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Pride and Hope, reviving Bam and its cultural landscape.

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Bam, a city in southeastern Iran, was hit by a disastrous earthquake in December 2003.

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The symbol of the city, Argy Bam, was left with a heavy scar from the deadly quake.

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The UNESCO World Heritage Committee was held in China six months later in July 2004.

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Here, Bam was registered as a World Heritage Site and also inscribed on the World Heritage in Danger list.

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The oasis city is said to have been founded between the 4th and 6th centuries.

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It flourished as a commercial center on the Silk Road and was a mighty fortified town.

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In its heyday, it had a population of 5,000 people.

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The city radiated from a citadel on a small hill.

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The buildings were made of mud bricks.

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Continued maintenance has miraculously preserved its original state.

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Maintenance has miraculously preserved its original state.

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Sadly, the earthquake flattened the structure.

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The damage took away the livelihoods of the people living there.

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In April 2004, Iran and UNESCO called on experts in earthquakes and architects around the world to confine at Bam.

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How should they rebuild the site? Many issues were addressed.

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One image source caught people's attention.

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They were air shots of the citadel of Bam, filmed for the NHK Silk Road series in 1981.

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The Iranian government launched a project to make a visual reproduction of Argy Bam as it was before the earthquake.

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Simultaneous efforts to make reconstructions using digital technologies were launched.

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NHK's footage was used in the process.

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Elsewhere, those engaged in the reconstruction began work.

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Reconstruction techniques must not die out.

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Without them, a mud brick complex that is erosion-resistant cannot be passed down to future generations.

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I will work for Argy Bam as long as I live, this man says.

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The onus is on us to pass on the history of Bam to the next generation.

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This graffiti, written shortly after the earthquake, tells us of the heartfelt wishes of the people of Bam.