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We are pleased to introduce you to Alejandra and Fernando who were so kind to answer our

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questions about their business. Their company's name is MasterLab and it is dedicated to the

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merchandising of Formula One, MotoGP and cycling. They decided to start their business 10 years ago

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because their son is a fan of these sports although he doesn't practice them.

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F1 was the first name they gave their business then due to copyright issues

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they changed the name to Masterlab. Masterlab is nowadays an online shop to

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which they dedicate 24 7. They sell official products of the different

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motor racing teams. MasterLab offers all types of clothing,

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competition equipment, and accessories.

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Alejandra and Fernando manage calls, orders, deliveries and shipments all over the world.

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Their products are also sold on Amazon but the commissions they have to pay are quite high

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so sometimes it's not really worth it. Starting the family business wasn't complicated but keeping

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it up is the greatest challenge they face every day. Their products are aimed at a selective group

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of people and the key to success and satisfy their customers is to constantly keep investing

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on the newest and latest products, so it's very unlikely they will ever be able to get

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their investment back.

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Despite the use of social network and their website to give their company visibility,

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their sales have been reduced due to the pandemic.

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Alejandra and Fernando's greatest fear is the risk of failure, so they try to compensate

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their perseverance, courage and optimism. After sharing their entrepreneurial experience with us,

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they encouraged us to start a business and to be successful we need to be determined

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and tenacious and of course be able to invest a good deal of money.