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Hi everyone, this is our presentation about Axe Company that we are going to complain about.

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Here is the index, where the structure of the presentation is.

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So, we are going to start with a description of the first advertisement from 2012

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and we are going to finish with a final comparison between the old and the new advertisements

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from 2010 and 2022 and we're going to see this evolution between the different advertisements

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feliz fin del mundo y tú qué harías cuéntanoslo en facebook tu deseo puede hacerse realidad

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AXE 2012, the last AXE.

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This gives us understand that women are considered animals, which is very despicable and offensive for them.

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They are also considered the slaves of the man of the ark, which is very degradable and, as I said before, extremely offensive.

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Okay, so about the complaint of this advertisement, first of all, we think that there is no need

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of using girls to promote a man's deodorant because you don't need girls to just promote

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one thing that is not for them, it doesn't make sense.

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The second thing is that it looks in the advertisement that girls in there, that they just care about

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the smell.

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They only care about that and they don't think, they don't do nothing else than smelling and liking it and that's it, they don't have feelings.

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And another thing, the next point that we want to talk about is that this is not the truth, this is not the reality and this never happens.

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I mean, nobody puts deodorant on and then it has like a long queue of boys or girls behind them.

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And, well, the real reason of using deodorant is just to be like, to have a good hygiene.

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For the next advertisement we couldn't find the complete video because it has been eliminated

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from everywhere, but we will do a description of what happens in it.

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First of all, it shows that there has been like a party in a boat and the whole boat

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is like destroyed full of destroyed things because there has been a party and then it shows the image

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that we have at the right that it is a boy in a room full of girls and he suddenly wakes up

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because everybody is sleeping and then after he wakes up and he puts some acid some deodorant on

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so we complain about this ad because it shows women as a sexual object in the scene in order

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to attract more customers due to the fact that if someone puts on this deodorant they will be like

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the man in the ad itself which is completely false so it seems fatal to us that the advertisements

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of this style were made since they show women as a simple object without any

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human value. We also think that the use of women in these ads is totally

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unnecessary because they only degrade and use them in a bad way. These types of

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ads should be focused in a different way.

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After seeing the advertisement we are going to make the relevant description about this.

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So first we can observe a man showing himself the characteristic axe deodorant in what appears

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to be his house.

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Then he goes out and walks around the city in a pleasant and a happy way smelling good,

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which is what the ad is now focused on, smelling good thanks to the deodorant and not on girls

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as a sexual object anymore.

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At the end of the ad we can see how he establishes a possible relationship with a girl in a healthy

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way without showing her as something sexual only.

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Okay, so to end the presentation we want to make a little comparison of the previous advertisements

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and the new one that is from the past year 2022.

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First of all we can see that the man, he starts like at the beginning he is happy and he is

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happy only with the other end, there is no need of using girls so that he is happy because

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of that, so that's a good point.

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Another thing is that they don't put naked or half naked people to promote the deodorant,

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so that's another good improvement.

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The next point is that when the man is walking through the street, everything around him

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changes like the streets the floor not only women so that's another great point about it so

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we can clearly see an evolution of the some bad ads from 2010 and 2012

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um that they had like in the past but we know that actually it has been like receiving

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like a lot of complaints and in from 2017 or less to now they have improved a lot their

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their advertisements they are healthier so we think that they have made a great evolution