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You are watching UNICEF Television.

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HIV now has basically gotten rid of our defence, right?

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It's not the usual pre-game pep talk.

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This is when we have AIDS, right?

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These young Malaysian football players are learning about a challenge

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very different from winning today's game,

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keeping themselves safe from HIV and AIDS.

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This lesson has become a standard ritual of youth football leagues

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in the capital, Kuala Lumpur.

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It is a new approach to reach out to young people

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who are increasingly at risk of catching and spreading HIV.

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In Malaysia, more than 37% of the group who are currently infected

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are between the ages of 13 and 29.

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That's a serious population group that we need to look at

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because it shows us that young people are not being well informed.

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In partnership with the Football Association of Malaysia,

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UNICEF and the Association for the International Exchange

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of Students of Economics and Commerce, known as ISEC,

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are working to make youth more aware of the dangers of HIV

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and what they can do to avoid it.

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Dipra Ray is an exchange student from New Zealand.

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He believes it's critical for young people to hear this message

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from other young people and in an active setting far from the classroom.

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For us, I think that's the biggest motivation,

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is that we're coming here, we're having fun,

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but at the same time we try to make sure that they get the lesson

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because if the young generation, if we, if I and my friends,

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if we know how we can stop HIV, we can stop it.

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It's not like it has to spread. It can be stopped.

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For young footballer Sean Daniels, it's a lesson that is starting to sink in.

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I learn about many things, how to protect myself, how to say no.

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A winning game plan for young people to follow, long after the whistle is blown.

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In Kuala Lumpur, Malaysia, this is Steve Nettleton reporting for UNICEF Television.

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Unite for Children.