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Subido el 8 de agosto de 2023 por Elena M.

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Welcome to the first in this series of videos on the module of International Digital Trade, 00:00:00
which belongs to the second year of the vocational training cycle Higher Technician 00:00:04
in International Trade. In this first didactic unit, Introduction to International Digital Trade, 00:00:08
Context and Institutions, we intend to give a general vision of the characteristics of the 00:00:14
international digital trade and the great amount of opportunities it offers in the process of 00:00:18
internationalizing the company. In this way, an overview on the opportunities and features of 00:00:23
international digital trade will be given, as well as a visit through the web pages of the 00:00:28
most representative institutions, where we will see how to obtain some information that helps us 00:00:32
make decisions on exporting. During the last decades, the world has been experimenting with 00:00:37
lots of changes at a very high speed. New realities displace one another with almost 00:00:43
no time for society to get used to and familiar with the previous ones, or to make the most of 00:00:48
their profitability. Success will happen to those individuals and businesses who are able to foresee, 00:00:52
adapt, and prepare themselves for the next change that, no doubt, will happen before expected. 00:00:58
From the point of view of international trade, two factors in the future development of businesses 00:01:04
should be pointed out. The first one is globalization, the term that the Spanish 00:01:08
Royal Academy defines as the process through which economies and markets, together with the 00:01:13
development of the communication technologies, acquire a worldwide dimension, so that they 00:01:17
increasingly depend on external markets. The second one is the generalization of information 00:01:22
and communication technologies, and their expansion as a force behind international 00:01:27
transactions. The interconnection of international markets and the generalization of the use of 00:01:33
technology mean a great market opportunity, an obvious opportunity for the company's 00:01:40
internationalization, and, therefore, for the international digital trade field. 00:01:44
The internet makes it possible to move from a traditional trade model to a virtual one, 00:01:50
in which we can carry out the same actions taken in any decision-making process for purchases 00:01:54
with no need to move or to consider timetables and with increasing security 00:01:58
digital or electronic trade comprises those economic transactions carried out through the 00:02:03
internet it has its own features taking into account the separation in space and time existing 00:02:09
between the buyer and the seller they are availability from anywhere at any time global 00:02:14
range by offering products in international markets, saving costs by reducing the number 00:02:19
of intermediaries, impossibility to touch or try a product. Thanks to the development of the 00:02:24
international digital trade we can get to know the potential of foreign markets, reach our target 00:02:30
audience more directly and personally and, consequently, we can grow as a company at an 00:02:34
international level. In any case, we must always consider that an electronic sale to a third-party 00:02:39
country is an export, therefore it will be essential to become informed about the applicable 00:02:45
law in the destination country, according to the type of product. Generally, a series of questions 00:02:49
may arise when considering exportation of a product. Does my product have potential in 00:02:55
foreign markets? In which ones? Should I adapt it? How can I reach my clients, international fairs, 00:03:00
direct or reverse trade missions, or online marketing actions? Can I finance the export? 00:03:08
Where can I find aid, maybe in the official credit institute, foreign trade institute, in the Spanish Chamber of Commerce, or through crowdfunding campaigns? 00:03:13
Are there any barriers to exporting or duties in the destination country? 00:03:22
What is the required documentation in the destination country? 00:03:27
Which transport documents should I use? 00:03:32
should i use digital media will allow us access to information and institutions in order to answer 00:03:34
most of these questions by significantly reducing the time and the costs to get those answers 00:03:41
the internet will allow the exporter to obtain information training and help in three big areas 00:03:46
information search for potential markets entry barriers aid product promotion potential 00:03:52
distributors, etc. Communication, through digital communication media which, as we will see later, 00:03:58
can be owned, paid and earned, web page, social media like Facebook, Instagram and LinkedIn, 00:04:05
blogs, forums. Commercialization through the strategy of e-commerce at an international level. 00:04:11
In this context there exist some international and national bodies that the exporting company 00:04:19
must know. The entities with supranational character are, World Trade Organization, 00:04:24
United Nations Conference on Trade and Development, Organization for Economic Cooperation and 00:04:30
Development, International Chamber of Commerce. 00:04:35
The entities with national character are, Secretary of State for Trade, Spanish Institute 00:04:39
for Foreign Trade, Chambers of Commerce Industry and Shipping. 00:04:45
Let's get to know each of them in greater detail and the possibilities they offer, the 00:04:50
World Trade Organization is the international organization in charge of the rules 00:04:54
that regulate trade among countries. The agreements made by the WTO have been negotiated and signed 00:05:00
by most of the countries that take part in world trade with the aim that trade exchanges 00:05:06
are made as fluently, predictably, and freely as possible. The World Trade Organization 00:05:11
offers interesting possibilities when analyzing export markets. In the statistics section 00:05:17
we will find quantitative information related to economic and commercial policies in the economic 00:05:23
studies and analysis section there is research on lots of topics of interest and in the section of 00:05:31
publications there are commercial profiles of the countries which contain information on imports and 00:05:37
exports or products and services as well as the activity of the country in the management of 00:05:42
patents and brands. Educational resources such as videos and documents can also be found. 00:05:48
UNTACT is the main body of the United Nations for Trade and Development. 00:05:56
For the exporter, the statistics part is especially interesting. It contains data, 00:06:01
country profiles, both general and specific to the situation of maritime transport, 00:06:07
and infographics that we can find useful when creating a presentation in a more visual way. 00:06:12
let's move to the data section because here it is very interesting that the data can be exported 00:06:17
we can screen data according to the factors we are interested in as a sample we can go to trade 00:06:25
structure and generate a matrix from the year 2016 to the year 2021 and we can filter later 00:06:32
through aspects such as geographical areas or a specific country if we select individual economies 00:06:39
Also, if we want some information on imports or exports, or on the years we are interested in. 00:06:46
If we want to save this information, we can export the table. 00:06:52
Another filter that can be interesting is type of product. 00:06:56
Here it can be seen that we can even search for a specific type of product. 00:07:00
I'm going to introduce, for instance, women's clothes, 00:07:05
and the table will be displayed again with those updated data. 00:07:08
Let's visit the Organization for Economic Cooperation and Development, 00:07:14
whose goal is to promote policies that favor prosperity, equality, opportunities, and 00:07:18
well-being. In the homepage, we can find relevant news on different topics, many of them about 00:07:23
international trade. In the countries section, we can find information that helps us make decisions 00:07:29
when exporting to a specific country. For instance, if we do some research on Australia, 00:07:35
we will see that there are plenty of economic data, statistics, indicators, 00:07:41
and predictions about trade that can help us decide if it is a good target country for our products. 00:07:46
International Chamber of Commerce. This is an international body that promotes the opening 00:07:53
of international trade and investment as well as a market economy. The inquiries section can 00:07:58
be highlighted. There, we can either make an inquiry ourselves or revise inquiries by other 00:08:04
users either on Inca terms or banks, insurances and payment methods. As national institutions, 00:08:11
the Secretary of State for Trade stands out primarily. It is part of the Ministry of Industry, 00:08:19
Trade and Tourism. As you can see, there is a menu on the left where we can find statistics, 00:08:25
publications and reports as we have seen on the other sites. There is also a section for AIDS, 00:08:32
international fairs, and awards. If we look at the internationalization strategy. 00:08:38
Part, the section countries with strategic sector performance or PACE is especially useful. 00:08:45
There, we will find a selection of 12 countries with a strategic performance in certain fields, 00:08:51
with potential for Spanish companies. If we click on Brazil, for example, we will see why it is 00:08:57
interesting to invest there for spanish companies what are the spanish trade relations like the 00:09:03
strategic sectors and the planned actions the spanish institute of foreign trade also dependent 00:09:08
on the ministry of industry trade and tourism has the mission of promoting companies competitiveness 00:09:16
if we surf its website the first thing we find is the possibility to access information either 00:09:21
through sectors or through countries if we go to the field of non-alcoholic beverages for example 00:09:27
and we click on search, will be shown the events that are currently open for enrollment. 00:09:33
If we go to all our services, we'll see all supporting programs and services, 00:09:38
the funding for internationalization, and business opportunities. There is also a section for new 00:09:42
exporters where programs and supporting services are offered to companies that want to start 00:09:48
exporting. In the training and education section, virtual classroom, there is a quite original space 00:09:52
called tips where through videos we will be given some tips on how to export to and negotiate with 00:09:58
different countries the spanish chamber of commerce the spanish chamber of commerce through 00:10:03
its network of official territorial chambers of commerce is in charge of supporting spanish 00:10:10
companies as far as foreign trade is concerned we count on the program of international expansion 00:10:15
for smes spanned and on business cooperation committees there are two other relevant entities 00:10:20
for exporters whose aim is to facilitate that companies interested in exporting can find all 00:10:27
the necessary information very visually in one single website. The ITC or Intrasyn is a joint 00:10:31
body from the World Trade Organization and the United Nations. Its main goal is to help companies 00:10:38
from developing countries to become more competitive in the global market and to accelerate 00:10:44
their economic development. On the other hand, the Global Trade Help Desk is an initiative from 00:10:48
several agencies whose objective is to simplify the market research for companies, especially for 00:10:56
micro, small, and medium-sized companies, through the integration of commercial and business 00:11:01
information in one single website. We will delve into both entities in subsequent videos. 00:11:06
Subido por:
Elena M.
Licencia:
Reconocimiento
Visualizaciones:
6
Fecha:
8 de agosto de 2023 - 11:23
Visibilidad:
Clave
Centro:
IES CIUDAD ESCOLAR
Duración:
11′ 16″
Relación de aspecto:
1.78:1
Resolución:
1920x1080 píxeles
Tamaño:
257.24 MBytes

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