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Fashion is an important part of many people's lives and it's very hard to ignore because it's

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all around us. We see fashion in shops, on billboards, on TV and on the internet. We're

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constantly encouraged to buy new things. Social media provides a platform for fashion influencers,

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people who post images and blogs that might persuade their followers to buy particular

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products i'm meeting pip jolly who posts on instagram about fashion and home interiors

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i post about myself vintage fashion nail art my dog my house hairstyles all kinds of stuff really

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so what does being an influencer mean being an influencer is essentially influencing someone

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to buy something so we are all influencers really just at different levels so i'll post something

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and the idea is that i'll influence you to buy it so what kind of things do you post

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mainly post photographs like pictures of myself and then i'll do some videos and ig tvs hair

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tutorials all kinds of things like that why do you do it i just love it i love sharing the things

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that I'm doing with other people. I'm quite an outgoing person. I think it's just a great way

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to connect and meet other people and I love teaching people how to do stuff and that I've

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learned how to do. Yeah, just basically sharing things that I found I want to share it with other

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people. Do you think fashion is important to people's lives? Yes, I think fashion is really

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important. I think it can really help you find an identity, it can really help you express

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how you're feeling, it can make you feel really confident. I think it can just transform who

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you are depending on how you dress.

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Do you think people buy too many clothes?

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Yeah, I think people definitely consume too many clothes. We live in a world where everyone

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thinks that they need to wear a different outfit for every day of the week or every different

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Instagram post for a different event and the lifespan of these outfits is just once whereas

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if we really think about what we're buying and what we're doing we can style things in different

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ways you can create different outfits like from the same piece of clothing and I think Instagram

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is really great for that because you can look at other people for inspiration of how to do that

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And I think that people can buy second-hand clothes and vintage clothes instead of just consuming fashion in this way, you know?

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So do you think people should only buy second-hand?

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No, I don't think that people should only buy second-hand.

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I'd like to say yes, I think they should, but I know that that isn't obtainable for everyone.

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Vintage clothing can be really expensive.

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It also sometimes isn't very size-inclusive.

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But I think if we're more mindful about what we're buying,

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the high street sometimes has really the ethical brands.

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You can buy from small, sustainable brands

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that only produce small runs of clothing.

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There's lots of different ways, I think,

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that you can be more responsible in the way that you shop.

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In what ways do you feel that you're supporting the fashion industry?

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I think I'm supporting the fashion industry

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by using my platform to educate people

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on how to shop responsibly and be more ethical really think about what you're

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buying and by promoting these smaller brands it's supporting a different kind

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of fashion industry you know not the mainstream but I think that's really

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important so if you're promoting a brand on your Instagram page does the brand

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pay you to do that yeah normally it depends it can work two ways so

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sometimes I will buy a product and then I will promote it and in which case the

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brand won't pay me and but sometimes brands do come to me and ask me to

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promote a certain item what kind of feedback do you get from the people who

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follow you normally quite positive feedback that people give me I think

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everyone knows that I will only promote something that I truly love I would

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never try and sell you something you know that I wouldn't wear myself or buy

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myself so a lot of the feedback that I get is really positive and everyone kind

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of like really loves my style and what I do so it's all good amazing thank you so

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much Pip are there any good shops around here yes there's so many should we go

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and have a little look yes please