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Global consultation looks to beefing up UNICEF programme communication, part 2 of 2

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Subido el 29 de mayo de 2007 por EducaMadrid

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Watch a video detailing the importance of programme communication to UNICEF's work and its commitment to the world's children.

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Twenty years ago, our message was quite simple. Today, life is getting more complex and there 00:00:00
will be no universal solution. 00:00:10
We were very strong in program communications when the tools available to us were not as 00:00:12
powerful and strong as they are today. We need to sharpen our communications and advocacy 00:00:17
tools. 00:00:23
One of the big weaknesses in the field of program communications, behavior change, social 00:00:23
change, is that we've been very weak and very poor at evaluating what the real objectives 00:00:29
were and whether they've been achieved or not. 00:00:35
It is obscene and unacceptable in a world where we can go to the moon, where we can 00:00:39
do such amazing wonders and we cannot save the lives of children. Do we communicate to 00:00:45
people's hearts or do we only communicate to people's heads? We need both. Somehow 00:00:53
in our communications, we have not been reaching out to the heart. 00:01:01
UNICEF's essential role is often one of bridging between different communities, sometimes different 00:01:06
centuries, urban and rural, different levels of knowledge, and we create the abilities 00:01:13
of people of different walks of life to access similar information. 00:01:19
There is so much opportunity and interest in this area. No organization is as well placed 00:01:24
as this organization to take it forward. 00:01:30
We have to talk to not only program communication officers, but communication officers. We have 00:01:33
to talk to representatives, senior program officers, and project officers. In fact, everybody 00:01:38
in the organization has a role to play in that. 00:01:43
One of the things that I've learned in the last five years in India is that it's never 00:01:46
about the message. It's really about the messenger. Who is the person who's doing the talking 00:01:50
with whom? That process, that dialogue, that discourse is the most important thing. 00:01:55
We work with NGOs who are working with family members, who are talking with children, and 00:02:01
when you see the dynamism of children who understand what needs to happen, their discussion 00:02:05
with each other, with their teachers and with their families, you begin to see things happening 00:02:11
differently. 00:02:16
What we're looking for, perhaps, is something to do with people's attitudes changing and 00:02:17
their behavior changing. So what is it that we can do to trigger that? 00:02:23
We've got to show that through communication you can get better results. It's not by prescribing 00:02:28
a behavior, but by creating opportunities for people to discuss this amongst themselves, 00:02:34
to come up with their own solution. 00:02:38
It takes people to innovate. It takes people to make change. Program communication works 00:02:43
by harnessing the power, the emotion, and the will. 00:02:51
The potential is endless. Now, if UNICEF begins to marshal our power of communications to 00:02:56
influence policy, to cultivate partnerships, and to generate, especially, children's and 00:03:05
young people's participation, if we become good at that, we can do an enormous lot for 00:03:12
children and humanity. 00:03:19
I don't want commitment from program communication officers. I want commitment from the whole 00:03:23
organization. I want everyone to believe that this is UNICEF. 00:03:28
www.unicef.org 00:03:42
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Idioma/s:
en
Niveles educativos:
▼ Mostrar / ocultar niveles
      • Nivel Intermedio
Autor/es:
UNICEF
Subido por:
EducaMadrid
Licencia:
Reconocimiento - No comercial - Sin obra derivada
Visualizaciones:
386
Fecha:
29 de mayo de 2007 - 14:46
Visibilidad:
Público
Enlace Relacionado:
UNICEF (United Nations International Chidren's Emergency Fund)
Duración:
03′ 45″
Relación de aspecto:
4:3 Hasta 2009 fue el estándar utilizado en la televisión PAL; muchas pantallas de ordenador y televisores usan este estándar, erróneamente llamado cuadrado, cuando en la realidad es rectangular o wide.
Resolución:
320x240 píxeles
Tamaño:
20.99 MBytes

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