4ºTECH_Design Thinking ENG | Mediateca de EducaMadrid

Hey, welcome. Today, we're going to dig into a really powerful idea. 00:00:00

What if the key to solving our toughest problems isn't buried in data, but in actually understanding people? 00:00:04

Let's jump right in. 00:00:10

Just think about it for a second. 00:00:11

So often, right, in our work, in our projects, we're all chasing numbers, metrics, and KPIs. 00:00:13

But what about the actual person on the other end of that spreadsheet? 00:00:18

How do we stop designing for data points and start building for real, living, breathing human beings? 00:00:22

Well, the answer might just be in a framework called design thinking, and it's a method that 00:00:28

basically flips the whole script. It says, hey, don't start with the product, start with the 00:00:33

person. The whole idea is to find really innovative solutions by putting the user's needs right at the 00:00:38

center of everything and letting creativity and imagination lead the charge. So how does this 00:00:43

actually work? I mean, what does it look like? Well, this isn't just some fuzzy feel-good concept. 00:00:49

It's a really structured five-phase roadmap. 00:00:54

We're going to walk through it together, step by step, to see how it unlocks some seriously cool innovation. 00:00:57

So here they are, the five core steps. 00:01:03

Empathize, define, ideate, prototype, and test. 00:01:05

Just think of this as our map for the next few minutes. 00:01:09

Let's go ahead and break down each one to see how this powerful cycle really works. 00:01:12

Everything, and I mean everything, starts right here, with step one, empathy. 00:01:17

And look, this is way more than just feeling sorry for someone. 00:01:21

It's about deeply, genuinely understanding their world. 00:01:25

It's the absolute foundation for everything that comes next. 00:01:28

Because without it, we're really just guessing. 00:01:31

And this quote just, it gets right to the heart of it. 00:01:34

We're not just listening to what people say they want. 00:01:37

No, the real goal here is to dig deeper and, as the source material puts it, 00:01:40

discover and understand their true needs and motivations. 00:01:44

We're basically hunting for that unspoken why that's driving their behavior. 00:01:48

So here's the bottom line for this phase. 00:01:53

Your first job is just to become an observer, a listener. 00:01:55

You've got to step into your user's shoes and try to see the world completely from their 00:01:59

point of view. 00:02:03

That insight you gain, that's the raw material for everything that follows. 00:02:04

Okay, so you've listened, you've observed, you probably have a mountain of insights, 00:02:09

notes, maybe some scribbles on a napkin. 00:02:12

So what do you do with all of it? 00:02:15

That's where we hit step two, define. 00:02:17

This is where we start sifting through all that noise and go from these broad observations to a single focused challenge. 00:02:20

The purpose here is to really analyze everything you've gathered and, just like the quote says, select what really adds value. 00:02:26

It's all about finding that one key problem, you know, the one where a solution would make the biggest, most meaningful difference. 00:02:34

I like to think of this as the focus phase. 00:02:42

If empathy was all about opening up and taking everything in, well, defining is about zooming way in. 00:02:45

You're basically pouring all your findings into a funnel until you're left with a single, clear, and actionable problem statement. 00:02:50

That clarity is absolutely crucial before you can even think about solutions. 00:02:57

All right, now we have our focused problem. 00:03:02

And this, this is where the magic happens. 00:03:05

We're moving into the most creative, most expansive part of the whole journey. 00:03:07

Step three, ideate. 00:03:11

It's time to throw the doors wide open and just explore every possible solution we can dream up. 00:03:13

This quote just captures the mindset perfectly. 00:03:18

The goal is to launch the greatest number of ideas possible. 00:03:22

And the single most important rule? 00:03:25

Limit judgments or prejudices. 00:03:28

Seriously, no idea is too small, too weird, or too ambitious. 00:03:30

Right now, it is all about quantity over quality. 00:03:34

So remember that funnel we talked about in the define phase? 00:03:37

Well, this phase is like an explosion. We are now exploring outwards, in every direction. 00:03:41

The goal is pure, unfiltered idea generation. The practical, the impossible, the totally wild. 00:03:47

You welcome all of it. Because you never, ever know where that breakthrough idea is going to 00:03:53

come from. Okay, so we've got our best ideas selected. Now what? Now we enter the final two 00:03:57

very interconnected phases. Prototyping and testing. This is where we stop talking and 00:04:04

we start doing. It's all about making our ideas tangible and learning as quickly as we possibly 00:04:09

can. And you can see this great little action loop here. First, you build a prototype. And listen, 00:04:14

this does not have to be fancy. It can be a paper sketch, a cardboard model, anything that makes 00:04:20

your idea real enough to touch. Then you put it in the hands of the very people you're designing for 00:04:24

and you just watch. You let them test it, play with it, and give you their gut reaction. 00:04:29

This is really the moment of truth, and the feedback you get is absolute gold. 00:04:33

It's just like the source material says. 00:04:39

Based on what you learn, the team must make the corrections and improvements that arise. 00:04:41

The goal isn't to be right on the first try. 00:04:46

It's to learn really fast what needs to change. 00:04:48

And that's maybe the most important takeaway of all. 00:04:51

This process isn't some neat, straight line from A to B. 00:04:54

It's a cycle. 00:04:57

It's iterative. 00:04:58

You build, you test, you learn, and then you do it all over again. 00:04:59

And each loop gets you closer and closer to a solution that truly actually works for people. 00:05:03

So keeping this whole human-centered approach in mind, I'll just leave you with this one thought. 00:05:08

What problem will you solve differently now? 00:05:13

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