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You're watching UNICEF Television.

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Girls like diamonds.

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Boys like diamonds.

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This guy really likes diamonds.

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What if they all knew where their diamonds came from?

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That was the question the documentary Bling! A Planet Rock sought to ask.

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He's got to have it.

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Bling!

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The pimp style, the blast style.

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Whatever your reward is, is your reward.

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It's in us to want to shine.

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It's not all that bleaches is gold.

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A lot of people lost lives, families, lost hands, limbs.

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People lost their lives. We didn't know that.

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So we begin here in Africa with the all too familiar theme of civil war.

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Bling! is a 90-minute documentary film following the relationship between blood diamonds and poverty

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and the influence of hip-hop music on global culture.

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It's just ironic that what made black people feel so empowered

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was completely demoralizing and destroying other black people.

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The film follows hip-hop artist Paul Wall, Raekwon from the rap group the Wu-Tang Clan,

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and Latin hip-hop king Tego Calderon to Sierra Leone,

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a country still recovering from a decade of civil war.

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They visited diamond mines, refugee and amputee camps,

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and met with children who were victims of the war.

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The way I grew up is like growing up with a silver spoon in my mouth compared to this.

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You know what I'm saying? I grew up rough.

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Each of them was touched, but in a different way.

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And they express it in a different way.

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And that's what it was the purpose of the trip.

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The diamond trade that once tore Sierra Leone apart

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has the potential to help it recover economically.

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If anybody can teach them, provide them an opportunity to cut the diamond, polish the diamond,

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and mold a diamond into something of value more than just a shiny piece of rock on the ground,

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then they can, you know what I'm saying, restore the whole nation.

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Promoting conscious consumerism and diamonds for development,

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Bling! harnesses the power and influence of hip-hop for greater good.

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This is Amy Bennett, reporting for UNICEF Television.

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Unite for Children.