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A shop called What's in Store is open for business.

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Security cameras show that nearly all the products on the shelves are blank and have no information on them.

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A woman walks into the store. She looks at the blank products and is very confused.

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Is there anything you're particularly looking for?

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Um, an explanation?

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One by one, more customers enter, each as confused as the last.

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What's all this unmarked stuff?

8
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It's just regular food.

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What's the deal?

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How can you tell what's what?

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They don't even have signs.

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A woman points to some tins.

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Is this a different item to that?

14
00:00:45,479 --> 00:00:46,700
Not necessarily, no.

15
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This is crazy.

16
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Are you sure this isn't some kind of massive joke?

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00:00:54,079 --> 00:00:55,240
So you don't know what it is?

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No, I don't.

19
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No, you know, obviously, but how do we know this?

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00:00:57,640 --> 00:00:58,560
No, I don't know either.

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a title reads everyone should have the right to know what they're buying yet nine in ten blind

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and partially sighted people find it difficult to access crucial information on packaging

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there's no nutrition value there's no fat there's no salt there's no sugar written on the labels

24
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what do you know what you're getting what if you have a nut allergy good question my mind is working

25
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You know, over time right now, I'm trying to figure this stuff out.

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So just imagine if this was your regular shopping experience,

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like if you went to...

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This is the regular shopping experience

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for somebody who's partially sighted or blind.

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I see.

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Quotes from people with sight loss read,

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I have to depend on others to read it for me.

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It's denying us our independence.

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I want manufacturers to take notice.

35
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A title reads,

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we're working with brands and supermarkets

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to make their packaging more accessible.

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But there's still more work to do.

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Find out how you can help at rnib.org.uk.

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RNIB. See differently.