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Hi everyone, we are a group of Second of Bachillerato and we are going to see two different advertisements by the famous company of cars, Alfa Romeo.

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The first ad, published 6 years ago, will be explained by my first classmate, and the second ad, published a few months ago, will be explained by my second classmate.

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Then, I will make the conclusion to finish the presentation.

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Look at me, touch me, caress me, provoke me, seduce me, control me, protect me, yell at me, relax me.

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I am Julieta, if you are going to talk about me, test me.

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Nuevo Motor B is the one fully equipped with an exceptional financing.

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Okay, so as we have seen in this first advertisement,

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Alfa and Romeo try to sell their product by showing a woman as an object.

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They try to sexualize her behavior and her language.

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Her language can obviously be misunderstood because of the context in which it is said,

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and her behavior puts her in a place in which the men can manipulate her and her behavior,

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So, puts the man in a higher position than the woman's.

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And we think that this is discriminating for the woman's.

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Now, we are going to see the second advertisement.

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¿Puedo conducir?

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No.

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¿Puedo conducir?

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No.

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Pero puedes aparcarlo si quieres.

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Conduce un Stelvio 210 caballos Q4 por 299 euros al mes con seguro a todo riesgo y mantenimiento incluido.

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as you have seen this ad is totally different here the car is not shown as

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if it was a woman and also it does not sexualize the figure of a woman actually

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it's quite the opposite this ad breaks some stereotypes for example the man is

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usually the one who drives the car but in this ad the woman is the one driving

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the car and she's like the one in charge of the relationship in addition this ad

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does something different from the other it shows some features about the car

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focusing on the product and not on the actress.

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That's why this could be the perfect ad, because it doesn't offend anyone.

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In conclusion, Alfa Romeo's company learned from their mistakes

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and now make advertisements focusing in the product knowing sexual connotations

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or representing the woman as an object to sell their products.