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Hi, I'm Louise. Today I'm at a farmer's market in Winchester, in the south of England.

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There are now over 750 markets in Britain. Unlike normal shops, these markets move from

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place to place. They set up in each location at regular intervals. Some are weekly, some

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are fortnightly, and some are monthly. At farmer's markets, producers can sell directly

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to customers. In an age of globalisation and internet retailing, some people want to return

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to a simpler way of shopping. They like to touch and taste what they're buying. And most

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importantly, they want to know where it comes from. When you shop in the supermarket, it

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isn't always easy to find out who produces your meat, picks your fruit, or grows your

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vegetables. But at farmer's markets, customers buy directly from the producer, who can tell

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them all about the goods they sell. Supermarkets also have a long supply chain. The food often

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has to travel from the producer to a distributor and a wholesaler before it reaches the supermarket

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shelf. This means food can often spend days in lorries and warehouses. But at farmer's

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markets, there's no supply chain. It comes directly from the farm to the market. Producers

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sell it as soon as it's ready, so it's always fresh, organic, and tasty. Winchester Market

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is the largest regular farmer's market in the UK. It takes place twice a month and has

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over 90 stalls, selling all kinds of food and drink. Bakers sell freshly baked bread

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and cakes. Farmers sell meat, vegetables and fruit. And beekeepers sell honey. There

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are lots of different stalls and they sell everything from homemade meat pies to jams

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and sauces made from locally sourced ingredients. The best part is that all this food comes

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from the local area. Winchester is in the county of Hampshire. All the businesses that

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have stalls at Hampshire Farmer's Markets must be based in the county or within 15 kilometres

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of its borders. This is good news for customers. There's no middleman like a shop or a supermarket,

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so customers can find out anything they want to know about the product they're buying.

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It's also good for the local economy. The money stays in the area and as these local

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businesses grow, they employ more local people. This is Lyburn Farmhouse Cheesemakers. It's

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an excellent example of a local business which has benefited from these markets. They make

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all their produce in Salisbury, less than 30 miles away from here. Lyburn Farm is a

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family-run business. They milk their own cows and they use this milk to make their own cheese.

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Every morning, the farm's cheesemakers collect the milk and separate it into curds and whey.

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When the curd is ready, they drain it, squeeze it and put it into moulds. The next day,

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they package the cheese and store it on the farm until it matures. At any one time,

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they have 8,000 cheeses maturing. When the farm's cheese is ready,

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these employees bring it to markets like this, where they sell it directly to the customer.

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So this cheese comes straight from the farm. That's why it tastes so good. It's lovely.

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Everything about Lyburn cheese is local. The employees work locally,

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the customers buy locally, even the cows are local. This is why people come to farmers'

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markets. They want to support local producers and want to buy local produce. Here, you know

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exactly what you're buying and where it's from. So more and more people are trying to use the

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supermarket less and buy fresh, locally produced food instead.