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Toys are not playthings when it comes to safety.

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This year, the EU started modernizing its 20-year-old rules on toys.

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New controls on the materials used in toys will ban cancer-causing chemicals

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and reduce the content of harmful substances such as lead or mercury.

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Safety information will also have to be supplied with toys carrying any risk.

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Already, toys containing tiny magnets are now required to carry labels

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warning against the risk of swallowing them.

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And the EU has insisted that safety must be central to the culture of toy manufacturers.

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A message directed particularly at China, where so many of the toys in the EU come from.