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Eileen Zhu is symbolic of China's renaissance. Her grandparents were peasant farmers and

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her grandfather joined Mao's revolutionary army. Just two generations later, Eileen lives

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a radically different life here in Shanghai.

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I think definitely the future will be really prospecting. For me, I think with my previous

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background in marketing and in media, I think in the future I can do more contribution to

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make it more international and make it more, how to say, independent.

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Eileen is an MBA student at CEIBS, the China-Europe International Business School. Founded in

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1994 as a joint venture between the European Commission and the Chinese government, the

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school successfully promotes China's integration into the world economy and wider links to

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Europe.

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The number of students we graduate every year is in the order of 650 to 670 at the moment.

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That is huge by any standard and very necessary and much appreciated by the market in China

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makes a big impact.

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Chinese graduates of CEIBS now form part of a rising middle class. But the wealth gap

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is increasing, as are regional imbalances. Growth will continue to underpin China's reform

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agenda, a reform that Europe continues to support.

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Our interests, our European interests, are better served by a stable and prosperous China,

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so in terms of climate change, global health, problem migration, etc. On all these issues

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we need a cooperative attitude of China.

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Cooperation works both ways, and European graduates of CEIBS are also embracing the

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opportunities of this self-confident market.

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Pierre Garody and Joe Trummer launched their fast food chain in the city last autumn. They're

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already at two locations, selling frankfurters and meatballs to young Chinese consumers.

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There are some particular issues, like licensing, which are way more complex than back home.

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It's cheaper for sure than starting something like this in the United States or in Europe.

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I would say that there's no better place than China nowadays if you want to be an entrepreneur

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and if you want to do something like this.