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Male Gaze Advertisements 2 - Contenido educativo

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Subido el 29 de mayo de 2023 por Monica V.

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Hello, welcome to our presentation. We're from the school ESM Juan Bautista and today we're going to talk about the menstruation and how it has been portrayed over time. 00:00:00
First of all, we're going to start with the index. We're going to begin with a brief introduction. 00:00:12
Then we're going to continue with advertisement from the 20s, then advertisement from the actress Courtney Cox from the 80s. 00:00:18
then we're going to continue with a comparison between two advertisements from the 2000 00:00:26
and we're going to close our presentation with a conclusion. 00:00:33
To understand more about the menstruation, 00:00:40
we have to take into account that the word menstruation goes for two significants 00:00:43
that are menses, that is month in Latin, and mene, that is moon in Greek. 00:00:54
Well, the first tampons created were made by the Egyptians around 1,500 years before 00:00:59
Christ and they were made out of papyrus. 00:01:15
Well, later in the 20th century, during the First World War, nurses discovered that cotton 00:01:19
absorb blood as as good as any other material that was used for sanitary products 00:01:28
then in the 1920s and 1950s cortex was created and was extended between females then in 1957 00:01:39
the U.S. legalized a contraceptive pill for menstrual disorders that in the end was useless 00:01:56
because it created more problems to the woman's health. Then in 1972, the U.S. banned advertising 00:02:07
of sanitary products on tv to understand more about the sanitary products from 1920s 00:02:20
we have to say that because of the emancipation of women and the feminist movement 00:02:32
the clothes were changed because women had to work and had to be secure about not 00:02:40
having any jobs on their own clothes so Kimberly Clark created Kotex that was a 00:02:49
sanitary belt that allowed women to exchange disposable pads made of cotton 00:03:01
just to make women more comfortable while they were working. 00:03:10
In 1985, Tampax launched a commercial 00:03:23
which was protagonized by the American actress Courtney Cox 00:03:26
that you may know her for her role in the Popularity Conference. 00:03:30
She was the first person who said for the first time 00:03:34
the period instead of the time of the month as it was a taboo. 00:03:38
and now we're going to watch a video of Courtney Cox in 1995 do you change your 00:03:42
life for one week because of that time of the month still using pads then let 00:03:54
me tell it to you straight Tampax can change the way you feel about that time 00:03:58
Tampax tampons protect differently than a pad so you feel cleaner and feeling 00:04:03
cleaner is more comfortable plus more women use Tampax than any other tampon 00:04:08
or pad now that's something remember there's a feeling with tampax it can actually change the 00:04:12
way you feel about your period the advertisement from 2000 changed in the in regards to the 00:04:19
commercial from decades ago due to a massive arrival of feminism and the empowerment of 00:04:28
the woman we can see in the logo from the company box which changed to a box the value of being a 00:04:33
Now we are going to watch two videos that contain differences concerning the perspective of the period and the table it follows. 00:04:40
The first video is from the Apex Liberty from 2019 and you can see that the menstruation is portrayed as a festive and the liquid that represents the blood is blue. 00:04:52
And these clearly don't represent how women feel about their period. 00:05:02
period. In the second video, the period is portrayed as painful and unpleasant. Also, 00:05:08
the liquid which represents the blood is red as in real life. 00:05:13
The new EVAX Liberty is very, very, very different from all the compresses you know. It will make 00:05:20
you feel more, more, cleaner than ever. Its flexible material adapts perfectly to you, 00:05:26
removes the moisture from your skin and now neutralizes the smell. With EVAX you will feel 00:05:33
Cleaner, you will feel better. 00:05:37
I just feel like half of my body looks like a monster. 00:07:19
Okay, to close our presentation, we're going to finish with the conclusion. 00:07:47
The PIN tax is the additional cost of products that are only used by women, 00:07:52
such as sanitary pads or erasers. 00:07:57
To reconnect with what my classmate just has said, 00:08:04
there's a stigma between these kind of products that are directed to women and it has been shown 00:08:09
by many studies that if a woman drops a tampon out of her bag makes a worse impression that 00:08:21
if she drops any other object out of her purse or bag. 00:08:34
Also, this is helped by the disinformation on the subject, 00:08:41
and although women have always bleed from the period 00:08:47
and have always been suffering from this, 00:08:53
we are still fighting 00:08:59
to break the taboo 00:09:03
and break the stigma 00:09:05
because the period 00:09:08
is not something we can choose 00:09:10
because 00:09:12
it's something we suffer from 00:09:13
and well that 00:09:16
is our presentation 00:09:19
thank you so much 00:09:22
Subido por:
Monica V.
Licencia:
Reconocimiento - No comercial - Compartir igual
Visualizaciones:
15
Fecha:
29 de mayo de 2023 - 19:10
Visibilidad:
Público
Centro:
IES SAN JUAN BAUTISTA
Duración:
09′ 25″
Relación de aspecto:
1.78:1
Resolución:
1920x1080 píxeles
Tamaño:
34.91 MBytes

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