1 00:00:00,000 --> 00:00:15,720 Fish and shellfish are a healthy source of dietary protein. However, consumers want information 2 00:00:15,720 --> 00:00:22,480 about these products that is more comprehensive and easier to understand. More than 65% of 3 00:00:22,480 --> 00:00:31,200 the fisheries products on the EU market are imported. Consumers want to know where their 4 00:00:31,200 --> 00:00:36,480 fish comes from, how it was fished or farmed, and what the impact was on the resource and 5 00:00:36,480 --> 00:00:41,960 on the environment. This means being able to trace fish throughout the entire marketing 6 00:00:41,960 --> 00:00:49,600 chain, from the fisherman's net to the fishmonger's stall. What's the best way to organize the 7 00:00:49,600 --> 00:00:54,680 traceability of the fisheries products, whether they originate in the EU or are imported?