put our minds to it,

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I think we can truly make a difference.