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Male Gaze Advertisements 4 - Contenido educativo
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Hi everyone, we are a group of Second of Bachillerato and we are going to see two different advertisements by the famous company of cars, Alfa Romeo.
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The first ad, published 6 years ago, will be explained by my first classmate, and the second ad, published a few months ago, will be explained by my second classmate.
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Then, I will make the conclusion to finish the presentation.
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Look at me, touch me, caress me, provoke me, seduce me, control me, protect me, yell at me, relax me.
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I am Julieta, if you are going to talk about me, test me.
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Nuevo Motor B is the one fully equipped with an exceptional financing.
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Okay, so as we have seen in this first advertisement,
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Alfa and Romeo try to sell their product by showing a woman as an object.
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They try to sexualize her behavior and her language.
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Her language can obviously be misunderstood because of the context in which it is said,
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and her behavior puts her in a place in which the men can manipulate her and her behavior,
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So, puts the man in a higher position than the woman's.
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And we think that this is discriminating for the woman's.
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Now, we are going to see the second advertisement.
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¿Puedo conducir?
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No.
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¿Puedo conducir?
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No.
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Pero puedes aparcarlo si quieres.
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Conduce un Stelvio 210 caballos Q4 por 299 euros al mes con seguro a todo riesgo y mantenimiento incluido.
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as you have seen this ad is totally different here the car is not shown as
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if it was a woman and also it does not sexualize the figure of a woman actually
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it's quite the opposite this ad breaks some stereotypes for example the man is
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usually the one who drives the car but in this ad the woman is the one driving
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the car and she's like the one in charge of the relationship in addition this ad
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does something different from the other it shows some features about the car
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focusing on the product and not on the actress.
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That's why this could be the perfect ad, because it doesn't offend anyone.
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In conclusion, Alfa Romeo's company learned from their mistakes
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and now make advertisements focusing in the product knowing sexual connotations
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or representing the woman as an object to sell their products.
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- Subido por:
- Monica V.
- Licencia:
- Reconocimiento - No comercial - Compartir igual
- Visualizaciones:
- 12
- Fecha:
- 29 de mayo de 2023 - 19:28
- Visibilidad:
- Público
- Centro:
- IES SAN JUAN BAUTISTA
- Duración:
- 03′ 08″
- Relación de aspecto:
- 4:3 Hasta 2009 fue el estándar utilizado en la televisión PAL; muchas pantallas de ordenador y televisores usan este estándar, erróneamente llamado cuadrado, cuando en la realidad es rectangular o wide.
- Resolución:
- 2016x1512 píxeles
- Tamaño:
- 42.03 MBytes
