1 00:00:00,000 --> 00:00:06,000 When we go shopping, we often don't know much about the products that are being offered in the shops. 2 00:00:06,000 --> 00:00:09,000 Where were they produced, and how about the quality? 3 00:00:09,000 --> 00:00:12,000 More transparency for the consumer. 4 00:00:12,000 --> 00:00:16,000 That's what RFID is all about. 5 00:00:16,000 --> 00:00:22,000 It's a small tag attached to the products we buy that sends out information via radio waves to a reading device. 6 00:00:22,000 --> 00:00:29,000 Information about its date of manufacture, for example, the production place, or the date of arrival in the supermarket. 7 00:00:29,000 --> 00:00:36,000 These crawfish, for instance, were caught in the Atlantic a couple of days ago. 8 00:00:36,000 --> 00:00:41,000 Then they were processed and transported to the supermarket next door. 9 00:00:41,000 --> 00:00:47,000 With RFID, one can track every single step a product takes on its way to the supermarket, 10 00:00:47,000 --> 00:00:51,000 and even monitor the temperature during transportation. 11 00:01:00,000 --> 00:01:05,000 Experts are currently working on improving the RFID technology, 12 00:01:05,000 --> 00:01:11,000 so RFID tags can be used for other functions, such as in logistics. 13 00:01:11,000 --> 00:01:17,000 DHL, as a transport company, ensures the quality of the product, which relates to the temperature, 14 00:01:17,000 --> 00:01:20,000 and therefore it's for all temperature-relative goods. 15 00:01:20,000 --> 00:01:24,000 It helps to ensure that the temperature is in place all the time, 16 00:01:24,000 --> 00:01:27,000 and the final customer gets a product which is fresh. 17 00:01:28,000 --> 00:01:34,000 RFID tags will provide consumers with information on all kinds of products. 18 00:01:34,000 --> 00:01:41,000 The ingredients in cosmetics, for example, or the fabrics that clothes are made from. 19 00:01:41,000 --> 00:01:45,000 And RFID tags will make travelling more comfortable. 20 00:01:45,000 --> 00:01:48,000 Has your suitcase ever been lost on a flight? 21 00:01:48,000 --> 00:01:53,000 With RFID, baggage can be tracked throughout the whole handling process, making it much safer. 22 00:01:54,000 --> 00:02:00,000 Today, 98% of bags are delivered correctly, and the use of RFID will increase that percentage, 23 00:02:00,000 --> 00:02:03,000 so customers can travel with greater confidence. 24 00:02:03,000 --> 00:02:07,000 At the same time, that 2% of bags that are currently mislaid 25 00:02:07,000 --> 00:02:10,000 are generally left behind for about one and a half days. 26 00:02:10,000 --> 00:02:16,000 Using RFID will speed that up, so the passengers will be separated from their bags for less time. 27 00:02:16,000 --> 00:02:20,000 RFID will benefit the health sector in particular. 28 00:02:20,000 --> 00:02:25,000 A serious problem here is product counterfeiting, the counterfeiting of medication. 29 00:02:25,000 --> 00:02:28,000 Fake pharmaceutics often look exactly like the real ones. 30 00:02:28,000 --> 00:02:33,000 That's a big risk for doctors and patients. RFID can help. 31 00:02:33,000 --> 00:02:38,000 So what RFID technology actually can do, it can identify items, 32 00:02:38,000 --> 00:02:44,000 and by that you can know exactly where has an item in pharmaceutical products and medicine been produced, 33 00:02:44,000 --> 00:02:49,000 where has it been sent to, where has it been sold, and who's using it. 34 00:02:49,000 --> 00:02:56,000 So RFID really makes that visible, and by that you can differentiate between genuine items and faked items, 35 00:02:56,000 --> 00:03:00,000 just with the normal knowledge to how the flow should be. 36 00:03:00,000 --> 00:03:06,000 RFID tags provide more security about providing the right treatment for patients. 37 00:03:06,000 --> 00:03:09,000 But how about the security of our data? 38 00:03:09,000 --> 00:03:16,000 If we buy products that carry the RFID tag, are we being tracked and profiled as well? 39 00:03:20,000 --> 00:03:24,000 I think the best thing will be now to protect consumers. 40 00:03:24,000 --> 00:03:29,000 It's first of all for consumers to be informed about when is RFID used, 41 00:03:29,000 --> 00:03:32,000 why is it used, by whom, for which purpose, 42 00:03:32,000 --> 00:03:37,000 and then consumers will be able to choose whether they want to use RFID, 43 00:03:37,000 --> 00:03:42,000 whether they want to keep it on, or whether they want to disable it and then protect their privacy. 44 00:03:42,000 --> 00:03:47,000 With RFID tags, we gain a better understanding of the use of RFID. 45 00:03:47,000 --> 00:03:53,000 With RFID tags, we gain a better understanding of the products we buy and can make sure our food is fresh. 46 00:03:53,000 --> 00:03:58,000 RFID empowers the consumer and increases trust in the products we buy. 47 00:04:00,000 --> 00:04:03,000 RFID. The future begins now.