1 00:00:10,990 --> 00:01:33,549 Welcome to the future. 2 00:01:34,750 --> 00:01:37,829 Welcome to a new and innovative architecture perspective. 3 00:01:38,870 --> 00:01:41,290 It's called dynamic architecture. 4 00:01:41,629 --> 00:01:43,650 Isn't life about dynamics as well? 5 00:01:44,010 --> 00:01:44,890 Life is movement. 6 00:01:45,609 --> 00:01:49,010 It's about keeping up with time, with the changing of the seasons. 7 00:01:49,790 --> 00:01:52,709 Life follows the movement of the sun from rising to setting. 8 00:01:53,569 --> 00:01:55,590 Time is our best architect. 9 00:01:56,310 --> 00:01:58,390 It designs us and the world we live in. 10 00:01:59,230 --> 00:02:00,769 So it does with our architecture. 11 00:02:01,530 --> 00:02:03,450 Time shapes it again and again. 12 00:02:04,930 --> 00:02:09,409 Our buildings keep moving, changing their shape forever to better fit life itself. 13 00:02:10,069 --> 00:02:11,289 And your life as well. 14 00:02:11,289 --> 00:02:18,750 So we have designed 78 floors which can rotate separately, changing every second the shape of the building. 15 00:02:19,150 --> 00:02:24,810 Dynamic architecture is always different, allowing a different building to come along in any moment. 16 00:02:25,110 --> 00:02:28,550 For the first time, man will have a building in four dimensions. 17 00:02:28,550 --> 00:02:35,650 It evolves through time and space, because if your life travels through time, you need a home which travels accordingly. 18 00:02:36,310 --> 00:02:43,669 In our buildings, you can have breakfast facing sunrise and dinner in front of a sunset over the ocean without moving from your room. 19 00:02:44,289 --> 00:02:50,669 This skyscraper can be redesigned every day, every moment, being the first digital building ever. 20 00:02:52,250 --> 00:02:57,849 Yes, our buildings are smart. So smart that they produce energy for themselves. 21 00:02:58,550 --> 00:03:05,949 They are totally self-powered. Our architecture employs wind turbines, positioned horizontally 22 00:03:05,949 --> 00:03:11,090 between each floor, which will produce energy for the building itself and will also supply 23 00:03:11,090 --> 00:03:21,219 energy for several other buildings. Our tower of 78 floors will have 77 wind turbines, making 24 00:03:21,219 --> 00:03:26,580 the building also a power station producing green energy for the city around it. So it's 25 00:03:26,580 --> 00:03:31,740 It's nature itself that will supply green energy to our homes. 26 00:03:31,740 --> 00:03:39,669 In return, we pay nature more respect, building our towers with a ready-made technology for 27 00:03:39,669 --> 00:03:49,020 a more efficient and environment-friendly implementation. 28 00:03:49,020 --> 00:03:52,599 Our culture is revolutionary, even in the way it's built. 29 00:03:52,599 --> 00:03:57,699 This is in fact the first building produced in a factory, apart from the concrete core. 30 00:03:57,699 --> 00:04:02,900 It's produced of complete luxury units in a production facility, including all finishing, 31 00:04:02,900 --> 00:04:08,020 plumbing, electrical, air conditioning facilities and installed on the concrete core right on 32 00:04:08,020 --> 00:04:09,020 location. 33 00:04:09,020 --> 00:04:14,620 This ready-made implementation offers high quality finishing, high quality control and 34 00:04:14,620 --> 00:04:20,060 the use of a very few workers on site, minimizing life risk at the construction site, reducing 35 00:04:20,060 --> 00:04:21,819 time of construction as well. 36 00:04:21,819 --> 00:04:24,740 It offers also substantial cost savings. 37 00:04:24,740 --> 00:04:29,899 The dynamic architecture is made of natural materials, making homes part of the environment 38 00:04:29,899 --> 00:04:51,569 and green buildings. 39 00:04:51,569 --> 00:04:56,709 It is another wonder that Italy is offering to the world to be extended worldwide. 40 00:04:56,709 --> 00:05:02,170 The first tower will be built in Dubai, city of the future for the project of the future. 41 00:05:02,170 --> 00:05:07,569 In Dubai, a milestone is about to be laid to become a world landmark. 42 00:05:07,569 --> 00:05:14,569 Because we are not only building a rotating skyscraper, our architecture rotates 360 degrees 43 00:05:14,569 --> 00:05:21,569 for a wide vision of the world, of nature, of the future, of life. 44 00:05:21,569 --> 00:05:25,569 A new era of architecture. 45 00:05:25,569 --> 00:05:28,569 This is our vision. 46 00:05:28,569 --> 00:05:31,589 Become a visionary yourself.