1 00:00:00,220 --> 00:00:09,179 Hello, welcome to our presentation. We're from the school ESM Juan Bautista and today we're going to talk about the menstruation and how it has been portrayed over time. 2 00:00:12,480 --> 00:00:17,920 First of all, we're going to start with the index. We're going to begin with a brief introduction. 3 00:00:18,199 --> 00:00:26,719 Then we're going to continue with advertisement from the 20s, then advertisement from the actress Courtney Cox from the 80s. 4 00:00:26,719 --> 00:00:33,399 then we're going to continue with a comparison between two advertisements from the 2000 5 00:00:33,399 --> 00:00:36,500 and we're going to close our presentation with a conclusion. 6 00:00:40,369 --> 00:00:43,289 To understand more about the menstruation, 7 00:00:43,289 --> 00:00:54,090 we have to take into account that the word menstruation goes for two significants 8 00:00:54,090 --> 00:00:59,590 that are menses, that is month in Latin, and mene, that is moon in Greek. 9 00:00:59,689 --> 00:01:15,090 Well, the first tampons created were made by the Egyptians around 1,500 years before 10 00:01:15,090 --> 00:01:19,250 Christ and they were made out of papyrus. 11 00:01:19,250 --> 00:01:28,510 Well, later in the 20th century, during the First World War, nurses discovered that cotton 12 00:01:28,510 --> 00:01:37,790 absorb blood as as good as any other material that was used for sanitary products 13 00:01:39,629 --> 00:01:56,590 then in the 1920s and 1950s cortex was created and was extended between females then in 1957 14 00:01:56,590 --> 00:02:07,510 the U.S. legalized a contraceptive pill for menstrual disorders that in the end was useless 15 00:02:07,510 --> 00:02:20,449 because it created more problems to the woman's health. Then in 1972, the U.S. banned advertising 16 00:02:20,449 --> 00:02:32,479 of sanitary products on tv to understand more about the sanitary products from 1920s 17 00:02:32,479 --> 00:02:40,560 we have to say that because of the emancipation of women and the feminist movement 18 00:02:40,560 --> 00:02:49,879 the clothes were changed because women had to work and had to be secure about not 19 00:02:49,879 --> 00:03:01,960 having any jobs on their own clothes so Kimberly Clark created Kotex that was a 20 00:03:01,960 --> 00:03:10,300 sanitary belt that allowed women to exchange disposable pads made of cotton 21 00:03:10,300 --> 00:03:18,259 just to make women more comfortable while they were working. 22 00:03:23,870 --> 00:03:26,629 In 1985, Tampax launched a commercial 23 00:03:26,629 --> 00:03:30,930 which was protagonized by the American actress Courtney Cox 24 00:03:30,930 --> 00:03:34,409 that you may know her for her role in the Popularity Conference. 25 00:03:34,889 --> 00:03:38,830 She was the first person who said for the first time 26 00:03:38,830 --> 00:03:42,990 the period instead of the time of the month as it was a taboo. 27 00:03:42,990 --> 00:03:54,030 and now we're going to watch a video of Courtney Cox in 1995 do you change your 28 00:03:54,030 --> 00:03:58,789 life for one week because of that time of the month still using pads then let 29 00:03:58,789 --> 00:04:03,169 me tell it to you straight Tampax can change the way you feel about that time 30 00:04:03,169 --> 00:04:08,370 Tampax tampons protect differently than a pad so you feel cleaner and feeling 31 00:04:08,370 --> 00:04:12,810 cleaner is more comfortable plus more women use Tampax than any other tampon 32 00:04:12,810 --> 00:04:19,050 or pad now that's something remember there's a feeling with tampax it can actually change the 33 00:04:19,050 --> 00:04:28,089 way you feel about your period the advertisement from 2000 changed in the in regards to the 34 00:04:28,089 --> 00:04:33,769 commercial from decades ago due to a massive arrival of feminism and the empowerment of 35 00:04:33,769 --> 00:04:40,329 the woman we can see in the logo from the company box which changed to a box the value of being a 36 00:04:40,329 --> 00:04:52,519 Now we are going to watch two videos that contain differences concerning the perspective of the period and the table it follows. 37 00:04:52,519 --> 00:05:02,519 The first video is from the Apex Liberty from 2019 and you can see that the menstruation is portrayed as a festive and the liquid that represents the blood is blue. 38 00:05:02,519 --> 00:05:08,519 And these clearly don't represent how women feel about their period. 39 00:05:08,519 --> 00:05:13,879 period. In the second video, the period is portrayed as painful and unpleasant. Also, 40 00:05:13,879 --> 00:05:20,019 the liquid which represents the blood is red as in real life. 41 00:05:20,019 --> 00:05:26,579 The new EVAX Liberty is very, very, very different from all the compresses you know. It will make 42 00:05:26,579 --> 00:05:33,300 you feel more, more, cleaner than ever. Its flexible material adapts perfectly to you, 43 00:05:33,300 --> 00:05:37,379 removes the moisture from your skin and now neutralizes the smell. With EVAX you will feel 44 00:05:37,379 --> 00:05:39,379 Cleaner, you will feel better. 45 00:07:19,730 --> 00:07:29,680 I just feel like half of my body looks like a monster. 46 00:07:47,959 --> 00:07:51,800 Okay, to close our presentation, we're going to finish with the conclusion. 47 00:07:52,779 --> 00:07:57,399 The PIN tax is the additional cost of products that are only used by women, 48 00:07:57,519 --> 00:07:59,839 such as sanitary pads or erasers. 49 00:08:04,319 --> 00:08:09,860 To reconnect with what my classmate just has said, 50 00:08:09,860 --> 00:08:21,740 there's a stigma between these kind of products that are directed to women and it has been shown 51 00:08:21,740 --> 00:08:34,299 by many studies that if a woman drops a tampon out of her bag makes a worse impression that 52 00:08:34,299 --> 00:08:40,740 if she drops any other object out of her purse or bag. 53 00:08:41,879 --> 00:08:47,240 Also, this is helped by the disinformation on the subject, 54 00:08:47,240 --> 00:08:53,679 and although women have always bleed from the period 55 00:08:53,679 --> 00:08:59,279 and have always been suffering from this, 56 00:08:59,279 --> 00:09:03,220 we are still fighting 57 00:09:03,220 --> 00:09:05,980 to break the taboo 58 00:09:05,980 --> 00:09:08,080 and break the stigma 59 00:09:08,080 --> 00:09:10,059 because the period 60 00:09:10,059 --> 00:09:12,480 is not something we can choose 61 00:09:12,480 --> 00:09:13,879 because 62 00:09:13,879 --> 00:09:16,139 it's something we suffer from 63 00:09:16,139 --> 00:09:19,039 and well that 64 00:09:19,039 --> 00:09:22,279 is our presentation 65 00:09:22,279 --> 00:09:24,639 thank you so much