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Subido el 10 de noviembre de 2022 por Alberto O.

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This is the factory floor of Hyatt Denim, a small company in the seaside town of Cardigan 00:00:00
in West Wales. 00:00:18
Whether they're cutting or stitching, everybody here shares the same goal – to produce a 00:00:23
pair of simple but high-quality denim jeans. 00:00:29
Can I describe our jeans? I mean, our jeans are a classic, you know, five-pocket western 00:00:36
jean and our design philosophy is to keep things as simple as we can and we don't want 00:00:42
to be high fashion because high fashion comes in and then it goes away and so we want to 00:00:49
make a classic pair of jeans, we want to make, you know, one of the best jeans in the 00:00:56
world and we want to keep it as classic and as simple as we can because, like, classic 00:01:01
doesn't come in or go out of fashion, it just stays. 00:01:07
The Hyatt Denim company was founded in 2002 by David and his wife Claire. Since then, 00:01:11
it has become a cult fashion brand, selling to customers all over the world. 00:01:19
The company has attracted the attention of the world's media, as well as some very 00:01:28
famous celebrities. 00:01:32
Meghan Markle, the Duchess of Sussex, even wore a pair of Hyatt Denim jeans on a royal 00:01:35
visit to Wales – a major moment for the small but ambitious business. 00:01:41
However, this is not the first time jeans have been manufactured in Cardigan. David 00:01:48
and Claire started their company with a particular mission in mind. 00:01:54
The reason we started it is to try and get 400 people their jobs back because, you know, 00:01:59
for people out there to know the back story is, you know, this small town in West Wales 00:02:05
used to have Britain's biggest jeans factory in it and it made 35,000 pairs of jeans a 00:02:10
week. I mean, that's a big number, but it did it for 40 years. And then in 2002, the 00:02:17
factory closed because the economics had changed and, you know, the factory gates closed. And 00:02:24
so, and the question myself and Claire asked was, could we open those gates again and keep 00:02:31
them open? 00:02:37
Today, Hyatt operates from the old factory and employs many of its former workers. They 00:02:40
call these lifelong jeanmakers their grandmasters, thanks to the skills and experience they bring 00:02:48
to their craft. 00:02:55
My name is Claudio Bellotti. I'm the Grandmaster in Cutting. Originally, I was born in Italy 00:02:59
and then came over to this country when I was three years old and lived in this area 00:03:06
ever since. It's something I've always done since the age of 15. I worked with Hyatt from 00:03:10
the start. David and Claire approached me and asked me if I'd like to help them start 00:03:17
up a jeans factory again. To see jeans being made in Cardigan again was something I never 00:03:25
thought I'd see. 00:03:30
And what does Claudio think makes a good pair of jeans? 00:03:32
I think it's the love you put into it, and that's what it is. Unless you love doing what 00:03:37
you're doing, then I think it's, don't get the reward for putting all that effort in. 00:03:43
Hyatt is delighted to employ the former factory workers, but the company doesn't follow the 00:03:53
original business model. Instead of the 35,000 pairs of jeans a week that the old factory 00:03:59
manufactured, the Hyatt Jeans Company produces only around 180 pairs. This is because, after 00:04:08
Claudio and his team have cut the denim, each pair of jeans is made by hand, crafted from 00:04:19
start to finish by one person. This focus on quality rather than quantity, as well 00:04:27
as the importance they place on environmental sustainability, sets them apart from many 00:04:35
others in the clothing industry. So, how does Hyatt fit in today's world of fast fashion? 00:04:41
I don't think it makes the human being feel very good because, oh, I've bought something, 00:04:49
then I discard it. How do I feel? After a while, you don't think very much of either 00:05:02
the environment or yourself. I think that ultimately messes with people, but also from 00:05:09
an environmental point of view, how does that work for the environment? Actually, it doesn't. 00:05:14
The biggest and best thing we can do for the environment is make something last as long as 00:05:23
possible. Yes, we do free repairs for life, and that means that those jeans last more and more 00:05:27
time, and that's good. I think we're as far away from fast fashion as I can possibly get. 00:05:34
And if we could get even further, I would love it. 00:05:41
The company also has a no-wash club to help lower the jeans' environmental impact, 00:05:45
even after they've been sold. 00:05:51
There's a reason for the no-wash club, and it's twofold. And one is to, 00:05:55
you know, if you want to have a truly beautiful pair of jeans, then if you don't wash it for 00:06:01
three weeks, five weeks, you know, a couple of months, all those creases that you put in there 00:06:08
and those wrinkles, you know, when you wash it once, the dye goes out, and all those creases 00:06:13
and that imprint of you as a human being is there, and it looks incredibly beautiful. 00:06:20
The second part is, you know, 80% of the impact of a pair of jeans is by you and I washing it. 00:06:27
So, like, getting people to not wash a pair of jeans for three months or six months has 00:06:35
a huge impact in the world. And so the greenest jean is the one that you don't wash. 00:06:40
Hyatt's reputation for quality and craftsmanship, 00:06:49
together with caring for the planet, has been key in its success. 00:06:53
And this success is something that David, Claire, and their whole team can be proud of. 00:06:58
I'm proud of it. I love the fact we make one of the best pairs of jeans in the world, 00:07:08
and that's good. And the grandmasters downstairs, they're proud of it. They even sign each pair. 00:07:14
And there's a thing on the pocket that says, all artists sign their work. 00:07:21
Because we must be one of the few companies in the world where they actually make it from start 00:07:25
to finish. Like, I mean, the robots might be coming, but they're not coming to Cardigan anytime soon. 00:07:28
Subido por:
Alberto O.
Licencia:
Todos los derechos reservados
Visualizaciones:
212
Fecha:
10 de noviembre de 2022 - 11:09
Visibilidad:
Público
Centro:
EOI E.O.I.DE MADRID-VALDEZARZA
Duración:
07′ 40″
Relación de aspecto:
1.78:1
Resolución:
640x360 píxeles
Tamaño:
33.23 MBytes

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