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The simple power of hand-washing - QUIZ - Contenido educativo

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Subido el 27 de julio de 2020 por Helena M.

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Dr. Myriam Sidibe promotes hand-washing with soap, setting up partnerships with governments, companies and communities to promote this simple, cheap, powerful disease-fighting tactic.

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Tanya Cushman Reviewer:" Elisabeth Buffard 00:00:00
Imagine that a plane is about to crash, with 250 children and babies. 00:00:15
And if you knew how to stop that, would you? 00:00:21
Now imagine that 60 planes full of babies and under 5 00:00:24
crash every single day. 00:00:30
That's the number of kids that never make it to their fifth birthday. 00:00:33
6.6 million children never make it to their fifth birthday. 00:00:37
Most of these deaths are preventable, 00:00:44
and that doesn't just make me sad, 00:00:46
it makes me angry, 00:00:48
and it makes me determined. 00:00:50
Diarrhea and pneumonia are amongst the top two killers 00:00:52
of children under five. 00:00:56
And what we can do to prevent this disease 00:00:58
He's in some smart, new technological innovations. 00:01:01
It's one of the world's oldest inventions. 00:01:06
Borrow soap. 00:01:10
Washing hands with soap, a habit we all take for granted, 00:01:14
can reduce diarrhea by half, 00:01:18
can reduce respiratory infections by one third. 00:01:20
Hand washing with soap 00:01:24
can have an impact on reducing flu, 00:01:26
trachoma, SARS, and most recently, in the case of cholera and Ebola outbreak, 00:01:28
one of the key interventions is hand washing with soap. 00:01:37
Hand washing with soap keeps kids in school. 00:01:41
It stops babies from dying. 00:01:45
Hand washing with soap is one of the most cost-effective ways of saving children's lives. 00:01:47
It can save over 600,000 children every year. 00:01:55
That's the equivalent of stopping 10 jumbo jets 00:01:58
full of babies and children from crashing every single day. 00:02:03
I think you'll agree with me 00:02:08
that that's a pretty useful public health intervention. 00:02:09
So now, just take a minute. 00:02:14
I think you need to get to know the person next to you. 00:02:17
Why don't you just shake their hands? 00:02:19
Please shake their hands. 00:02:21
All right, get to know each other. 00:02:23
they look really pretty. 00:02:24
All right. 00:02:26
So what if I told you that the person whose hands you just shook 00:02:27
actually didn't wash their hands when they were coming out of the toilet? 00:02:33
They don't look so pretty anymore, right? 00:02:37
Pretty yucky, you would agree with me. 00:02:40
Well, statistics are actually showing that four people out of five 00:02:43
don't wash their hands when they come out of the toilet. 00:02:47
Globally. 00:02:50
And the same way we don't do it when we've got fancy toilets, running water and soap available, 00:02:53
it's the same thing in the countries where child mortality is really high. 00:02:59
What is it? Is there no soap? Actually, soap is available. In 90% of households in India, 00:03:05
94% of households in Kenya, you will find soap. Even in countries where soap is the lowest, 00:03:13
like Ethiopia we are at 50% so why is it why aren't people washing their hands 00:03:20
why is it that my young this young boy that I met in India isn't washing his 00:03:28
hands well in my young family soap is used for bathing soap is used for 00:03:34
laundry soap is used for washing dishes his parents think sometimes it's a 00:03:41
precious commodity, so they'll keep it in a cupboard. They'll keep it away from him so he 00:03:47
doesn't waste it. On average, in Mayang's family, they will use soap for washing hands once a day, 00:03:52
at the very best, and sometimes even once a week for washing hands with soap. What's the result of 00:03:59
that? Children pick up disease in the places that are supposed to love them and protect them the 00:04:06
most in their homes. Think about where you learned to wash your hands. Did you learn to wash your 00:04:11
hands at home? Did you learn to wash your hands in school? I think behavioral scientists will tell 00:04:19
you that it's very difficult to change the habits that you have had early in life. However, we all 00:04:25
copy what everyone else do, and local cultural norms are some things that shape how we change 00:04:34
our behavior. And this is where the private sector comes in. Every second in Asia and 00:04:41
Africa, mothers by 111 mothers will buy this bar to protect their family. Many women in 00:04:48
India will tell you they learned all about hygiene diseases from this bar of soup from 00:04:57
Lifebuoy brand. Iconic brands like this one have a responsibility to do good in the places 00:05:01
where they sell their products. 00:05:08
It's that belief, plus the scale of Unilever, 00:05:10
that allows us to keep talking about hand-washing with soap 00:05:13
and hygiene to these mothers. 00:05:16
Big businesses and brands can change and shift those social norms 00:05:19
and make a difference for those habits that are so stubborn. 00:05:24
Think about it. 00:05:29
Marketeers spend all the time making a switch 00:05:30
from one brand to the other. 00:05:34
and actually they know how to transform science and facts into compelling messages 00:05:36
just for a minute imagine when they put all their forces behind a message as powerful as 00:05:43
hand-washing with soap the profit motive is transforming health outcomes in this world 00:05:50
but it's been happening for centuries the lifebuoy brand was launched in 1894 00:05:55
in Victorian England to actually combat cholera. 00:06:01
Last week, I was in Ghana with the Minister of Health 00:06:05
because if you don't know, 00:06:09
there's a cholera outbreak in Ghana at the moment. 00:06:10
118 years later, the solution is exactly the same. 00:06:14
It's about ensuring that they have access to this bar of soap 00:06:17
and that they're using it 00:06:21
because that's the number one way 00:06:23
to actually stop cholera from spreading. 00:06:25
I think this drive for profit is extremely powerful, sometimes more powerful than the most committed charity or government. 00:06:27
Government is doing what they can, especially in the term of pandemics and epidemics, such as cholera or Ebola at the moment. 00:06:37
But with competing priorities, the budget is not always there. 00:06:47
And when you think about this, you think about what is required to make handwashing a daily habit. 00:06:51
It requires sustained funding to refine this behavior. 00:06:58
In short, those that fight for public health are actually dependent upon the soap companies to keep promoting handwashing with soap. 00:07:05
We have friends like USAID, 00:07:15
the Global Public-Private Partnership for Handwashing with Soap, 00:07:18
London School of Hygiene and Tropical Medicine, 00:07:21
Plan WaterAid, 00:07:23
that all believe for a win-win-win partnership. 00:07:25
Win for the public sector, 00:07:30
because we help them reach their targets. 00:07:33
Win for the private sector, 00:07:36
because we build new generations of future handwashers. 00:07:37
and most importantly, win for the most vulnerable. 00:07:41
On the 15th of October, we will celebrate Global Handwashing Day. 00:07:45
Schools, communities, our friends in the public sector 00:07:50
and our friends in the private sector. 00:07:53
Yes, on that day, even our competitors, we all join hands 00:07:57
to celebrate the world's most important public health intervention. 00:08:00
What's required, and again, where the private sector can make a huge difference, 00:08:05
is coming up with this big creative thinking 00:08:08
that drives advocacy. 00:08:12
If you take our Help a Child Reach 5 campaign, 00:08:15
we've created great films 00:08:18
that bring the message of hand-washing with soap 00:08:20
to the everyday person 00:08:22
in a way that can relate to them. 00:08:24
We've had over 30 million views. 00:08:27
Most of these discussions are still happening online. 00:08:29
I urge you to take five minutes and look at those films. 00:08:31
I come from Mali, one of the world's poorest countries. 00:08:34
I grew up in a family where every dinner conversation was around social justice. 00:08:40
I trained in Europe's premier school of public health. 00:08:45
I think I'm probably one of the only women in my country with this high degree of health. 00:08:49
And the only one with a doctorate in hand-washing with soup. 00:08:54
Nine years ago, I decided, with a successful public health career in the making, 00:09:08
that I could make the biggest impact coming, 00:09:13
selling and promoting the world's best invention in public health, soap. 00:09:16
We run today the world's largest hand-washing program 00:09:21
by any public health standards. 00:09:25
We've reached over 183 million people in 16 countries. 00:09:28
My team and I have the ambition to reach 1 billion by 2020. 00:09:34
Over the last four years, business has grown double digits, 00:09:40
whilst child mortality has reduced 00:09:45
in all the places where soap use has increased. 00:09:47
It may be uncomfortable for some to hear 00:09:51
business growth and life saved 00:09:54
somehow equated in the same sentence. 00:09:56
But it is that business growth 00:09:59
that allows us to keep doing more. 00:10:01
Without it, and without talking about it, 00:10:04
we cannot achieve the change that we need. 00:10:06
Last week, my team and I 00:10:10
spent time visiting mothers 00:10:12
that have all experienced the same thing. 00:10:16
The death of a newborn. 00:10:19
I'm a mom. 00:10:21
I can't imagine anything more powerful and more painful. 00:10:22
This one is from Myanmar. 00:10:27
She had the most beautiful smile. 00:10:29
The smile, I think, that life gives you 00:10:32
when you've had a second chance. 00:10:33
Her son, Mio, he's her second one. 00:10:36
She had a daughter who passed away at three weeks. 00:10:39
And we know that the majority of children 00:10:43
that actually die, die in the first month of their life. 00:10:47
And we know that if we give a bar of soap 00:10:50
to every skilled birth attendant, 00:10:52
and that soap is used before touching the babies, 00:10:54
we can reduce and make a change in terms of those numbers. 00:10:57
And that's what inspires me. 00:11:01
Inspires me to continue in this mission. 00:11:02
To know that I can equip her with what's needed 00:11:04
so that she can do the most beautiful job in the world, 00:11:08
nurturing her newborn. 00:11:12
And next time you think of a gift, 00:11:14
For a new mom and her family, don't look far, buy her a soap. 00:11:17
It's the most beautiful invention in public health. 00:11:22
I hope you will join us and make hand washing part of your daily lives and our daily lives 00:11:25
and help more children like Mio reach their fifth birthday. 00:11:32
Thank you. 00:11:36
Idioma/s:
en
Idioma/s subtítulos:
en
Autor/es:
TED
Subido por:
Helena M.
Licencia:
Reconocimiento - No comercial - Compartir igual
Visualizaciones:
83
Fecha:
27 de julio de 2020 - 10:07
Visibilidad:
URL
Enlace Relacionado:
https://www.ted.com/talks/myriam_sidibe_the_simple_power_of_hand_washing?language=en
Centro:
IES CALATALIFA
Descripción ampliada:
Vídeo interactivo en inglés con preguntas
Duración:
11′ 45″
Relación de aspecto:
1.78:1
Resolución:
854x480 píxeles
Tamaño:
78.55 MBytes

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