1 00:00:00,000 --> 00:00:13,689 Tanya Cushman Reviewer:" Elisabeth Buffard 2 00:00:15,689 --> 00:00:21,449 Imagine that a plane is about to crash, with 250 children and babies. 3 00:00:21,449 --> 00:00:24,769 And if you knew how to stop that, would you? 4 00:00:24,769 --> 00:00:30,089 Now imagine that 60 planes full of babies and under 5 5 00:00:30,089 --> 00:00:33,090 crash every single day. 6 00:00:33,090 --> 00:00:37,689 That's the number of kids that never make it to their fifth birthday. 7 00:00:37,689 --> 00:00:42,890 6.6 million children never make it to their fifth birthday. 8 00:00:44,090 --> 00:00:46,570 Most of these deaths are preventable, 9 00:00:46,570 --> 00:00:48,609 and that doesn't just make me sad, 10 00:00:48,609 --> 00:00:50,329 it makes me angry, 11 00:00:50,329 --> 00:00:52,929 and it makes me determined. 12 00:00:52,929 --> 00:00:56,369 Diarrhea and pneumonia are amongst the top two killers 13 00:00:56,369 --> 00:00:58,929 of children under five. 14 00:00:58,929 --> 00:01:01,170 And what we can do to prevent this disease 15 00:01:01,170 --> 00:01:05,170 He's in some smart, new technological innovations. 16 00:01:06,250 --> 00:01:08,969 It's one of the world's oldest inventions. 17 00:01:10,930 --> 00:01:14,349 Borrow soap. 18 00:01:14,349 --> 00:01:17,549 Washing hands with soap, a habit we all take for granted, 19 00:01:18,109 --> 00:01:20,510 can reduce diarrhea by half, 20 00:01:20,510 --> 00:01:23,150 can reduce respiratory infections by one third. 21 00:01:24,030 --> 00:01:26,349 Hand washing with soap 22 00:01:26,349 --> 00:01:28,829 can have an impact on reducing flu, 23 00:01:28,829 --> 00:01:37,329 trachoma, SARS, and most recently, in the case of cholera and Ebola outbreak, 24 00:01:37,329 --> 00:01:41,329 one of the key interventions is hand washing with soap. 25 00:01:41,329 --> 00:01:45,329 Hand washing with soap keeps kids in school. 26 00:01:45,329 --> 00:01:47,329 It stops babies from dying. 27 00:01:47,329 --> 00:01:55,329 Hand washing with soap is one of the most cost-effective ways of saving children's lives. 28 00:01:55,329 --> 00:01:58,849 It can save over 600,000 children every year. 29 00:01:58,849 --> 00:02:03,689 That's the equivalent of stopping 10 jumbo jets 30 00:02:03,689 --> 00:02:08,729 full of babies and children from crashing every single day. 31 00:02:08,729 --> 00:02:09,889 I think you'll agree with me 32 00:02:09,889 --> 00:02:13,210 that that's a pretty useful public health intervention. 33 00:02:14,729 --> 00:02:17,050 So now, just take a minute. 34 00:02:17,050 --> 00:02:19,210 I think you need to get to know the person next to you. 35 00:02:19,210 --> 00:02:21,210 Why don't you just shake their hands? 36 00:02:21,210 --> 00:02:23,210 Please shake their hands. 37 00:02:23,210 --> 00:02:24,569 All right, get to know each other. 38 00:02:24,569 --> 00:02:26,370 they look really pretty. 39 00:02:26,370 --> 00:02:27,969 All right. 40 00:02:27,969 --> 00:02:33,370 So what if I told you that the person whose hands you just shook 41 00:02:33,370 --> 00:02:37,069 actually didn't wash their hands when they were coming out of the toilet? 42 00:02:37,069 --> 00:02:40,569 They don't look so pretty anymore, right? 43 00:02:40,569 --> 00:02:43,770 Pretty yucky, you would agree with me. 44 00:02:43,770 --> 00:02:47,870 Well, statistics are actually showing that four people out of five 45 00:02:47,870 --> 00:02:50,770 don't wash their hands when they come out of the toilet. 46 00:02:50,770 --> 00:02:53,169 Globally. 47 00:02:53,169 --> 00:02:59,569 And the same way we don't do it when we've got fancy toilets, running water and soap available, 48 00:02:59,569 --> 00:03:03,409 it's the same thing in the countries where child mortality is really high. 49 00:03:05,009 --> 00:03:12,689 What is it? Is there no soap? Actually, soap is available. In 90% of households in India, 50 00:03:13,250 --> 00:03:20,449 94% of households in Kenya, you will find soap. Even in countries where soap is the lowest, 51 00:03:20,449 --> 00:03:28,289 like Ethiopia we are at 50% so why is it why aren't people washing their hands 52 00:03:28,289 --> 00:03:34,789 why is it that my young this young boy that I met in India isn't washing his 53 00:03:34,789 --> 00:03:41,330 hands well in my young family soap is used for bathing soap is used for 54 00:03:41,330 --> 00:03:47,389 laundry soap is used for washing dishes his parents think sometimes it's a 55 00:03:47,389 --> 00:03:52,189 precious commodity, so they'll keep it in a cupboard. They'll keep it away from him so he 56 00:03:52,189 --> 00:03:59,210 doesn't waste it. On average, in Mayang's family, they will use soap for washing hands once a day, 57 00:03:59,689 --> 00:04:06,050 at the very best, and sometimes even once a week for washing hands with soap. What's the result of 58 00:04:06,050 --> 00:04:11,930 that? Children pick up disease in the places that are supposed to love them and protect them the 59 00:04:11,930 --> 00:04:19,589 most in their homes. Think about where you learned to wash your hands. Did you learn to wash your 60 00:04:19,589 --> 00:04:25,970 hands at home? Did you learn to wash your hands in school? I think behavioral scientists will tell 61 00:04:25,970 --> 00:04:34,879 you that it's very difficult to change the habits that you have had early in life. However, we all 62 00:04:34,879 --> 00:04:41,259 copy what everyone else do, and local cultural norms are some things that shape how we change 63 00:04:41,259 --> 00:04:48,360 our behavior. And this is where the private sector comes in. Every second in Asia and 64 00:04:48,360 --> 00:04:57,060 Africa, mothers by 111 mothers will buy this bar to protect their family. Many women in 65 00:04:57,060 --> 00:05:01,939 India will tell you they learned all about hygiene diseases from this bar of soup from 66 00:05:01,939 --> 00:05:08,240 Lifebuoy brand. Iconic brands like this one have a responsibility to do good in the places 67 00:05:08,240 --> 00:05:09,560 where they sell their products. 68 00:05:10,180 --> 00:05:12,980 It's that belief, plus the scale of Unilever, 69 00:05:13,480 --> 00:05:16,680 that allows us to keep talking about hand-washing with soap 70 00:05:16,680 --> 00:05:17,839 and hygiene to these mothers. 71 00:05:19,620 --> 00:05:24,759 Big businesses and brands can change and shift those social norms 72 00:05:24,759 --> 00:05:27,800 and make a difference for those habits that are so stubborn. 73 00:05:29,259 --> 00:05:30,040 Think about it. 74 00:05:30,480 --> 00:05:34,920 Marketeers spend all the time making a switch 75 00:05:34,920 --> 00:05:36,279 from one brand to the other. 76 00:05:36,279 --> 00:05:43,680 and actually they know how to transform science and facts into compelling messages 77 00:05:43,680 --> 00:05:50,399 just for a minute imagine when they put all their forces behind a message as powerful as 78 00:05:50,399 --> 00:05:55,360 hand-washing with soap the profit motive is transforming health outcomes in this world 79 00:05:55,360 --> 00:06:01,600 but it's been happening for centuries the lifebuoy brand was launched in 1894 80 00:06:01,600 --> 00:06:05,220 in Victorian England to actually combat cholera. 81 00:06:05,920 --> 00:06:09,459 Last week, I was in Ghana with the Minister of Health 82 00:06:09,459 --> 00:06:10,800 because if you don't know, 83 00:06:10,879 --> 00:06:12,639 there's a cholera outbreak in Ghana at the moment. 84 00:06:14,100 --> 00:06:17,379 118 years later, the solution is exactly the same. 85 00:06:17,779 --> 00:06:21,300 It's about ensuring that they have access to this bar of soap 86 00:06:21,300 --> 00:06:23,079 and that they're using it 87 00:06:23,079 --> 00:06:25,439 because that's the number one way 88 00:06:25,439 --> 00:06:27,079 to actually stop cholera from spreading. 89 00:06:27,079 --> 00:06:36,860 I think this drive for profit is extremely powerful, sometimes more powerful than the most committed charity or government. 90 00:06:37,680 --> 00:06:46,620 Government is doing what they can, especially in the term of pandemics and epidemics, such as cholera or Ebola at the moment. 91 00:06:47,180 --> 00:06:51,000 But with competing priorities, the budget is not always there. 92 00:06:51,000 --> 00:06:57,740 And when you think about this, you think about what is required to make handwashing a daily habit. 93 00:06:58,240 --> 00:07:03,879 It requires sustained funding to refine this behavior. 94 00:07:05,480 --> 00:07:14,480 In short, those that fight for public health are actually dependent upon the soap companies to keep promoting handwashing with soap. 95 00:07:15,139 --> 00:07:17,920 We have friends like USAID, 96 00:07:18,579 --> 00:07:21,300 the Global Public-Private Partnership for Handwashing with Soap, 97 00:07:21,779 --> 00:07:23,779 London School of Hygiene and Tropical Medicine, 98 00:07:23,980 --> 00:07:24,860 Plan WaterAid, 99 00:07:25,220 --> 00:07:29,879 that all believe for a win-win-win partnership. 100 00:07:30,720 --> 00:07:32,339 Win for the public sector, 101 00:07:33,100 --> 00:07:35,240 because we help them reach their targets. 102 00:07:36,040 --> 00:07:37,959 Win for the private sector, 103 00:07:37,959 --> 00:07:41,019 because we build new generations of future handwashers. 104 00:07:41,019 --> 00:07:44,740 and most importantly, win for the most vulnerable. 105 00:07:45,959 --> 00:07:50,220 On the 15th of October, we will celebrate Global Handwashing Day. 106 00:07:50,740 --> 00:07:53,759 Schools, communities, our friends in the public sector 107 00:07:53,759 --> 00:07:56,639 and our friends in the private sector. 108 00:07:57,000 --> 00:08:00,180 Yes, on that day, even our competitors, we all join hands 109 00:08:00,180 --> 00:08:04,259 to celebrate the world's most important public health intervention. 110 00:08:05,120 --> 00:08:08,800 What's required, and again, where the private sector can make a huge difference, 111 00:08:08,800 --> 00:08:12,199 is coming up with this big creative thinking 112 00:08:12,199 --> 00:08:14,240 that drives advocacy. 113 00:08:15,060 --> 00:08:17,439 If you take our Help a Child Reach 5 campaign, 114 00:08:18,100 --> 00:08:20,639 we've created great films 115 00:08:20,639 --> 00:08:22,939 that bring the message of hand-washing with soap 116 00:08:22,939 --> 00:08:24,040 to the everyday person 117 00:08:24,040 --> 00:08:26,240 in a way that can relate to them. 118 00:08:27,060 --> 00:08:28,579 We've had over 30 million views. 119 00:08:29,040 --> 00:08:31,100 Most of these discussions are still happening online. 120 00:08:31,500 --> 00:08:33,940 I urge you to take five minutes and look at those films. 121 00:08:34,320 --> 00:08:39,870 I come from Mali, one of the world's poorest countries. 122 00:08:40,669 --> 00:08:45,129 I grew up in a family where every dinner conversation was around social justice. 123 00:08:45,769 --> 00:08:48,450 I trained in Europe's premier school of public health. 124 00:08:49,149 --> 00:08:53,090 I think I'm probably one of the only women in my country with this high degree of health. 125 00:08:54,429 --> 00:08:57,610 And the only one with a doctorate in hand-washing with soup. 126 00:09:08,019 --> 00:09:12,740 Nine years ago, I decided, with a successful public health career in the making, 127 00:09:13,740 --> 00:09:16,399 that I could make the biggest impact coming, 128 00:09:16,399 --> 00:09:21,379 selling and promoting the world's best invention in public health, soap. 129 00:09:21,379 --> 00:09:25,500 We run today the world's largest hand-washing program 130 00:09:25,500 --> 00:09:27,960 by any public health standards. 131 00:09:28,539 --> 00:09:33,500 We've reached over 183 million people in 16 countries. 132 00:09:34,720 --> 00:09:39,179 My team and I have the ambition to reach 1 billion by 2020. 133 00:09:40,700 --> 00:09:45,059 Over the last four years, business has grown double digits, 134 00:09:45,059 --> 00:09:47,500 whilst child mortality has reduced 135 00:09:47,500 --> 00:09:50,259 in all the places where soap use has increased. 136 00:09:51,460 --> 00:09:54,019 It may be uncomfortable for some to hear 137 00:09:54,019 --> 00:09:56,379 business growth and life saved 138 00:09:56,379 --> 00:09:58,960 somehow equated in the same sentence. 139 00:09:59,840 --> 00:10:01,519 But it is that business growth 140 00:10:01,519 --> 00:10:03,440 that allows us to keep doing more. 141 00:10:04,340 --> 00:10:06,679 Without it, and without talking about it, 142 00:10:06,779 --> 00:10:08,679 we cannot achieve the change that we need. 143 00:10:10,919 --> 00:10:12,500 Last week, my team and I 144 00:10:12,500 --> 00:10:16,100 spent time visiting mothers 145 00:10:16,100 --> 00:10:18,399 that have all experienced the same thing. 146 00:10:19,340 --> 00:10:20,340 The death of a newborn. 147 00:10:21,279 --> 00:10:21,860 I'm a mom. 148 00:10:22,399 --> 00:10:25,519 I can't imagine anything more powerful and more painful. 149 00:10:27,820 --> 00:10:29,279 This one is from Myanmar. 150 00:10:29,899 --> 00:10:31,320 She had the most beautiful smile. 151 00:10:32,080 --> 00:10:33,940 The smile, I think, that life gives you 152 00:10:33,940 --> 00:10:35,919 when you've had a second chance. 153 00:10:36,460 --> 00:10:39,100 Her son, Mio, he's her second one. 154 00:10:39,940 --> 00:10:43,080 She had a daughter who passed away at three weeks. 155 00:10:43,779 --> 00:10:47,039 And we know that the majority of children 156 00:10:47,039 --> 00:10:49,700 that actually die, die in the first month of their life. 157 00:10:50,259 --> 00:10:52,480 And we know that if we give a bar of soap 158 00:10:52,480 --> 00:10:54,379 to every skilled birth attendant, 159 00:10:54,860 --> 00:10:57,299 and that soap is used before touching the babies, 160 00:10:57,299 --> 00:11:00,120 we can reduce and make a change in terms of those numbers. 161 00:11:01,059 --> 00:11:02,320 And that's what inspires me. 162 00:11:02,659 --> 00:11:04,419 Inspires me to continue in this mission. 163 00:11:04,799 --> 00:11:08,379 To know that I can equip her with what's needed 164 00:11:08,379 --> 00:11:12,379 so that she can do the most beautiful job in the world, 165 00:11:12,980 --> 00:11:13,860 nurturing her newborn. 166 00:11:14,940 --> 00:11:16,940 And next time you think of a gift, 167 00:11:17,039 --> 00:11:22,039 For a new mom and her family, don't look far, buy her a soap. 168 00:11:22,039 --> 00:11:25,039 It's the most beautiful invention in public health. 169 00:11:25,039 --> 00:11:32,039 I hope you will join us and make hand washing part of your daily lives and our daily lives 170 00:11:32,039 --> 00:11:36,039 and help more children like Mio reach their fifth birthday. 171 00:11:36,039 --> 00:11:37,039 Thank you.