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The sale of fish no longer brings in enough income for fishermen. First of all, international

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competition is fierce, and second, the products of their catch are not sufficiently in line

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with market demand. Some fishermen nevertheless manage to target quantities and species that

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reflect consumers' expectations, and this pushes up the prices they receive for their

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catch. This commercial practice should become more widespread, together with efforts to

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meet market requirements on traceability, labelling and certification. In this context,

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how can market demand best be met?