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CONTINUAMOS CON A FORMACIÓN

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Moitas bens, continuamos con a formación.

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Nos acercamos a Design Thinking como herramienta que tenemos para enfrentarnos a un problema

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e obtener solucións innovadoras.

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Pero no vídeo anterior, resalté unha clave fundamental

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e esa clave fundamental consiste en desenvolver unha nova mentalidade.

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Tenho que creerme o proceso, tenho que creerme que isto é posible

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e tenho que poner todos os recursos nele.

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Así que, que tipo de mentalidade pensáis que é necessaria?

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Pois vais a ver que son cuestións moi prácticas,

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pero tamén moi lógicas.

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Agora bem, vais a ver como moitas delas nos manifestan

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asuntos complicados, complexos, que generalmente facemos

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sin intención alguna.

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Lo facemos os humanos porque somos así, vale?

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Pero, por exemplo, se estás en unha fase de creación de ideas

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ou de aportación de ideas,

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se faces un comentario negativo en torno a unha das ideas,

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estás coartando aos teus companeros

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e estás limitando a capacidade creativa.

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O facemos sen querer.

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A verdade é que é algo que facemos sen darnos cuenta,

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pero isto redunda negativamente en o equipo e no proxecto.

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Entón, vamos a ver, vou que dar 10 ideas claves

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para que entendamos perfectamente

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que se trabalhamos desta forma,

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o resultado vai ser moito máis potente.

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E, portanto, como estamos en Design Thinking,

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que a solución vai ser realmente inovadora.

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Agora, que ítems forman parte desa nova mentalidade

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que temos que desarrollar?

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Bem, pois o aproximamos mediante vídeo

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e podemos ver, fixaos, estes 10 ítems.

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Nós, en Design Thinking,

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vamos a trabajar fundamentalmente de maneira visual.

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Veréis que a forma de trabalho é a visual,

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e fundamentalmente porque o visual nos proporciona,

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fixaos, un ponto de vista que eu suelo comentar

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utilizando unha analogía

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ás películas de detectives.

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Os imagináis unha película,

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a típica película do detective

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que vai perseguindo a un assassino en serie?

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Eu gostaria que me dixerais

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que é comun en todas esas películas.

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Bem, pois o que é comun é que ese detective

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utiliza, ante tantas pruebas e ante tantas evidencias,

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pero como non casan, utiliza unha parede.

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Utiliza papel continuo ou unha parede

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onde vai colocando os diferentes ítems, ítos,

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pruebas, evidencias que vai conseguindo.

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Moitas delas non casan,

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pero trabalha de maneira visual

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con fotografías, con textos.

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Bem, por analogía,

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iso é o que vamos facer nós.

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Porque, fixaos,

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cando é capaz de cazar ao assassino en serie?

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Cando dá con ele?

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Cando consegue encontrar

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ese punto débil do assassino en serie?

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Pois o faz cando, de maneira visual,

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é capaz de conectar pontos.

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E é que isto é precisamente

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o trabalho de inovación.

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Ser capaz de conectar pontos

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e dar con a ideia brilhante,

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con a ideia ideal,

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pero tras ese ejercicio visual.

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Así que vamos a recurrir ao visual.

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Portanto, iros preparando

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porque trabajaremos en presencial

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con papel continuo

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ou con cartulinas

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e con moitos post-its.

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Mientras que, de maneira virtual,

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veréis que trabajamos

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en un lienzo virtual

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e con post-its de a mesma maneira.

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Bem, en este sentido,

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que é fundamental?

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Primeira idea.

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Cando apuntemos ideas en un post-it,

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teñen que ser frases completas.

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Por que?

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Pois porque moitas veces

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apuntamos unha palabra

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e cando logo queremos retomar

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esa dinámica,

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non sabemos realmente

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a que se refería.

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Así que utilizaremos

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unha frase corta

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pero unha frase completa.

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É fundamental escuchar.

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É fundamental a escucha activa.

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De hecho, veréis

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que dentro deste mindset

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la 2 e la 3 están relacionadas.

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É fundamental escuchar

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para construir en grupo.

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De tal manera que

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nun equipo de cinco personas

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habla uno e escuchan cuatro.

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Pero é que lo que está aportando

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tú compañero

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non é simplemente unha idea más

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que vamos a apuntar.

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É unha idea que a ti

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te vai estimular a

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unha vez mezclada esa idea

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con lo que tú sabes

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generar novas ideas.

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E isto é fundamental

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en procesos de divergencia.

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Os he comentado anteriormente

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que trabajamos conjuntamente

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con procesos de generación de ideas,

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é dicir, divergencia,

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con procesos

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para elegir a mellor idea.

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Convergencia.

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Así que,

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cando estamos en fase divergente

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e tamén en fase convergente,

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pero fundamentalmente

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é que escuchar al compañero.

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E en fase divergente

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nos vai permitir

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aportar moitas máis ideas.

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En cuarto lugar,

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non dizer frases

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que matan a creatividade.

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Se estamos en fase divergente

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e estamos creando,

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non valen esas frases

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do típico comentario

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de

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ah, iso non vale para nada

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ou iso é unha tontería.

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Non, non, non, non.

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En fase divergente vale todo.

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Todo.

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Até o que parezca

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unha idea alocada vale.

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E vale porque non estamos elegindo.

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Vale porque estamos creando.

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E repito,

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unha idea alocada

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pode dar origen

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a novas ideas.

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En quinto lugar,

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é unha frase moi típica

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en emprendimiento, non?

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Non te enamores de túa idea.

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Tú te tens que enamorar.

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Se te tens que enamorar de algo

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é do problema de tú cliente,

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pero non é de túa idea.

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E cuidado porque

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pecamos disto todos.

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A todos nos encanta

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o noso proxecto,

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a nosa idea

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e pensamos que é válida.

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Pero recordad

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o que he comentado

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en vídeos anteriores.

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Todo o que facemos en clase

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é diseño

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e o diseño en sí

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non vale para nada.

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O diseño é a base

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para que tú salgas fora

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e valides.

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E o que valida

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é o cliente,

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non nosa.

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Nosa podemos tener

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ideas maravillosas,

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pero é o cliente

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o que vai dizer

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se interesan ou non.

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Ben,

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en sexto lugar,

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e se trabajamos

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de maneira visual,

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tengo que falar de visual thinking.

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É decir,

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do poder do dibuixo.

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E non se trata

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de saber dibuixar,

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sino que se trata

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de que utilizando o dibuixo

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este nos permite

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reflexionar

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ou pensar dos veces.

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É decir,

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cando tú queres

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escribir algo directamente,

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se lo escribes en texto.

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Pero cando queres dibuixarlo,

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te toca pensar dos veces,

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porque a idea a tens,

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pero tens que ser capaz

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de transmitirla

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mediante un dibuixo.

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E repito,

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non se trata

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de saber dibuixar.

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Se eu os pido

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dibuixar unha casa,

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todos sabéis dibuixar

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un cuadrado

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e un triángulo encima.

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E iso é unha casa

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e todos o entendemos.

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De outra maneira,

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que se trata

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de saber

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comunicar

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a través del dibuixo.

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Vale?

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E repito,

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trabalhando un poquito esta materia,

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lo vamos a conseguir

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rapidamente.

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En o punto sete,

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muéstralo,

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non o contes.

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E me estou dicindo

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fundamentalmente

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ao prototipado,

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a que sempre

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hai que intentar conseguir

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unha solución

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e prototiparla.

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Hemos visto dinámicas

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de team building,

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donde isto quedaba patente,

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pero necesariamente

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hai que construir.

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Construir

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para mostrar.

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Vale?

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O sea,

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construyo

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con el ánimo

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de poder mostrarlo

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e si lo muestro

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e interactúo

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con mi cliente,

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voi a poder

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aprender.

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Ese é o objetivo.

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Bien,

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dentro del octavo item

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tendríamos

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aplazar el juicio

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en el sentido de

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tenís que tener

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moi clara

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la diferencia

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entre divergencia

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e convergencia.

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E son dos procesos

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totalmente diferentes

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que hai que separar.

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A eso nos referimos

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con aplazar el juicio.

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De tal manera

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que por unha parte

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generamos ideas

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e cando estemos generando

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estamos en divergencia

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00:07:46,000 --> 00:07:47,000
e hai o importante

276
00:07:47,000 --> 00:07:48,000
é a creatividad.

277
00:07:48,000 --> 00:07:49,000
Generar muchas ideas

278
00:07:49,000 --> 00:07:50,000
e todas valen.

279
00:07:50,000 --> 00:07:51,000
Despois paramos

280
00:07:51,000 --> 00:07:52,000
e pasamos

281
00:07:52,000 --> 00:07:53,000
un proceso

282
00:07:53,000 --> 00:07:54,000
totalmente diferente

283
00:07:54,000 --> 00:07:55,000
que é un proceso

284
00:07:55,000 --> 00:07:56,000
de convergencia

285
00:07:56,000 --> 00:07:57,000
en el que

286
00:07:57,000 --> 00:07:58,000
de todas las ideas

287
00:07:58,000 --> 00:07:59,000
de todos los retos

288
00:07:59,000 --> 00:08:00,000
de todo lo que haiamos

289
00:08:00,000 --> 00:08:01,000
generado

290
00:08:01,000 --> 00:08:02,000
pasamos

291
00:08:02,000 --> 00:08:03,000
a elegir

292
00:08:03,000 --> 00:08:04,000
o mellor.

293
00:08:04,000 --> 00:08:05,000
Esa é a fase

294
00:08:05,000 --> 00:08:06,000
de convergencia.

295
00:08:06,000 --> 00:08:07,000
E se hace con técnicas

296
00:08:07,000 --> 00:08:08,000
ou con procesos

297
00:08:08,000 --> 00:08:09,000
diferentes.

298
00:08:09,000 --> 00:08:10,000
Bien,

299
00:08:10,000 --> 00:08:11,000
moi importante

300
00:08:11,000 --> 00:08:12,000
é o nove,

301
00:08:12,000 --> 00:08:13,000
o controle do tempo.

302
00:08:13,000 --> 00:08:14,000
Cuidado

303
00:08:14,000 --> 00:08:15,000
que o tempo

304
00:08:15,000 --> 00:08:16,000
corre e que vola.

305
00:08:16,000 --> 00:08:17,000
Cando trabajamos

306
00:08:17,000 --> 00:08:18,000
proxectos de emprendimiento

307
00:08:18,000 --> 00:08:19,000
e trabajamos dinámicas

308
00:08:19,000 --> 00:08:20,000
o tempo

309
00:08:20,000 --> 00:08:21,000
passa voando.

310
00:08:21,000 --> 00:08:22,000
Así que moi recomendación

311
00:08:22,000 --> 00:08:23,000
e así vais a

312
00:08:23,000 --> 00:08:24,000
trabajar conmigo

313
00:08:24,000 --> 00:08:25,000
moi recomendación

314
00:08:25,000 --> 00:08:26,000
é que

315
00:08:26,000 --> 00:08:28,000
pongamos tempos.

316
00:08:28,000 --> 00:08:29,000
Vale?

317
00:08:29,000 --> 00:08:30,000
Vamos

318
00:08:30,000 --> 00:08:31,000
a poner

319
00:08:31,000 --> 00:08:32,000
tempos

320
00:08:32,000 --> 00:08:33,000
prudenciales.

321
00:08:33,000 --> 00:08:34,000
Porque senón,

322
00:08:34,000 --> 00:08:35,000
repito,

323
00:08:35,000 --> 00:08:36,000
nos va a quedar

324
00:08:36,000 --> 00:08:37,000
a sensación

325
00:08:37,000 --> 00:08:38,000
de non ser productivos.

326
00:08:38,000 --> 00:08:39,000
É moito mellor

327
00:08:39,000 --> 00:08:40,000
para unha dinámica

328
00:08:40,000 --> 00:08:41,000
fijarle un tempo

329
00:08:41,000 --> 00:08:42,000
e amoldarse ese tempo

330
00:08:42,000 --> 00:08:43,000
e en el caso

331
00:08:43,000 --> 00:08:44,000
de que non se hayan cumpido

332
00:08:44,000 --> 00:08:45,000
as expectativas

333
00:08:45,000 --> 00:08:46,000
continuar algo máis

334
00:08:46,000 --> 00:08:47,000
a non poner tempos.

335
00:08:47,000 --> 00:08:48,000
Porque como non pongamos

336
00:08:48,000 --> 00:08:49,000
tempos

337
00:08:49,000 --> 00:08:50,000
se nos va.

338
00:08:50,000 --> 00:08:51,000
Se o facéis en classe

339
00:08:51,000 --> 00:08:52,000
se os va a classe.

340
00:08:52,000 --> 00:08:53,000
E se o facemos

341
00:08:53,000 --> 00:08:54,000
a nivel privado

342
00:08:54,000 --> 00:08:55,000
a sensación

343
00:08:55,000 --> 00:08:56,000
de non ser productivos.

344
00:08:56,000 --> 00:08:57,000
Ósea que

345
00:08:57,000 --> 00:08:58,000
hai que fijar

346
00:08:58,000 --> 00:08:59,000
tempos.

347
00:08:59,000 --> 00:09:00,000
E por último

348
00:09:00,000 --> 00:09:01,000
moi importante,

349
00:09:01,000 --> 00:09:02,000
sobre todo

350
00:09:02,000 --> 00:09:03,000
cando trabajas

351
00:09:03,000 --> 00:09:04,000
en presencial,

352
00:09:04,000 --> 00:09:05,000
porque en remoto

353
00:09:05,000 --> 00:09:06,000
tenemos un lienzo

354
00:09:06,000 --> 00:09:07,000
onde podemos guardarlo todo.

355
00:09:07,000 --> 00:09:08,000
Pero en presencial

356
00:09:08,000 --> 00:09:09,000
moi importante

357
00:09:09,000 --> 00:09:10,000
guardar todas

358
00:09:10,000 --> 00:09:11,000
as evidencias.

359
00:09:11,000 --> 00:09:12,000
Vale?

360
00:09:12,000 --> 00:09:13,000
Basicamente

361
00:09:13,000 --> 00:09:14,000
quero que os imagineis

362
00:09:14,000 --> 00:09:15,000
ese panel

363
00:09:15,000 --> 00:09:16,000
que tiene el detective

364
00:09:16,000 --> 00:09:17,000
privado

365
00:09:17,000 --> 00:09:18,000
vale?

366
00:09:18,000 --> 00:09:19,000
E que tiene precisamente

367
00:09:19,000 --> 00:09:20,000
todas as evidencias

368
00:09:20,000 --> 00:09:21,000
ordenadas de unha forma ou outra.

369
00:09:21,000 --> 00:09:22,000
Flechas,

370
00:09:22,000 --> 00:09:23,000
dibujos,

371
00:09:23,000 --> 00:09:24,000
y todo o seu trabalho.

372
00:09:24,000 --> 00:09:25,000
Bien.

373
00:09:25,000 --> 00:09:26,000
Vamos interiorizando

374
00:09:26,000 --> 00:09:27,000
este mindset.

375
00:09:27,000 --> 00:09:28,000
Vamos interiorizando

376
00:09:28,000 --> 00:09:29,000
esta mentalidade.

377
00:09:29,000 --> 00:09:30,000
E a mellor forma

378
00:09:30,000 --> 00:09:31,000
de que se cumple

379
00:09:31,000 --> 00:09:32,000
en el grupo

380
00:09:32,000 --> 00:09:33,000
é a seguinte.

381
00:09:33,000 --> 00:09:34,000
Véis que tenemos 10 items.

382
00:09:34,000 --> 00:09:35,000
Pois cando

383
00:09:35,000 --> 00:09:36,000
trabajamos en equipo

384
00:09:36,000 --> 00:09:37,000
tenéis

385
00:09:37,000 --> 00:09:38,000
en un equipo

386
00:09:38,000 --> 00:09:39,000
de cinco personas

387
00:09:39,000 --> 00:09:40,000
tenéis que asumir

388
00:09:40,000 --> 00:09:41,000
cada uno

389
00:09:41,000 --> 00:09:42,000
dos destes items.

390
00:09:42,000 --> 00:09:43,000
De tal maneira

391
00:09:43,000 --> 00:09:44,000
que si

392
00:09:44,000 --> 00:09:45,000
unho de vosotros

393
00:09:45,000 --> 00:09:46,000
se encarga

394
00:09:46,000 --> 00:09:47,000
de

395
00:09:47,000 --> 00:09:48,000
o uno

396
00:09:48,000 --> 00:09:49,000
e o dos

397
00:09:49,000 --> 00:09:50,000
necesariamente

398
00:09:50,000 --> 00:09:51,000
cando se escribe

399
00:09:51,000 --> 00:09:52,000
en un pósito

400
00:09:52,000 --> 00:09:53,000
tiene que asegurarse

401
00:09:53,000 --> 00:09:54,000
que se escribe

402
00:09:54,000 --> 00:09:55,000
la frase completa.

403
00:09:55,000 --> 00:09:56,000
E cando están

404
00:09:56,000 --> 00:09:57,000
haciendo dinámicas

405
00:09:57,000 --> 00:09:58,000
tiene que asegurarse

406
00:09:58,000 --> 00:09:59,000
de que

407
00:09:59,000 --> 00:10:00,000
sólo uno habla

408
00:10:00,000 --> 00:10:01,000
e cuatro escuchan.

409
00:10:01,000 --> 00:10:02,000
Tiene que asegurarse

410
00:10:02,000 --> 00:10:03,000
que la escucha

411
00:10:03,000 --> 00:10:04,000
se activa

412
00:10:04,000 --> 00:10:05,000
por parte de todos.

413
00:10:05,000 --> 00:10:06,000
Bien.

414
00:10:06,000 --> 00:10:07,000
Si nos aseguramos

415
00:10:07,000 --> 00:10:08,000
que isto se cumple

416
00:10:08,000 --> 00:10:09,000
repito,

417
00:10:09,000 --> 00:10:10,000
el potencial

418
00:10:10,000 --> 00:10:11,000
crece de manera exponencial

419
00:10:11,000 --> 00:10:12,000
e veréis

420
00:10:12,000 --> 00:10:13,000
como os resultados

421
00:10:13,000 --> 00:10:14,000
son

422
00:10:14,000 --> 00:10:15,000
mucho mejores.

423
00:10:15,000 --> 00:10:16,000
Bien.

424
00:10:16,000 --> 00:10:17,000
Pois unha vez

425
00:10:17,000 --> 00:10:18,000
que sabemos

426
00:10:18,000 --> 00:10:19,000
lo que é

427
00:10:19,000 --> 00:10:20,000
design thinking

428
00:10:20,000 --> 00:10:21,000
e la mentalidade

429
00:10:21,000 --> 00:10:22,000
que tenemos que tener

430
00:10:22,000 --> 00:10:23,000
para poder desarrollarlo

431
00:10:23,000 --> 00:10:25,000
vamos a cercarnos

432
00:10:25,000 --> 00:10:26,000
ás diferentes fases

433
00:10:26,000 --> 00:10:28,000
que componen o mesmo.