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Let's talk about graphic products, but perhaps it's interesting to briefly discuss first

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the graphic sector.

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This sector is composed of a wide variety of companies related to reproduction, such

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as those dedicated to design, pre-press, printing, binding, and finishing, along with

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companies engaging in publishing activities, as well as those dedicated to paper and cardboard

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handling.

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The industrial process in the graphic sector generally consists of the following phases.

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First, the manufacturing of pastes, paper, cardboard and other printable or transformable media.

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Next, the task of design and or the editing of the idea to be reproduced.

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Afterward, we need to create the layout that is to be reproduced.

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These are pre-press tasks.

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Once pre-press is completed, we move on to the preparation of the printing form.

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Then we have to print it.

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After printing is completed, we move on to binding, finishing and final processing.

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And finally, the marketing and consumption of the finished product.

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This sector is characterized by a high degree of fragmentation,

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with the predominance of small and medium-sized companies,

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although those in the paper handling sub-sector

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tend to be somewhat larger

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than the rest of the graphical art companies.

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Another characteristic is the high level of technology

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required by these companies leading to high fixed costs

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and the next to adapt quickly

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to the technological revolution.

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This requires incorporation of highly automated

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and versatile equipment that allows for shorter print runs

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with faster setup times.

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The adoption of these and other technologies