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Una experiencia de emprendimiento femenino: Bodega Ca' di Mat - Contenido educativo
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Intervención de Victoria Serrano -Administradora de Bodegas Ca' di Mat- en la 1ª Jornada de Emprendimiento Femenino del CPIFP Escuela de la Vid
Of a past, a life lived much too fast
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To hold on to, how am I losing you?
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A broken house, another dry month
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Waiting for the rain
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And I have been resisting this decay
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I thought you'd understand
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But this is all I ever was
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And this is all you came across
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Those years ago
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Now you've gone too far
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Don't tell me that I've changed
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Because that's not the truth
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And now I'm losing you
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Fragile sound
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The world outside just watches as we crawl
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Crawl towards a life of fragile lines
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And wasted time
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And so I cry
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As I hold you for the last time in this life
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This life I tried so hard to give to you
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What would you have me do?
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That this is all I ever want
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And this is all you came across those years ago
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Now you've gone too far
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Don't tell me that I've changed because that's not the truth
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And now I'm losing you
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Where I used to end was where you start
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You were the only one
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And now I see your eyes move too fast
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You were the only one
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Careful hands
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Nobody wants you to go to the countryside
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Everyone says you have to go to the city
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because the countryside here is for those who do not study
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they go to the countryside
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or for older people because they like to go to the countryside
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go to the garden
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that is the field when I knew him so then I left I left with what
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my boyfriend who was is my husband who gives the coincidence that he is from the area of barolo in the
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area of italia also coming from a family of winegrowers and well we went to brussels and
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we have been working for a long time until one day because one of my grandparents
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was getting older and I already have my age too and he told me that the vineyards were going to be abandoned
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because neither my mother nor her two children, my mother and my uncle,
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did not want to continue with the vineyards because they did not want to continue.
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So that day I made a promise to tell them that they were not going to leave us,
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that I was going to continue with those vineyards that I remembered with so much affection since I was little.
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I had left when I was 18 and I had already been in Brussels, in Milan, all over the world,
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and I had that memory of the vineyards.
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And that's when it all started. I saw it very easily at that time and said, don't worry, I'm going to take care of it, let's see, there are the vineyards, there is the cooperative, as you know,
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well, that's it, we make them, they are plowed, we take them to the cooperative and everything is going to be fine.
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And of course, when in 2013 he died and I was already in Barcelona, to take care of it, I went to my town, to see that normally sometimes I went, but not like that with the project,
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and I found that the cooperative was practically, that it did not exist, the grape could not be sold, it was taken, and this I don't know if I can say it, Mario who is here, who is like our boss, it was taken to La Rioja, the majority of the grape in Madrid was taken in trucks at night, in Burgos and La Rioja, and I said, well, how can this be, it can't be, we have to do something here, and also, precisely, almost all my life I have worked in Toyota, I did international trade and logistics,
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and worked in the logistics company of the world, which is Toyota, which are the ones that were invented in the just in time,
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you know that revolutionized the world, I worked in the most absolute logistics and I go to my town and it turns out that the grapes,
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nobody knew when the truck was going to arrive, nor when they had to cut, nor how many kilos they were going to take out,
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and I said, but how can it be, that is, a change for me, frustrating, and I said, but well, yes, let's see, come on,
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well, when do we have to take it, because the cooperative, another thing, it did not give me the meat of a partner because I was a woman,
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because she was a woman, I don't know much about men and women, I also tell you, but it is true that at that time I went to talk to Manolito, who was the one from the cooperative, and I told him,
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Manolito, you have to give me the partner's card because I have to put Raúl here because my uncle and my mother don't want to.
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Yes, man, and what are you going to do with the vineyard? I say, if I'm going to do it, no, no. And then the first partner was my uncle, and then I have all the vineyards of my uncle now.
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So, as my colleagues said, I had not thought of starting a winery at that time.
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I had thought at that time that I did not want the wines to disappear.
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So, what did I do? Well, I started looking for places to work.
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I found Valle Iglesias, thank God, a small winery that I did not work because no one sold wine in Madrid.
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When I started it was almost an impossible mission.
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And then we got in there and little by little, because of the energies of other wineries,
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I am very curious, well, and there we began to elaborate, we took out a wine because our area has
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a lot of quality, Madrid has a lot of quality in vineyard and we began to make these wines, it is
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true that also the tendency that my husband is from the zone of Barol de Piamonte we have always given
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that it is true a touch more bourbon to the wines we liked lighter or we liked
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so much the cut the most traditional cut so to speak because the same as you we look for something
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more different because we also have a very high alcohol relation when we find ourselves
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for export we realize that nobody wanted the wine if you want to export more than 13 degrees and a
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half nobody wants wine that is why they say these new ethnologists is that they do not know cut the
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green grape because if we cut the green grape it is because of that because if not we cannot sell it to no green
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we look for the balance between an alcohol well you are much more technical than me because I
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did not dedicate myself I have already told you about the wine issue so what happens because as they said to
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We started there in Valleglesias, then there came a time when we started to make the wine well, it also grew and we found the opportunity of a winery, from Marañones, it was going to a bigger winery, Marañones, the winery of Marañones has been bought recently by Alma de Carovejas, which is one of the most important wineries in all of Spain.
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This means that imagine our area, from when I met her,
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when all the vineyard was being abandoned,
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now comes this piece of land that everyone in the town is like,
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my God, what is this?
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It has come and bought Marañones.
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So, I want to say that the countryside, when I met him, nobody wanted it.
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I have always believed in him because I love him, I am fascinated by him,
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but I am sure and convinced that all opportunities will arise from the countryside.
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Why? Just because of that.
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because it is to be done.
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For example, the cooperative, a historic building,
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I didn't want to build a cellar, I didn't want to spend the money on a cellar,
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but if that cooperative had been formed in its day,
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that older people who stayed in the cooperative,
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who stayed a little like that, had been formed,
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we could have been working there
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and it wouldn't have been a complicated situation.
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Well, before there were no wineries, and now we are almost 8 private wineries in the area,
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which has arisen a bit of that need of the cooperative.
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I mean, the countryside needs you, it needs training.
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It's not that it needs a stick and a shovel to work, yes, but not that you are there with a stick and a shovel.
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We need technology, that you help us, for example, in logistics centers in Madrid,
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because they are talking about kilometer zero and I, of course, when I lived in Brussels, everything is kilometer zero there.
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In fact, my husband is from the Piamonte area, where everything is kilometer zero.
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You don't go to Italy, you don't buy anything, even my mother-in-law, I started planting Italian varieties because my mother-in-law was not going to eat at home if she didn't plant the Italian zucchini.
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So you have to look for opportunities where they are already. If now you are going to look to see producers and you are going to see manufacturers, they are going to tell you the problem.
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In his day, Fademur also did it. Madrid is trying to bet on the rural environment, on the proximity, but I do tell you that the problem is not so much Madrid,
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it is that we do not have logistics centers. For example, in La Huerta, you do not know where to take it. There is a lack of training, people are older, in short, there are many things to do and a lot of technology that you can contribute.
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So, I have a little bit of experience. What can I tell you?
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Well, that entrepreneurship, in itself, represents a challenge, as I was saying,
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Natacha, we have to look for opportunities.
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I saw an opportunity in our area, because there is no vineyard in Spain,
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there is no vineyard left, we still have pre-philosophical vineyards,
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from 80 to 90 years old, with that quality of vineyard, and people did not know it.
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In fact, yesterday in Madrid Fusión, which we are very proud of, one of the 200 best, well, there are only 200 people who are master wine or something like that,
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he took out five wines from his favorites and two were ours.
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Imagine for us, yesterday everyone was there on Instagram and said, how can it be?
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And the people said, there is an area called Gredos.
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Well, Gredos I have to say that it is Madrid and Ávila, because although we are economically divided by area,
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We are very similar, Martín de Valdeiglesias and Cebreros, so to speak.
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That's why we call it Gredos. But I'm in the Madrid area.
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I'm very happy with the Regulatory Council, which has always supported me from the beginning.
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When it wasn't a warehouse, because I'm not going to talk about all the processes,
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but since you work from another person, until you put your warehouse in,
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until the health records...
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As I said, every day I have to train, at least one hour.
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I have to get the time, yes or yes, whatever.
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So, it represents a challenge, you have to look for opportunities, go if you are dedicated to oil, go to talk to all the oil companies that there are, we need technology, we need no-tourism plans, because everyone wants to go to Madrid, but then the wineries do not have any online platforms to buy no-tourism, many things.
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What do you have to be? A profile of risk and strong will? Yes, but for everything, that is, also for the jobs, what I was saying is that the job for life does not exist, I do not know if in the administration, of course, it almost does not exist, go to a company and think that that company is going to hire you for life, and I think not, come on, I think, then you have to be prepared and the first thing you have to be you, because you are going to be afraid, of course, the first thing you are going to say is that I am very afraid to undertake,
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I'm going to make mistakes, I don't want to make decisions
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and that's going to be your first challenge, I think, before any other.
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You have to be strong and you have to start walking and making decisions.
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Let's see, every day we make decisions.
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Drinking a coffee and you're already making a decision,
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I take it or I don't take it.
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You know, sugar or not sugar.
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And the same with entrepreneurship and with your life,
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you're going to have to start deciding what you have to do
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and grow along the way.
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I have always believed in online training, since I started, because I was also raised abroad.
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I was lucky to be in Barcelona at that time, and there the Generalitat of Catalonia has an agrarian training,
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which are the agrarian schools, where there was already online training in its time.
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Something that I have been saying to Limidra for a long time, that why don't the trainings be recorded,
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for example, an entrepreneurship thing, why don't the trainings be recorded and then we can do it online?
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because I work in the morning and I want to graduate, but I can't do it because I have to go to San Agustín de Guadalix at 10 o'clock on a Saturday, I can't.
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So that is something that we need that help, to do all the online training, of all, of digital field notebooks, all that we have to digitize.
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Here are some places where I think it is a very good training.
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Well, Catalan, I think it can be understood perfectly too,
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if not, now there is Google Translate, etc.
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And also the Comunidad de Madrid, I will continue,
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is now doing many courses.
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For example, the garden issue.
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I have always liked the garden a lot,
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and when I came here, horticulture as such does not exist.
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I don't think there is a career in horticulture either.
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So, thanks to the fact that I speak four languages,
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I started studying in Canada a training, a master's degree,
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master also online of what is called the market garden that is a technique of intensive
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cultivation in horticulture that I do not know if you know it if someone wants to dedicate themselves to that I can
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help you because it is the future is the future and it is profitable very profitable and very beautiful
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to do and you work much less so of course it is that you can not be clear and it is more sustainable
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is more everything is the best then that and then for example there are small platforms like
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Domestika that for 19 euros you have a course to know how to make photographs networks because
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you are going to have to do everything and now it is no longer worth knowing you have to do absolutely everything
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as they say attache well I do not know Morocco but we are going to train you to train you in everything then
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also because for example apart from the community of Madrid has some transfer courses will be very
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with the imidra also and then there are also the agrarian syndicates that also have a lot of
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training like uvama upasaja all right now they are training us a lot in fitosanitary meat
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in animal welfare in oil processing and above all they are very open to listening to what
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is needed and then, for example, for entrepreneurship and aid, Madrid also has
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emprendes que son unos viveros de empresa que yo he utilizado mucho que son muy interesantes para
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hacerte planes de negocio etcétera y cierro a este para ayudas que también es muy importante
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porque yo todo ha sido con recursos propios del primer año que he pedido una ayuda ha sido año
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pasado porque me quería comprar un tractor y cuando me enteré de lo que costaba dijo ya hay
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alguna ayuda porque es que cuesta 60 mil euros un tractor ahora pequeño y barato sí porque nosotros
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es que tenemos que ir con pascual y tengo un marco un marco de 130 que eso claro la gente no se lo
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is not mechanizable, which is the good thing, that is, you have to always convert the
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inconveniences into advantages, our area cannot be mechanized, it is all manual, but that is also
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much more sellable because of course I do not know and then that there are real aids and that
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can help you a lot and then my best because I have told you I started this project because
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for the family, for the love, for the bucolic, never do it, never say, oh, it's not that, never,
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that is, never because business does not work like that, so you have to have a business plan
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and I'm sorry because it's true, a business plan, you have to benefit from the first day
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and there is no other, well, that's it, I started out of romanticism, for the love of my life, let's see, I continue and clearly that is
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what has made me move forward and never never give up what they say never leave it because it is the
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love that I feel for my territory for what I do that has taken me because to be now because
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a winery that I am very proud of the team that we have and what we are doing but if
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it really is your dream you have to make it viable economically from number one from the
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first day it is not worth anything else now who can help us because the students the universities
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and I have to make a business plan as a end of course mine not to have it and they can help you
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help and also it will help you the company workers also super super necessary sierra oeste and everything
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more now they have given a lot of money well that a lot of money has always been or has always been
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in Europe what happens is that we have not known how to take it nor did we take the help and then
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I say why do you have to undertake agriculture to see I think it is the most active activity
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more essential than there is agriculture I do not know if they have said that there were how many
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hectares in Madrid of field your image I tell you all my business of for example the garden is
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sold at 0.1 by marketplace at the moment that is, I put a product in the marketplace now
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and the second one has already been sold that is Madrid what happens that I lack the logistics because of
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intermediates because what I said you have to go talk to them to see what there is because of course I
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I can not be doing the garden doing the garden and as you say distributing to see that I have
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done it clearly that I have done the garden go to distribute then I do not know what then you can not
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you can not do everything then those infrastructures also have to be created in Madrid that
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I see a lot that people say it is not Madrid because look at my town I am that is, even on Fridays and
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I have to get a distribution there is martín de valdegrés on Monday the wheel has broken I tell you
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And I'm in Madrid, so don't think it's like that.
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And then, for example, agriculture.
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Everyone, all of Europe is going to help in agriculture.
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If I tell you one thing that makes me very sad,
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is that almost all of Europe's aid, 90% of it is taken by the Netherlands.
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And you say, why is it taken by the Netherlands?
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But if it's the Netherlands, what is the Netherlands?
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It doesn't even have a sun.
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Well, look, in the Netherlands there are people who are trained
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and who are learning in agriculture.
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with the difference of here, that we are still with the plow, that when I go with my tools,
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if you are in the market of TerraTec and all these, people tell me, like my God,
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I pass the onions with a line and I make 5,000 onions, that is, in half an hour.
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And this is not that it is not done well, I do it perfectly well.
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So, I mean, we are light years away from what is really the entrepreneurship in agriculture.
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That's it.
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Well, thank you very much.
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- Idioma/s:
- Subido por:
- Ies vid madrid
- Licencia:
- Reconocimiento
- Visualizaciones:
- 39
- Fecha:
- 28 de enero de 2023 - 15:22
- Visibilidad:
- Público
- Centro:
- IES ESCUELA DE LA VID
- Descripción ampliada:
- Experiencia de emprendimiento femenino de Victoria Serrano -Administradora de las bodegas Ca`di Mat y de la empresa Huerto de San Martín-, impartida en el CIFP Escuela de la Vid. El objetivo de esta ponencia es aportar un material relevante para formentar la competencia emprendedora en el alumnado de Formación Profesional
- Duración:
- 18′ 48″
- Relación de aspecto:
- 1.78:1
- Resolución:
- 1920x1080 píxeles
- Tamaño:
- 188.70 MBytes
