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You're watching UNICEF television, highlighting the global water crisis.

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More than 250 school children and hundreds of other New Yorkers participated in a Walk

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for Water on today's World Water Day.

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The walk symbolizes the difficult task people in developing countries must undertake to

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get safe drinking water for their families.

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I think it's hard for us in the United States or in the developed world to understand sometimes

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that there are many people who live in houses where there is no water, no running water,

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no sanitation, and that with simple technologies, boreholes, you can actually provide a community

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a water source so that people don't spend hours every day walking to get water to provide

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for their families.

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The event was organized by the Starbucks coffee company and its Ethos water brand.

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Many Starbucks employees, customers, and partners were encouraged to participate.

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The problem that the world water crisis has is that it doesn't have a voice.

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So those billions of people need our help, and World Water Day is a perfect opportunity

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today.

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That's why we're here, is to raise awareness of this issue.

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Starbucks and Ethos hope to raise at least $10 million over five years to help non-profit

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organizations involved in water issues.

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Through events like this, they are also able to educate more people and empower them to

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play a personal role in alleviating the global crisis on water, a basic right for all people.

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This is Kulne reporting for UNICEF Television.

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Unite for Children.