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The brand name of the product or service is one of the first tasks for students, when writing their own advertisement.

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They have to decide on a name for their product or service, for example Coca-Cola, PlayStation, Facebook, TikTok.

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Another element is the target audience, that means a particular group at which a product to who the advertisement is aimed.

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For example, teens, old people, students, gammers, etc.

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Logos are visual representations of a brand and are used to help promote a range of products and services.

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It is important to create an attractive logo that identifies the brand.

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Another elemento of the advertisement is the headline which should grab customer's attention, and makes them want to read the rest of the advertisement.

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This headline shows a problem that the customer may have and offers the solution in the form of the product or service.

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For example questions such as, do you want to feel happy, do you want to play, are you tired of TV?

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A slogan is maybe one of the most important elemento of the advertisement, and is a phrase, or a short sentence, used to represent or sell a particular brand.

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Usually, they're designed to be short and snappy, and so people can remember it.

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Everyone remembers the slogan of Coca-Cola, taste the feeling, real magic.

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Or the PlayStation's slogan, play has no limits.

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The offer, another important element, acts as a hook, that maintains the reader's focus and give costumer the change to buy the product with some special offers.

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For example, buy one get two, get 50% free.

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Finally the call to action element is made up of few short sentences that invite the consumer to view or do something.

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We recommend to use strong action join, buy, subscribe, order.

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When you design your own advertisement, please take into account all these elements.

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Good luck!