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PR Web In Plain English

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Subido el 10 de octubre de 2007 por EducaMadrid

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This video focuses on PR Web and how their service helps news get to the people that matter.

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You've done it. You have invented the first solar toaster. 00:00:00
Now you want people to come to your website where they can buy it. 00:00:05
You could advertise, but it's expensive and hard to measure. 00:00:08
Instead, you write a news release. 00:00:11
But the problem is getting the news release to people that want to see it. 00:00:13
You have choices. You could email your news release to news people. 00:00:17
Nah, emails get lost or ignored, and there's no way you can reach everybody. 00:00:20
You could use a traditional wire service. 00:00:23
Nah, it only goes to journalists, and it's way too expensive. 00:00:25
What you need is an inexpensive way to make your news easier to find 00:00:28
for consumers, reporters, and anyone else who is interested. 00:00:31
Think about it this way. 00:00:35
Every day, thousands of news stories flow through the web. 00:00:36
They form a giant and turbulent river of news. 00:00:39
Your news is one of thousands that are competing for attention. 00:00:41
Standing by the river are journalists, bloggers, analysts, and consumers, 00:00:44
all looking for news that interests them. 00:00:48
When your news flows down the river, you want the right people to catch it. 00:00:50
You could add your news to the river without help, 00:00:54
but it's likely to flow right by them and disappear unnoticed. 00:00:56
They see bigger fish to catch. 00:00:59
Boo! 00:01:01
There's a better way. 00:01:02
You need a news release that becomes one of the bigger fish, 00:01:04
one that's built for making your news more visible. 00:01:06
That's what PRWeb does. 00:01:09
Here's how it works. 00:01:11
You submit your news release to PRWeb, 00:01:12
and the document is transformed into one that's specially built for the web. 00:01:14
The release is now friendlier to search engines and looks great, too, 00:01:18
with photos and even video. 00:01:21
Your news will get on top news sites like Yahoo and Google 00:01:23
and be distributed via RSS, emailed to tens of thousands of subscribers, 00:01:26
appear in search results, and even sent to top newspapers 00:01:30
like the USA Today and New York Times. 00:01:33
This new release is built to become the bigger fish 00:01:35
for newsmakers that are interested in you. 00:01:38
Yay! 00:01:40
Each person that writes about your toaster creates buzz 00:01:41
and sends more visitors to your website. 00:01:44
Maybe home appliance journalists catch it first via RSS, 00:01:46
then environmental bloggers find it with keywords. 00:01:49
As time flows, the story gets bigger with more internet buzz. 00:01:52
More and more people see your photos, watch your video, and buy your toaster. 00:01:55
Google and Yahoo News pick up your story. 00:01:59
Suddenly, your seller toaster is big news, and it didn't cost a lot. 00:02:02
This is great, but hold on. Your story doesn't end there. 00:02:06
Once your release flows through the web, it doesn't disappear like an email or ad. 00:02:09
Instead, it continues to live on PRWeb. 00:02:13
It's easy to get started. 00:02:15
Create a free account on PRWeb.com, 00:02:17
upload your news release with photos and video, 00:02:19
submit it to PRWeb to send it down the river of news for you. 00:02:21
Then you can discover things like how many people read your release, 00:02:24
and watch how getting your news to the right people 00:02:27
can increase the sales of your seller toaster, 00:02:30
giving you the satisfaction to focus on other things. 00:02:32
PRWeb gets your news to the people that matter most. 00:02:35
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Idioma/s:
en
Autor/es:
Common Craft
Subido por:
EducaMadrid
Licencia:
Reconocimiento - No comercial - Sin obra derivada
Visualizaciones:
1144
Fecha:
10 de octubre de 2007 - 17:02
Visibilidad:
Público
Enlace Relacionado:
The Common Craft Show
Duración:
02′ 40″
Relación de aspecto:
4:3 Hasta 2009 fue el estándar utilizado en la televisión PAL; muchas pantallas de ordenador y televisores usan este estándar, erróneamente llamado cuadrado, cuando en la realidad es rectangular o wide.
Resolución:
480x360 píxeles
Tamaño:
7.75 MBytes

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