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First, a quick message from Common Craft.

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This video comes in versions designed for use in training and education.

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Find them at CommonCraft.com.

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It seems like everyone is using Twitter these days.

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You know, sharing little messages with each other on phones and computers.

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It turns out that all these little messages, if you look at them all at once,

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become an easy way to find people, news, and trends.

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This is Twitter Search in Plain English.

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Let's get started by visiting Twitterville.

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This town represents all the people using Twitter.

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There are millions of them, and they're constantly talking to each other

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and sharing information 140 characters at a time.

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The typical townsperson only sees a part of the messages, or tweets, and that's fine.

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There are way too many to follow them all.

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But if all the tweets could be captured and organized all the time,

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amazing things could be possible.

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The town would have a resource for knowing what's interesting and who's talking about it.

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This is what Twitter Search has done for Twitter.

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It captures and organizes every tweet so it's possible to find people

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and specific information in real time.

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For instance, meet Roy of Ice Cream by Roy.

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Other than the people who came to his store,

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he could never hear what customers said about his ice cream.

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However, because everyone in the town uses Twitter,

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he can now search for Ice Cream by Roy and see tweets from people who mention his product.

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Then he can reply to say thanks or follow their future updates.

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Twitter Search helps Roy listen to customers and make the flavors they want.

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It's also a great way to learn about news.

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When an explosion is heard outside of town, the townspeople report it in real time.

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This means that Roy can check Twitter Search to find a constant stream of information,

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sometimes from the very people who experienced it.

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He can even limit the results to tweets near a specific location.

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It's news as it happens.

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Every minute of every day on Twitter, people are using some words more than others.

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Maybe the town has a new mayor, a concert came to town,

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or the same joke is being told over and over.

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If the most popular words could appear on a sign,

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a person just arriving in town could get a feel for what was interesting to the residents at the moment.

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On Twitter, the most used words are known as trends,

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and they're a great way to see what's interesting on Twitter.

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You can always find up-to-the-minute trends on your Twitter profile or at search.twitter.com.

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Clicking a trending topic shows the most recent tweets that include that word or phrase.

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Sometimes, Twitter members work together and use a specific keyword,

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called a hashtag, to connect related tweets.

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For example, people talking about elections may use the hashtag vote to create the connection.

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This way, by including the vote tag, Roy can make sure his tweet is part of the discussion.

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If enough people use the tag, it may become a trend, attracting even more people to the conversation.

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Of course, tracking these conversations is easy because Roy can search right on his Twitter profile,

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and if he wants to see results over time, he can save the search.

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With Twitter, all the small messages are useful when shared between people,

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but by organizing all the tweets and making them searchable, we can learn what's on the minds of millions.

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I'm Lela Fever of Common Craft, and this has been Twitter Search in Plain English.

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You can follow Common Craft on Twitter for news on more videos like this one.