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Mini-companies: cultivating entrepreneurial initiative at school

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Subido el 23 de julio de 2007 por EducaMadrid

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To meet the challenge of economic growth and employment, the European Union needs more successful and innovative companies, and more people who set up their own businesses. With that aim in mind, the European Commission has drawn up a number of recommendations aimed at promoting entrepreneurship in the educational system. The creation of mini-companies managed by pupils in secondary schools is one of the measures suggested by the Commission. Setting up, innovating, organising and managing: through their participation in a mini-business project, pupils learn to develop skills that will help them to become tomorrow's entrepreneurs. In northern Spain, pupils in the small town of Cudillero were involved during an entire school year in the setting up and management of a mini import-export and sales company. In Tsirguliina, Estonia, young people created a mini-firm that produces and sells an anti-stress computer mouse. In practice, the pupils had to determine the company's objectives, give it a name, design a logo, obtain financing, create the different departments (administration, finance, marketing, etc.) and manage it on a daily basis for a year. We put together the story of the mini-companies created and run by these Spanish and Estonian pupils. They present and explain their project, the role they played and what they got out of it. The documentary also contains the reactions of representatives of the local administration and school system, and of political officials from the Member States and the European Commission.

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Zigulina is a village of 400 inhabitants in the south of Estonia. 00:00:00
There are 240 students at the local school. 00:00:13
Kudijärvi is a fishing village in the northern Spanish Asturias region. 00:00:17
2,000 inhabitants, 220 students at the school. 00:00:21
These two small towns are situated in economically disadvantaged regions. 00:00:25
But the curriculum at both schools includes a remarkable project. 00:00:30
Lessons during which pupils aged between 15 and 17 learn to create and manage a business. 00:00:34
All these pupils took part in the project between 2003 and 2005. 00:00:41
In 2006, we asked them to relive their mini-company experience. 00:00:47
Management, administration, marketing, international trade, finance and public relations. 00:00:55
These are the departments created by the pupils at Kudijärvi with their teacher Olivia 00:01:19
in order to manage their business in a real way. 00:01:24
They defined its objectives to sell souvenirs, jewelry and local food products at the markets in the region. 00:01:31
But the business also took on an international dimension. 00:01:41
Importing from and exporting to a school in Mexico. 00:01:44
In most mini-companies, business is for real and is a far cry from the usual school routine. 00:01:48
The pupils chose the name for their business, Terramar. 00:02:04
The management and marketing departments take on the task of defining the legal structure. 00:02:09
It will be a cooperative. 00:02:14
Then comes the logo design. 00:02:17
Finally the money, the war chest. 00:02:20
It's agreed that the capital will be 200 euro. 00:02:23
Each of the pupils involved putting in 10 euro from their own pocket. 00:02:26
The administration department takes on the task of compiling the documents to constitute the company. 00:02:30
Teamwork is essential. 00:02:36
If one had a problem, the other would try to solve it. 00:02:48
As we all put in the same amount of money, we all had the same responsibilities and cooperated. 00:02:51
Both pupils and teachers receive a handbook giving guidelines which they use during the year. 00:02:58
Two hours every day. 00:03:03
The regional government provides the finances and sets up this initiative via Valnalon. 00:03:06
Asturias has a real need for new entrepreneurs. 00:03:11
After a long period of economic recession caused by the closure of many mines. 00:03:15
We want to change the mentality of the population. 00:03:20
We are a very industrial and coal mining region. 00:03:29
We need a change to enter the 21st century with a new mentality. 00:03:35
This is what we are looking for from the beginning with all these projects. 00:03:40
Without self-confidence there can be no spirit of enterprise. 00:03:49
This is why the pupils don't only work in the classroom. 00:03:52
They also have to cope in the real world. 00:03:55
Meeting suppliers like this small local business making fish products. 00:03:57
Maria, the marketing director, has to negotiate with the managing director to get the best price. 00:04:02
The marketing department was very entertaining. 00:04:10
We had to make a catalogue of all the products, the labels. 00:04:13
But it was also very difficult to work with the computer. 00:04:17
We often don't use it in the institute. 00:04:22
Good computer skills are necessary to prepare the sales brochure featuring souvenirs and jewellery manufactured in the region. 00:04:28
The young entrepreneurs quickly become aware that the 200 euro capital will not be sufficient to make a success of their company. 00:04:36
So they go to the bank. 00:04:43
The business plan looks good to the banker. 00:04:45
She has confidence in them and gives them an interest-free loan of 300 euro. 00:04:48
It is an important stage because we need this money to trade with Mexico. 00:04:57
We can't trade without this money. 00:05:03
We need it first to negotiate. 00:05:07
The fresh capital allowed them to produce a good brochure which is essential if the mini-company is to sell well in Mexico. 00:05:14
The money meant that they could buy the Mexican craft products in return. 00:05:22
Then transportation had to be found and the necessary shipping and order documents compiled. 00:05:27
The most difficult thing is that they assume responsibilities. 00:05:33
If the project goes well, it is because of their work. 00:05:38
And if they make mistakes, it will affect the results. 00:05:42
So they have to take responsibility for their task. 00:05:47
This is the most important thing. 00:05:50
We wanted to know if you could give us the sale permit for the market. 00:06:02
There is no problem with that, but you will have to make a request. 00:06:06
It is a very good experience. You learn a lot. 00:06:17
It has been unforgettable because you trade products, relationships with people from other countries. 00:06:20
You get to know how the company works. 00:06:29
You see the different cultures that other people have. 00:06:32
It has been very good. 00:06:36
For us, this project is especially interesting for two reasons. 00:06:38
On the one hand, because it is the first opportunity that our students have to face the real world of the company. 00:06:42
To know how a company works. 00:06:49
On the other hand, it is important for them to be able to create their own business. 00:06:52
In Estonia, pupils at the village school in Styrgölina set up their mini-company in 2003. 00:07:08
There were four of them together with their economics teacher and an external consultant. 00:07:16
Passionate about new technologies, they know that working at the computer for long periods can be stressful. 00:07:23
So, for the comfort of users, they want to market a very special anti-stress computer mouse. 00:07:29
The name of the company is RAT. 00:07:37
RAT is a limited company. 00:07:53
Once the logo has been designed, they came up with the best way of cladding the mouse to make it both attractive and relaxing. 00:07:57
Prototypes are made and the company's capital requirement is calculated according to the number of mice produced. 00:08:04
30 mice at 60 crowns a piece makes 1800 crowns or 114 euro. 00:08:12
It's just a start. 00:08:18
Marek, the economics teacher, guides the students during the work meetings for two hours every day after official classes are over. 00:08:20
Mark, the marketing director, analyses the production cost of a mouse. 00:08:43
119 crowns, a little over 7 euros. 00:08:47
Production begins. 00:08:56
For this, the group meets not far from the school, in the village's community centre. 00:08:58
Marek, the production manager, supervises the production. 00:09:03
Tasks are distributed. 00:09:07
The materials chosen and some members cut them out and sew them, while others stick them on. 00:09:09
The ears, mustaches and the eyes have to be attached. 00:09:14
The mouse must be as attractive as possible. 00:09:17
They have to be sold and a profit made. 00:09:20
Pila holds the purse strings. 00:09:23
All the partners are involved with quality control. 00:09:38
Everyone's quite happy. 00:09:42
The mouse looks good and it's nice to handle. 00:09:44
The creation of the website will publicize the product beyond the country's borders. 00:09:48
140 mice will be sold in Estonia at markets and trade fairs, 00:09:54
The creation of the website will publicize the product beyond the country's borders. 00:09:58
140 mice will be sold in Estonia at markets and trade fairs and abroad at international competitions. 00:10:02
It's a success. 00:10:29
The young entrepreneurs won several prizes at international competitions in Estonia, Norway, Malta and France. 00:10:31
Norway has already hosted the annual Junior Achievement Young Enterprise competition, 00:10:38
during which European mini-companies involved in the program present their projects. 00:10:44
The government has been a long supporter of this initiative. 00:10:50
My government is actually very proud of what the previous government did, 00:10:53
when it comes to young entrepreneurship. 00:10:58
And we are absolutely ready to follow up, in terms of money, but also in terms of encouragement, 00:11:01
because I think part of this is, yes, money. 00:11:08
We have discovered that mini-companies is one of the most efficient tools in actually producing new entrepreneurs. 00:11:12
Our studies show that about 20% of the young people who have been to mini-companies, 00:11:19
they are actually young entrepreneurs. 00:11:26
And this is a very good thing. 00:11:29
It's a very good thing. 00:11:31
It's a good thing. 00:11:33
It's a good thing. 00:11:35
I think that about 20% of the young people who have been to mini-companies, 00:11:37
they later on actually start their own business. 00:11:42
And this is exactly what we need in Europe. 00:11:45
We need more entrepreneurs. 00:11:47
And therefore, this is one of the concepts we are trying to really get across in Europe. 00:11:49
DINUS, a German machine tool manufacturer, has found itself a second vocation. 00:11:57
Since 2002, its managing director has been playing the role of coach 00:12:03
and visits schools in the region to support and advise the mini-companies. 00:12:07
At the end of the year, the mini-companies tot up the figures. 00:12:34
Business has been good in both Cudiero and Ciegolina, 00:12:38
because the two companies have made a profit. 00:12:42
RAT has sold 149 mice. 00:12:45
Their costs were 833 Euro and their turnover 1429 Euro. 00:12:48
That's a profit of 519 Euro. 00:12:53
A pretty good profit. 00:12:56
Terra Mar turned over 685 Euro and made a profit of 185 Euro. 00:12:58
A pretty promising start to a business career. 00:13:03
Terra Mar turned over 685 Euro and made a profit of 185 Euro. 00:13:18
From mini-company to a real business career was a simple step for Olivier Stritzel. 00:13:34
This young German entrepreneur, together with two other people, 00:13:40
is running a business hiring out buses for tourists and businessmen. 00:13:44
And this is not entirely surprising, because at the end of his secondary studies, 00:13:50
his mini-company was doing the same thing. 00:13:54
And when he left school at the age of 18, 00:14:04
he entered the very competitive tourism sector. 00:14:07
I think such competence is important to everybody, 00:14:33
not only in basic and secondary education, 00:14:37
but also in higher education and in the systems of lifelong learning. 00:14:40
So that's why I strongly recommend to our public or private authorities 00:14:45
to use entrepreneurship as part of curricula in our schools. 00:14:50
Mini-companies are very much in line with the Lisbon strategy, 00:14:56
aimed at creating prosperity and social well-being in Europe through innovative projects. 00:15:00
More than 200,000 young entrepreneurs are taking part in the project in 2006. 00:15:05
There should be more of them in the years to come. 00:15:10
And by developing an entrepreneurial spirit at school, 00:15:13
young people can make a conscious step towards a future professional career with less risk of failure. 00:15:16
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Idioma/s:
en
Niveles educativos:
▼ Mostrar / ocultar niveles
      • Nivel Intermedio
Autor/es:
The European Union
Subido por:
EducaMadrid
Licencia:
Reconocimiento - No comercial - Sin obra derivada
Visualizaciones:
1603
Fecha:
23 de julio de 2007 - 14:19
Visibilidad:
Público
Enlace Relacionado:
European Commission
Duración:
15′ 30″
Relación de aspecto:
4:3 Hasta 2009 fue el estándar utilizado en la televisión PAL; muchas pantallas de ordenador y televisores usan este estándar, erróneamente llamado cuadrado, cuando en la realidad es rectangular o wide.
Resolución:
448x336 píxeles
Tamaño:
79.35 MBytes

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