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You Control Climate Change

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Subido el 24 de julio de 2007 por EducaMadrid

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The European Commission is launching an information campaign to build public awareness of climate change. Using the slogan "You control climate change", the campaign encourages citizens to adopt certain everyday habits to help reduce greenhouse gas emissions. The campaign being kicked off on 29 May 2006 in Brussels directly targets the public at large. Its aim is twofold: first, to get all European citizens to understand that their daily personal behaviour can have an impact on climate change; and second, to describe the small changes in everyday behaviour that can help cut greenhouse gas emissions. The campaign encourages the public to sort waste, leave the car in the garage, use public transport, not to leave electrical devices switched on, and so on. In short: "turn down, switch off, recycle, walk", as the announcement base line puts it. Developed by a consortium of two advertising agencies, Edelman and M&C Saatchi, the campaign will use a number of different media: billboards, bus and tram exteriors, press, television, internet, brochures and so on. An important focus of the campaign is schools, with the aim of prompting young people to encourage their families to adopt new habits and preparing them for their future responsibilities as adults. To illustrate its campaign, the European Commission is offering a video report filmed in Venice and Prague. In 2003, the city of Venice launched a local energy plan aiming to systematically reduce all sources of CO2 emissions and encouraging citizens to adopt more ecological habits in their energy use. In the outskirts of Prague, Namesti Interbrigady School, a member of a network of eco-schools, has been building up for the last 15 years a teaching project based on energy efficiency.

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This morning Stefano Schio is using his car to go to the Venice Town Hall where he works. 00:00:00
He drives a few kilometers before arriving at a transit car park which was created recently 00:00:09
by the Venice City Council. 00:00:13
After a short wait, he gets on a bus. 00:00:16
He'll not have to walk for more than a few minutes before he gets to his office. 00:00:19
I believe that using public transport is a good solution to obtain a better quality of 00:00:26
life. 00:00:31
It is also a question of ethics and principle. 00:00:36
Every citizen should use public transport more often to go to work or to get around 00:00:42
and avoid creating even more pollution. 00:00:47
The European Union is launching a vast awareness campaign to encourage all Europeans to adopt 00:00:55
this type of behavior. 00:01:00
The objective is to make all citizens aware of the problem of climate change and get them 00:01:02
to take action. 00:01:06
If Stefano is taking action now, it's because he's already aware of the problems created 00:01:08
by climate change. 00:01:13
As a Venetian, he knows the effects. 00:01:15
Here in Venice, this global phenomenon is already showing its effects very visibly, 00:01:18
especially in the form of increasingly frequent flood tides. 00:01:23
This rise in the sea level is one of the many consequences of global warming. 00:01:28
To stop this phenomenon, we have to reduce greenhouse gas emissions that increase global 00:01:32
warming. 00:01:36
This is a challenge which most of the industrial nations committed themselves to by signing 00:01:37
the Kyoto Protocol. 00:01:41
One of the targets is carbon dioxide, in other words CO2, which accounts for 9 of the 11 00:01:43
tons of greenhouse gases emitted on average by every European each year. 00:01:48
To cut emissions, road traffic and energy consumption need to be reduced. 00:01:53
For us, the Kyoto Protocol is the real objective, and the danger is really linked to climate 00:01:59
change. 00:02:04
It is profoundly felt in Venice, and that is why we try to take all the actions that 00:02:05
we possibly can. 00:02:09
We try to set ourselves objectives which go further than the Kyoto Protocol. 00:02:11
We want to reduce CO2 emissions, not by 5.5% as foreseen in the Protocol, but by 20%. 00:02:15
It is a very ambitious objective. 00:02:23
In 2003, Venice adopted its Municipal Energy Plan, a program which aims at reducing CO2 00:02:28
emissions from all these sources in a systematic manner. 00:02:35
Under the plan, 80 specific projects have been developed to reduce the consumption of 00:02:39
fossil fuels in the municipality. 00:02:43
Here waste is transformed into fuel in the form of granules, and these feed this power 00:02:47
plant. 00:02:52
Some public buildings, such as this library, are equipped with photoelectric panels which 00:02:55
produce part of their electricity. 00:02:59
These traffic lights use low-consumption diodes. 00:03:03
And in the town hall, Limerano chandeliers have been equipped with energy-saving light 00:03:09
bulbs. 00:03:13
Several mobility projects target the reduction of automobile traffic and the promotion of 00:03:16
public transport. 00:03:20
But in Venice, automotive transport also includes the boats. 00:03:22
The city wants to promote the use of less polluting fuels, such as LPG. 00:03:28
The starting point of this project is the observation that there are 20,000 private 00:03:37
boats in Venice which are powered by petrol and which contribute largely to air and water 00:03:42
pollution. 00:03:47
Therefore, we launched a four-year project at the end of which we want to have converted 00:03:49
Obviously, to achieve this, 4,000 boat owners have to agree to convert their engine and 00:03:56
to change their habits. 00:04:12
Do the Venetians agree to follow the initiatives taken by their city? 00:04:15
I would like to answer yes to you, but it is an activity that the administration has 00:04:21
to perform through participation, make everybody understand that administrative actions are 00:04:26
a response to problems that require an active participation from our citizens. 00:04:32
To encourage participation, the city of Venice has launched educational and awareness campaigns 00:04:38
so that all Venetians can play their part in these numerous initiatives. 00:04:43
Don't abandon the transit car parks. 00:04:47
Do use public transport and copy the examples of energy efficiency employed in public buildings 00:04:49
at home. 00:04:54
They are interested, especially because all of the energy-saving initiatives mean lower 00:04:55
domestic energy costs. 00:05:02
What is important is that they know that through certain behaviour, by using certain electrical 00:05:05
household appliances, small changes, the family costs will decrease. 00:05:09
Therefore, they are really interested. 00:05:15
The traffic limitation measures haven't gone down so well. 00:05:18
These small changes in behaviour that Venice wants to get from its inhabitants are what 00:05:25
the European Commission would like all Europeans to make. 00:05:29
This is the purpose of its communication campaign. 00:05:33
Using different media, it will be centred on the small everyday actions, for instance 00:05:36
travel, waste recycling and energy savings which can contribute to reducing greenhouse 00:05:41
gas emissions. 00:05:46
A major part of the campaign is dedicated to schools which can play an important role 00:05:47
in this area. 00:05:51
Let's go now to the suburbs of Prague in the Czech Republic. 00:05:53
Ondrej is 14 years old. 00:05:57
As he does every day, he's going to school with his little sister. 00:05:59
He takes the bus, both because it's easier, but also because his school has encouraged 00:06:03
energy saving for a long time. 00:06:07
A member of the EcoSchools network, it has put ecology and energy at the heart of its 00:06:09
curriculum for the last 15 years. 00:06:14
Ecology is not only a subject that is taught as such, but it is an integral part of all 00:06:17
the subjects taught in this school, such as chemistry, mathematics, biology and physics. 00:06:23
It's physics class. 00:06:31
The pupils have to estimate the quantity of electricity needed to boil some water and 00:06:33
then calculate the price. 00:06:37
So the principles of energy efficiency are part of the curriculum, but they're also part 00:06:42
of the daily behavior adopted by the pupils, who are encouraged to sort waste and not to 00:06:47
heat and light classrooms when they're not being used. 00:06:51
I can say that for most of the pupils, the things learnt and practiced here are remembered. 00:07:00
They will be capable of putting it into their heads and of applying them. 00:07:05
This is our objective, to turn these children into adults who are capable of behaving in 00:07:08
a responsible way towards the environment and protecting it. 00:07:13
But what happens after school? 00:07:17
When Andrei goes home, he doesn't forget to take the lessons learnt at school with him, 00:07:19
for example by not leaving his computer screen switched on without a reason. 00:07:24
But he's also influenced domestic habits in the family. 00:07:29
We sort out our waste by separating the paper, the plastic and the glass. 00:07:37
Every morning, we take all of the previous day's waste to the recycling containers. 00:07:42
In our apartment, we only use energy-saving light bulbs. 00:07:48
The children collect used batteries and paper at school. 00:07:55
At Kyoto, the European Union committed to reducing its greenhouse gas emissions by 8% 00:08:02
by 2012. 00:08:07
But it's clear from changes in the climate already underway that there will have to be 00:08:09
much bigger cuts in global emissions after that. 00:08:12
The participation of all Europeans will be necessary to win the battle against global 00:08:15
warming. 00:08:19
The campaign will suggest that they adopt new habits. 00:08:20
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Idioma/s:
en
Niveles educativos:
▼ Mostrar / ocultar niveles
      • Nivel Intermedio
Autor/es:
The European Union
Subido por:
EducaMadrid
Licencia:
Reconocimiento - No comercial - Sin obra derivada
Visualizaciones:
695
Fecha:
24 de julio de 2007 - 14:24
Visibilidad:
Público
Enlace Relacionado:
European Commission
Duración:
08′ 24″
Relación de aspecto:
4:3 Hasta 2009 fue el estándar utilizado en la televisión PAL; muchas pantallas de ordenador y televisores usan este estándar, erróneamente llamado cuadrado, cuando en la realidad es rectangular o wide.
Resolución:
448x336 píxeles
Tamaño:
42.65 MBytes

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