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Boosting wine-making in Europe

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Subido el 19 de septiembre de 2007 por EducaMadrid

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Complex quality labeling and branding are hampering the competitiveness of Europe's wine sector. The European Commission hopes to remedy this through reform, ensuring that the wine market remains on a firm footing. Agriculture Commissioner Mariann Fischer Boel explains: "We spend far too much of our budget dispensing of surpluses [...] We should spend the money trying to improve the quality of wine to win new markets all over the world."

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Europe's vineyards shape some of the most beautiful regions in many European countries. 00:00:00
Europe's winemaking is a result of long tradition. 00:00:27
More than half of the countries of the European Union produce wine and make Europe by far 00:00:32
the largest producer in the world. 00:00:37
But it's not just quantity that counts. 00:00:42
Europe is home to the most famous wines in the world. 00:00:44
Wherever these beautiful vineyards are found, they provide much-needed jobs in rural areas. 00:00:47
More than 1.5 million holdings are a key part of the rural economy. 00:00:53
Europe is also the world's biggest exporter, and wine contributes significantly to the 00:01:01
main producer country's export revenue through exports of both high-quality wines and some 00:01:06
very competitive ones at the less expensive end of the market. 00:01:11
Wine markets and consumer demand continue to evolve, but we have not kept pace with 00:01:16
these changes. 00:01:21
As a consequence, we are not getting our full share of emerging wine markets, both 00:01:23
in Europe and in the rest of the world. 00:01:28
Since the 80s, wine consumption in Europe has fallen by 15%. 00:01:32
Consumption patterns have changed, with consumers turning away from table wines. 00:01:37
Nowadays people are looking for more quality. 00:01:42
This presents European vineyards with a golden opportunity. 00:01:46
These wines are produced with a combination of long-established tradition and high-tech 00:01:50
modern processes. 00:01:54
This involves precise mechanisms for pressing, fermentation and bottling. 00:01:56
Europe has generated world-renowned wine names and geographical indications, as well as historical 00:02:08
know-how and expertise for this high-end market. 00:02:13
But increasingly, the European wine sector faces problems competing with new world producers, 00:02:18
both in Europe and in overseas markets. 00:02:24
Our producers are hamstrung by more restrictive and illogical practices, and our systems of 00:02:28
quality labelling and branding are too complex. 00:02:34
These factors restrict EU producers' ability to compete. 00:02:38
The European Commission wants the wine sector to remain strong, and use the available budget 00:02:44
in the best way possible to increase its competitiveness. 00:02:48
We spent far too much money of our budget disposing of surpluses, for example by turning 00:02:52
wine into bioethanol. 00:03:00
When we should spend the money to try to improve the quality, try to win new markets all over 00:03:03
the world, I think we can do that. 00:03:10
The Commission has looked carefully into how to make European wine production more 00:03:13
competitive, and visited member states to hear their views. 00:03:17
We need a bold reform, and we must equip our wine-producing countries to face the challenges 00:03:22
of the 21st century. 00:03:29
We must strengthen our reputation as the best in the world, and we must preserve the fabric 00:03:32
of our wine-growing regions. 00:03:39
We must promote our wine forcefully, both at home as well as abroad. 00:03:42
Europe wants to use money to shift production towards higher production of quality wines, 00:03:49
to balance supply and demand, as well as introduce national packets to adapt support to local 00:03:54
needs and maintain the social and environmental fabric of wine-growing regions. 00:04:00
European wines are a beautiful taste of tradition. 00:04:07
This reform is not about cutting the wine budget. 00:04:11
It's simply a question of trying to use the money much more intelligently than we do today. 00:04:16
New, simplified and more cost-effective rules will help them stay ahead, and allow more 00:04:23
consumers worldwide to enjoy the responsible consumption of European wines with family 00:04:29
and friends. 00:04:34
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Idioma/s:
en
Niveles educativos:
▼ Mostrar / ocultar niveles
      • Nivel Intermedio
Autor/es:
The European Union
Subido por:
EducaMadrid
Licencia:
Reconocimiento - No comercial - Sin obra derivada
Visualizaciones:
1608
Fecha:
19 de septiembre de 2007 - 16:11
Visibilidad:
Público
Enlace Relacionado:
European Commission
Duración:
04′ 40″
Relación de aspecto:
4:3 Hasta 2009 fue el estándar utilizado en la televisión PAL; muchas pantallas de ordenador y televisores usan este estándar, erróneamente llamado cuadrado, cuando en la realidad es rectangular o wide.
Resolución:
448x336 píxeles
Tamaño:
10.83 MBytes

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