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You are watching UNICEF Television.

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In much of the world, getting a drink looks like this.

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For more than one billion people, water is scarce, unsafe, or simply a burden.

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Then there's New York, where water is clean, cool, even comes in a variety of colors,

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and most of all, it's affordable.

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So on World Water Day, restaurants around the city will ask their patrons

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to reconsider the value of the water they drink

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by asking them to pay for this, what they are used to paying for this.

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Some diners have heard about the project.

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One dollar, if you buy your tap water for a dollar,

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it's contributed to UNICEF in building clean water wells in Africa.

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Many have not.

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Dollars, no kidding.

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Others know the bigger picture.

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So creating and raising awareness about water usage

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by charging one dollar for tap water, I think is an excellent idea,

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and I encourage everybody to support this initiative.

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The 200 restaurants participating in the tap project

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range from five-star establishments to storefront eateries.

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They share a willingness to raise awareness and funds for a worthy cause.

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So is New York ready to open wallets for an open tap?

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I would definitely be willing to pay a dollar.

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Yeah, I would.

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Yes, of course.

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One dollar, one day, to quench the thirst of millions.

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In New York, I'm Elizabeth Kine for UNICEF Television.